Dhiraj Bothra

Product Manager

Gurgaon, Haryana, India13 yrs 4 mos experience

Key Highlights

  • Led product initiatives driving significant revenue growth.
  • Expert in data-driven decision-making and product strategy.
  • Proven track record in enhancing user engagement metrics.
Stackforce AI infers this person is a Product Manager with expertise in Travel and Digital Media industries.

Contact

Skills

Core Skills

Product ManagementProduct StrategyDigital StrategyData Analysis

Other Skills

A/B TestingAnalytical SkillsAnalyticsAutomated Anomaly DetectionBusiness AnalysisBusiness DevelopmentBusiness StrategyCommunicationCross-Sell UX/UICustomer Experience OptimizationData AnalyticsData ScienceData VisualizationDefining Product RequirementsDynamic Pricing

About

Senior Product Manager with 7+ years of experience driving growth, revenue, and customer engagement across travel and digital media products. At Fareportal, I lead the Beyond Air – Trip Attach charter, owning the product vision and roadmap to maximize hotel and car attach rates for flight customers. I’ve launched Car-in-Path on the payment page, introduced Data Science-powered recommendations tailored to flight itineraries, revamped cross-sell UX/UI across web, mobile, and app, and optimized confirmation email communications—delivering measurable lifts in attach rate, conversion, and revenue. Previously at Times Internet, I led the browser team to acquire and engage users globally. I executed a full US homepage redesign that significantly improved engagement metrics, and directed the migration from GA3 to GA4, transforming analytics and reporting for the organization. Skilled in product strategy, data-driven decision-making, experimentation, and cross-functional leadership, I excel at translating customer insights into high-impact, scalable solutions.

Experience

13 yrs 4 mos
Total Experience
2 yrs 6 mos
Average Tenure
7 mos
Current Experience

Tripjack

Principal Product Manager

Nov 2025Present · 7 mos · New Delhi, Delhi, India · On-site

Fareportal

Senior Product Manager

Aug 2024Oct 2025 · 1 yr 2 mos · Gurugram, Haryana, India · Hybrid

  • In Fareportal, I am leading the Beyond Air Trip Attach charter, optimising the post-flight booking experience to increase hotel and car attach rates.
  • Data Science-Driven Recommendations – Designed and implemented DS-based car and hotel recommendations using flight journey type, user history, and past bookings to improve relevance and conversions.
  • Launched the Car in Path module on the payment page, integrating car rental options based on selected flight details, improving attach rates and user convenience.
  • Cross-Sell UX & UI Enhancements – Revamped cross-sell hotel and car components across web, mobile web, and app to improve engagement; redesigned splash pages and trip summary modules for higher conversion.
  • Personalized Email Campaigns – Rolled out targeted confirmation email updates, including free hotel night offers and cross-sell promotions, driving incremental revenue.
  • Performance Optimisation – Initiated earlier search triggers for faster load times and consistent price display between air and non-air products.
  • Customer Experience Optimisation – Improved UX for booking flows on mobile & web applications, applying A/B testing and behavioural analytics to refine designs.
  • Revenue Growth via Attach Rates – Consistently increased cross-sell revenue through product improvements, better member price communication, and high-impact upsell flows.
  • Cross-Functional Collaboration – Partnered with marketing, air digital, content, and supply teams to deliver cohesive experiences and maximize monetization opportunities.
  • Stakeholder Management & Alignment – Engaged with leadership, growth, and data science teams to align on KPIs, validate experiments, and prioritize roadmap items.
Data ScienceCross-Sell UX/UICustomer Experience OptimizationStakeholder ManagementProduct ManagementProduct Strategy

Times internet

Senior Product Manager

Jul 2022Aug 2024 · 2 yrs 1 mo · Noida, Uttar Pradesh, India · Hybrid

  • Spearheading the browser team, with a primary focus on acquiring and engaging users for TOI's desktop and mobile websites
  • Successfully enhancing international traffic and user engagement on the TOI website by executing a
  • comprehensive redesign of the US homepage, resulting in significant improvements in engagement metrics, including increased scroll depth and recirculation rates
  • Directing the implementation of GA4 analytics and orchestrating the migration of all reports and dashboards from GA3 to GA4, making substantial contributions to the organization's data transformation
  • Taking charge of the browser product roadmap, effectively balancing the requirements of users, growth, revenue, SEO, content, and strategy
  • Leveraging Google Analytics to pinpoint critical product metrics, extract valuable insights, and gauge the effectiveness of product initiatives through A/B testing
GA4User EngagementProduct RoadmapA/B TestingProduct ManagementDigital Strategy

Make my trip

2 roles

Product Manager

Promoted

Apr 2018Mar 2022 · 3 yrs 11 mos · Gurgaon, Haryana, India

  • Led the development of a platform that dynamically detects price, inventory, and content
  • anomalies on MMT hotels compared to competitors; the platform provides valuable insights, enabling hotel supply, revenue, category, dynamic pricing, and marketing teams to take prompt actions
  • Meta Insights: Constructed insights regarding Meta presence for marketing and revenue teams; the
  • utilization of these insights resulted in MMT's meta hotel booking share for domestic hotels increasing from 8% to 12% within 6 months
  • Contributed to the creation of a system for real-time pricing insights, leading to significant savings of approximately INR 1 million per day on hotel bookings for Dynamic Pricing and revenue teams
  • Alt-acco Radar: Directed a team in building a system designed to assist the alt-acco supply team in identifying potential contracting leads and top-selling properties on competitor platforms. Insights from the Radar project have led to the addition of 10,000 new domestic alt-acco properties on the platform
  • Developed an automated anomaly detection system to notify hotel partners of pricing
  • discrepancies on Go-MMT compared to other OTAs, providing screenshot evidence as proof of disparities
Dynamic PricingAutomated Anomaly DetectionReal-Time InsightsProduct ManagementData Analysis

Senior Product Executive

Apr 2016Mar 2018 · 1 yr 11 mos · Gurgaon, Haryana, India

  • Senior Product Executive at Make my trip, Gurgaon

Quikr

QA Engineer

Jul 2014Apr 2016 · 1 yr 9 mos · Greater Bengaluru Area

  • 1. Working in mobile team as QA Engineer. I test Android app of Quikr.
  • 2. Understand and analyze Business, Functional, Technical and UI requirements of the project/release for each sprint.
  • 3. Test plan and designing by test scenarios, test cases and test data in test link
  • 4. Back-end, Database and Api level testing for classifieds.
  • 5. Finding and investigating server/API issues using proxy servers like Charles and Postman.
  • 6. Finding, investigating and providing logs for crashes, memory leaks and exceptions in the applications using ADB and DDMS tools.
  • 7. Functional, UI and front-end testing of the app.
  • 8. Bug filing, tracking and monitoring in bug tracking tool. We use JIRA.
  • 9. Work closely with the PM and developers for bug fixes and verification.
  • 10. Compatibility, Upgrade, Regression and Sanity testing for stage and production environments
  • 11. Testing of GA and localytics events from proper statistics and instrumentation.
  • 12. Making customized report containing information useful for variety of audience to take
  • necessary actions.

Moolya software testing private limited

Exploratory software tester

Jul 2012Jun 2014 · 1 yr 11 mos · Bangalore

  • 1. I learn and practice Exploratory testing and context driven testing.
  • 2. Web automation using Selenium web driver and Java
  • 3. Framework designing and writing optimized and reusable test scripts for web based applications.
  • 4. Practice and implement SBTM for exploratory testing.
  • 5. Mind mapping to test in better way and brain storming new test ideas.
  • 6. Build soft skills like courage, presentation, observation, listening and many others to test and communicate the observations in better way.

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration - MBA — Marketing

Oct 2021Present

Government College of Engineering and Technology, Bikaner

B.Tech — Computer Science Engineering

Jan 2008Jan 2012

MBSS (Bal Bari), Bikaner (Rajesthan)

Higher Secondary — Science and Maths

Jan 2006Jan 2008

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