Feb 2021 – Jun 2023 · 2 yrs 4 mos · Gurugram, Haryana, India · On-site

• ● Built a social network and commerce platform for the 100 Million+ farmers of India from 0 to 1.
• ● Collaborated with cross-functional teams to create a product roadmap aligned with business objectives and market trends.
• ● Conceptualized and implemented various engagement and retention features to achieve over 1.5M MAU.
• ● Built a robust notification system leading to more than 55% weekly user retention and 70% DAU contribution.
• ● Simplified user experience to pull a 10% increase in Activation in onboarding flow through A/B experimentation.
• ● Increased 15% conversion in media sales feed through User Research and UX-UI changes.
• ● Implemented AI/ML models for personalizing the user feed resulting in a 20% increase in user engagement.
• ● Supported marketing team on CLM; recorded 30% increase in CTR, 8% increase in conversion.
• ● Achieved a 30% improvement in ecom order funnel via hyper local personalisation and UX-UI changes.
• ● Improved user retention and growth via referral programs across the platform by 30%.
• ● Led the user growth of 1 Cr+ downloads on Google Play Store through App Listing experiments, ASO, multiple language support and built scalable partnerships with internal and external stakeholders.
• ● Led integration, practice and insight drawing for MoEngage, Embrace, User Experior, Firebase, Branch, DataDog, Google Analytics, Play Console to improve app health and other metrics.
• ● Created a scalable Marketing Automation system for Ecommerce leads and reduced the lead capture time from1 day to real time achieved 3X conversion.

Oct 2019 – Jan 2021 · 1 yr 3 mos · Gurugram, Haryana, India

• Independently identified significant opportunities to improve top of the funnel, check out and post order operations, and built consensus around roadmaps and how to evaluate the success.
• Successfully carried out payment gateway integration with Razorpay and Paytm, leading prepaid order conversion to 20%.
• Improved overall communication of the App thereby reducing the customer queries/order from 0.70 to 0.40
• Improved high-level business metrics by reducing RTO, Return and Exchange %
• Identified the vendor metrics and highlighted poor-performing vendors thereby improving the orders' quality, the shipping speed, and user experience.
• Led the integration for Payout Solutions with Paytm and Cashfree, completely removing the manual interventions.
• Successfully carried out A/B testing for projects to test the efficiency before 100% rolling out the features
• Incorporated data, research, and market analysis to form product strategies and roadmaps.
• Carried out market research to devise the next steps and build-up the Product Roadmap.
• Responsible for Release Management, UAT and Sprint Planning and cross-functional team coordination.

Sep 2017 – Sep 2019 · 2 yrs · Gurgaon, India

• My Bookings Product (Desktop, PWA & App): Worked towards the vision of improving customer experience by automating the post-booking functionality and reducing TAT for customer grievances
• Designed UX and flow for the user account deactivation - reduced the manual intervention by 100%, took Yatra one step ahead in GDPR compliance
• Automated auto-refund process in cancellation and rescheduling flow, reduced call volumes from 22% to 2%, cost of operation in the process reduced by 98%, TAT for customer queries reduced by 99%
• Automated the claim-refund flow, increased the conversion rate from 5% to 15%, reduced call volumes from 15% to 2%.
• Migration of Franchisee & SME users to B2C platform led up to 26,000 registrations within a month after the launch, the business grew by 125% per month, no of active users rose to 3,500 per month
• Launched Coupons Product: A customer acquisition and retention program, increase in downloads of Yatra App by 1000% per day during the launch period of 1 month, achieved more than 1 lakh coupons purchase in 3rd month after launch
• Built Free Cancellation Product, Same day free cancellation from scratch, achieved a attach ratio of 35%, conversion increased by 12%
• Drove customer acquisition, retention program coupons and monitoring monthly conversions including repeat / new users.
• Prioritized the product roadmap through analytics and on basis of engineering costs and market landscape for ideation of new features, growth, services and improvements.
• Improved ways of user engagement and performed various A/B testing to improve overall KPI’s
• Defined monthly sprints to lead end-to-end product life-cycle with detailed specifications / requirements /PRD’s.

Aug 2016 – Aug 2017 · 1 yr · Gurgaon, India

• Certified the whole project while moving the project to a completely new technology stack from jquery to AngularJs
• Monitored server logs on daily basis to check errors/exceptions, thus improving application and customer experience
• Debugged technical issues alongside engineers and Linux team to unblock daily builds
• Used a combination of SQL and Adobe Analytics to pull data, which was then cleansed and formatted in Excel by parsing and concatenating fields and summarized in pivot tables and charts. Created macros to speed up any repeatable processes
• Worked on the vision to provide the best user interface

Jun 2015 – Jul 2015 · 1 mo

• Plant Unit : Control And Maintenance Section (CMS)
• Development : Description of NAPS and CMS, understood concepts and instruments involved in Pressure, Temperature, Level, Flow measurement, PHT, Radiation Monitoring System.