Dhriti Sarkar

Business Development Manager

Bangalore, Karnataka, India4 yrs 9 mos experience

Key Highlights

Expert in developing D2C brands and ad sales strategies.
Strong analytical skills driving category growth and market share.
Advanced education in Brand Management from IIM Bangalore.

Stackforce AI infers this person is a B2C e-commerce professional with expertise in brand management and category strategy.

Contact

Skills

Core Skills

Category ManagementSales AnalysisVendor Management

Other Skills

Account ManagementAdvanced ExcelAnalytical SkillsAttention to DetailBrand ManagementCampaignsCatalogingCategory AnalysisCommunicationCompetitive AnalysisComputer LiteracyFacebook MarketingIBM SPSSInstagram MarketingInterpersonal Skills

About

At the forefront of Swiggy's brand evolution, my focus is on developing cutting-edge D2C brands and steering ad sales strategies to bolster both food and non-food categories. Leading with an attention to detail and a knack for category analysis, I thrive in environments that value innovation and business development. My academic foundation in Retail and Fashion Merchandise from FDDI, coupled with an advanced education in Brand Management from IIM Bangalore, underpins my strategic approach. This unique combination of education and experience empowers me to drive growth and establish market-leading positioning for the brands under my purview.

Experience

4 yrs 9 mos

Total Experience

1 yr 3 mos

Average Tenure

9 mos

Current Experience

Opptra

Marketplace Manager - Category Sell

Sep 2025 – Present · 9 mos · Bengaluru, Karnataka, India · On-site

> Handling the brands named Hamleys, Rower, UCB, Mothercare
> Develop category sales plans, align with company targets, and execute promotional campaigns to drive growth, revenue, and market share.
>Develop category sales plans, align with company targets, execute campaigns, and manage brand P&L to drive growth, revenue, and profitability.
> Manage key accounts, tailor offerings by channel, and ensure product availability in Flipkart, Myntra, Nykaa,CRED.
> Track sales performance, analyze market trends and competitors, and identify growth or optimization opportunities in the category.

Category ManagementSales AnalysisBrand ManagementPricing StrategyNegotiation

Flipkart

2 roles

Assistant Manager - Category Buy

Promoted

Jul 2024 – Sep 2025 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

> Looking after large furniture category - specially living room
> Analyze and interpret customer behavior specific to the Living Room segment,
generating actionable insights to guide product and marketing strategies.
> Assist in the development of innovative business models and identify growth opportunities to expand the LR verticals .
> Stay informed about market trends and competitor activities, providing insights to ensure the company remains competitive within theLarge Furniture space.
>Build and maintain strong relationships with grocery vendors to ensure a broad, competitive, and cost-effective product portfolio.
> Contribute to cost optimization strategies and portfolio management for grocery products, driving profitability.
> Help manage on-app promotions and customer offers tailored to grocery items, enhancing customer engagement and sales.
> Support inventory management strategies to maintain optimal stock levels and efficient fulfillment operations.

Category ManagementSales AnalysisBrand ManagementPricing StrategyNegotiation

Senior Associate - Category Buy

Sep 2021 – Apr 2023 · 1 yr 7 mos · Bangalore Urban, Karnataka, India

> Handled Women Ethnic Category and had worked across all major verticals like sarees, Kurti and Ethnic set to mention.
> Created the most price aggressive MSKUs in the entire e-commerce space and scaled them.
> New sellers onboarding to getting the Pareto selection of competitive platforms, I made sure that all our projects work as a growth lever for us.
> Understood the supply chain of Kurtis especially from Surat and made sure that we had the best competitive prices in marketplace.

Account ManagementNew Business DevelopmentTeamworkNegotiationAnalytical SkillsCompetitive Analysis+7

Amazon

Key Account Manager - Category Buy

Apr 2023 – Jul 2024 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

> Handling Beauty and Personal Care Category
> Owner of PnL of the category and work with operations and program teams to improve the net profit
> Worked in Men’s Top wear category(Men’s Polo and T-shirts)
>Managing Key sellers’ account, on/boarding new sellers by considering quality and price
> Develop and manage a fulfillment strategy with the suppliers to ensure the best selection along with the optimal cost and service
> Working closely with leadership on planning and business strategy for consumable, completing in-depth analysis into customer trends

NegotiationCompetitive AnalysisSales AnalysisStrategyVendor ManagementCategory Management