Diksha Bansal

Program Manager

Gurugram, Haryana, India5 yrs 6 mos experience

Key Highlights

  • 4x revenue growth in Electronics category
  • Led strategic launches of 500+ products
  • Achieved highest YoY revenue growth in BabyCare
Stackforce AI infers this person is a seasoned E-Commerce professional with expertise in category management and business growth strategies.

Contact

Skills

Core Skills

P&l ManagementCategory ManagementBusiness Growth Strategies

Other Skills

Analytical SkillsAnalyticsAssortment PlanningAssortment StrategiesAttention to DetailBrand DevelopmentBrand ManagementBrand StrategyBusiness AcumenBusiness AnalysisBusiness DevelopmentBusiness GrowthBusiness NegotiationBusiness OwnershipBusiness Planning

About

Strategic Category Manager with 5+ years of experience in driving revenue growth and optimizing product portfolios for leading e-commerce platforms. Skilled in cross functional leadership, vendor management, and data-driven decision-making. Proven track record of delivering insights that enhance category growth and strengthen market positioning. Recognized for consistently exceeding key performance metrics, driving significant business outcomes, and managing large teams in high-pressure environments.

Experience

5 yrs 6 mos
Total Experience
1 yr 6 mos
Average Tenure
1 yr
Current Experience

Atlys

Program Manager

Jun 2025Present · 1 yr · Delhi, India · On-site

  • Leading Schengen visa at Atlys - making visa pain a thing of the past.

Citymall

Category Manager

Feb 2023Jun 2025 · 2 yrs 4 mos · Gurugram, Haryana, India · On-site

  • Leading Electronics and Beauty & Health categories on CityMall.
  • Developed and executed category growth strategies, resulting in a 4x increase in monthly revenue for Electronics ₹1.9cr in Aug'24 vs ₹0.5cr in Feb'23 and 2x increase for Beauty & Health ₹0.8cr in Aug'24 vs ₹0.4cr in Dec'23.
  • Improved CM1 for both categories from approximately -13% to 14% by securing higher value chain sourcing with 35% lower pricing costs, optimizing pricing strategies, and enhancing inventory management.
  • Led the strategic launch of 200 products in Electronics and 300 in Beauty & Health under
  • the inventory model, resulting in >90% inventory share for Electronics (NMV% spiked by 2x,
  • from 35% in Jan'24 to 65% in Dec'24) and 65% for Beauty & Health, boosting profitability and better consumer value.
  • Spearheaded brand scale up in General Merchandise, boosting share to 24% in 4 months,
  • via 300 products from 100 brands, and shifting platform perception through integrated
  • marketing and merchandising.
P&L ForecastingVendor NegotiationBrand StrategyOperationsVendor ManagementBrand Management+83

Meesho

Associate Business Manager

Jun 2022Feb 2023 · 8 mos · Bengaluru, Karnataka, India · Remote

  • Drove a 125% growth in orders for the Electronics category within 6 months Nov'22 vs June'22.
  • Achieved an all-time high category contribution during e-commerce festive period (Oct-Nov'22), with a 0.6 percentage point increase in order share.
  • Optimised Net Merchandise Value NMV for the category, resulting in a 24% uptick by reducing supply chain costs and cutting returns by 30% and 45% respectively, within 4 months (Sep'22 vs June'22).
  • Led a high-performing team of 18 Key Account Managers, overseeing top sellers and driving substantial category growth.
P&L ForecastingVendor NegotiationMerchandising StrategiesBrand StrategyBusiness DevelopmentOperations+92

Flipkart

2 roles

Assistant Manager Business Development

Promoted

Oct 2021May 2022 · 7 mos · Bengaluru, Karnataka, India · Hybrid

  • Scaled revenue share of 20 key BabyCare brands from 16% to 27% within the category, driving significant market growth.
  • Delivered the highest YoY revenue growth of 104%, outperforming all category Key Account Managers.
  • Launched 4 Flipkart exclusive diaper brands, achieving a 3x revenue increase for inventory model and 1.5x for marketplace models, establishing new revenue streams.
  • Promoted to Assistant Manager within a year for outstanding performance, from Associate Business Analyst, showcasing rapid career progression.
P&L ForecastingVendor NegotiationBrand StrategyBusiness DevelopmentOperationsVendor Management+88

Associate Business Analyst

Oct 2020Sep 2021 · 11 mos · Bengaluru, Karnataka, India · Hybrid

  • Managed LuvLap, one of the top 5 brands for BabyCare in addition to several marketplace brands and made them one of the fastest growing brands of the category.
  • Led the scale up for baby food charter for marketplace. Identified relevant brands and worked on pricing, catalog, selection, instock to enhance customer experience and deliver 100% YoY growth for the portfolio.
P&L ForecastingVendor NegotiationBrand StrategyBusiness DevelopmentOperationsVendor Management+88

Université catholique de louvain

Research Intern

May 2019Jul 2019 · 2 mos · Brussels Area, Belgium

  • The aim of the study was to use medical imagery instead of the invasive biopsy based techniques for obtaining predictive and prognostic information of the patients suffering from Non Small Cell Lung Cancer (NSCLC).
  • Published a research paper on ’The Prognostic Power of Texture based Morphological Operations in a Radiomics Study for Lung Cancer’.
EnglishPassionate about Work

National chung cheng university

Research Intern

May 2018Jul 2018 · 2 mos · Chiayi County/City, Taiwan

  • The digital model of IEC 61000-4-15 Flickermeter was developed using Data Acquisition System (DAQ), simulated using LabVIEW and MATLAB and verified using Hioki to validate its usefulness.
  • Received a Letter of Recommendation for outstanding contribution to the project.
EnglishPassionate about Work

Education

Indian Institute of Technology, Ropar

Bachelor of Technology (B.Tech.)

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