Devashish Mahakud

Business Development Manager

Gurugram, Haryana, India5 yrs 7 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Expert in performance marketing across major platforms.
Proven track record in optimizing CAC and ROAS.
Strong commercial mindset driving digital growth.

Stackforce AI infers this person is a performance marketing expert in the food delivery and business development sectors.

Contact

Skills

Core Skills

Performance MarketingCac OptimizationLead GenerationRevenue GrowthBusiness DevelopmentErp ImplementationSocial Media MarketingClient Management

Other Skills

Operations ManagementData AnalysisMySQLR (Programming Language)Financial AnalysisA/B TestingMeta adsGoogle AdsManagement Information Systems (MIS)ExcelTableauPowerbiStatistical Data AnalysisSQLBusiness-to-Business (B2B)

About

I specialize in driving scalable growth through performance marketing at Zomato, managing paid acquisition and conversion-focused campaigns across Meta, Google, and LinkedIn. My work involves planning and executing full-funnel campaigns, optimizing CAC and ROAS, testing creatives and audiences, improving conversion rates, and scaling what works. I closely track performance, identify revenue opportunities, and continuously refine targeting, messaging, and budget allocation to maximize ROI. With a background spanning performance marketing, sales, and key account management, I bring a strong commercial mindset to digital growth — combining customer insight with execution discipline. I work closely with creative, product, and sales teams to build high-impact campaigns that translate into real business results. I enjoy experimenting, analyzing outcomes, and turning data into actionable growth strategies that move revenue metrics, not just dashboards. Key Strengths: 🔸 Performance marketing (Meta, Google & LinkedIn Ads) 🔸 CAC, ROAS & funnel optimization 🔸 A/B testing & creative performance scaling 🔸 Budget management & ROI maximization 🔸 Lead generation & revenue growth 🔸 Cross-functional collaboration

Experience

5 yrs 7 mos

Total Experience

1 yr 4 mos

Average Tenure

2 yrs 4 mos

Current Experience

Zomato

City Growth Manager

Jan 2024 – Present · 2 yrs 4 mos · India · Hybrid

Led market expansion strategy for Zomato’s food delivery business across 3+ Tier-2 cities, using demand forecasting, user behavior insights, and competitor benchmarking to identify growth opportunities.
Built SQL-driven dashboards to monitor key business metrics, identify operational bottlenecks, and support data-backed product and growth decisions.
Collaborated cross-functionally with marketing, operations, and product teams to localize offerings and improve merchant adoption across new markets.
Identified onboarding and activation gaps, contributing to process improvements that increased RMS score by 60% in Vyara, improving partner experience and quality standards.
Designed and executed a merchant revival initiative for Ajay’s, reactivating 140+ outlets, and brought back legacy brand Hotel Ramanand, resulting in 2x order volume growth.
Worked closely with merchant partners to improve platform adoption, menu quality, and operational efficiency, directly impacting revenue growth across assigned markets.
NKAM - Waffle Castle
Awards: Rockstar Rookie, Acquisition Star and Price Parity Champion.

Operations ManagementData AnalysisPerformance MarketingCAC Optimization

Techfarben

Business Development Consultant

Mar 2023 – Dec 2023 · 9 mos · Gurugram, Haryana, India · Hybrid

Providing Oracle NetSuite ERP system to clients to smoothen the process of management functions. Helping C-level executives to improve their performers with a single system cloud-based ERP, which helps them with annual reports and finance.

Lead GenerationBusiness DevelopmentERP Implementation

Purpletrades

Social Media Marketing Manager

Mar 2019 – Feb 2021 · 1 yr 11 mos · Bengaluru, Karnataka, India

Supported growth and performance marketing initiatives by analyzing market trends and user behavior patterns to improve acquisition strategy.
Worked on funnel performance tracking by monitoring conversion patterns and identifying key drop-off points to optimize customer onboarding.
Built and maintained data visualization dashboards to monitor campaign-quality, lead quality, and performance insights for management reporting.
Assisted in evaluating and testing API Bridge integrations, ensuring smooth user experience and improving activation rate of acquired leads.
Contributed to brand growth and hiring marketing, supporting internship hiring campaigns and strengthening employer branding initiatives.
Executed customer acquisition strategies by promoting social trading adoption, improving lead conversion through structured sales funnel handling.
Managed lead nurturing and follow-ups, supporting revenue generation through improved client onboarding and conversion optimization.

MySQLR (Programming Language)Social Media MarketingPerformance Marketing