Feb 2024 – Sep 2024 · 7 mos · Gurugram, Haryana, India · On-site

Feb 2023 – Jan 2024 · 11 mos · Mumbai, Maharashtra, India · Remote

• 1) Generated innovative social media ideas & produce captivating copy & content- Social media followers increased by 125% in 5 months.
• 2) Digital Ads creative, video & post copy
• 3) Strategic planning & execution of social media campaigns, ensuring brand consistency & targeted audience engagement
• 4) Marketing communication copies for SMS, Push Notifications, & WhatsApp
• 5) Proofread every form of content to ensure grammatical accuracy, consistency, & adherence to brand guidelines
• 6) Ideated & wrote ad scripts as per the content creator & brand voice

Dec 2022 – Mar 2023 · 3 mos · Delhi, India

• A 3-month project.
• 1) SMS, Push Notifications, & WhatsApp marketing communication
• 2) Digital Ads creative, video & post copy- Increase in lead generation rate by 9%
• 3) Planned & developed social media campaigns
• 4) Managed & optimized social media strategy- Growth in organic reach by 65%
• 5) Social media ideation, creative & post copy
• 6) Ideated & wrote ad scripts as per the content creator & brand voice

Sep 2022 – Nov 2022 · 2 mos · Pune District · Remote

• 1) Helped the company revamp its Twitter by moment marketing & managed to gain 12k impressions within a month of activating the inactive account.
• 2) Optimized social media content and strategy & managed to gain 82k followers in 3 months on Instagram.
• 2) Wrote creative copy & post copy for social media.
• 3) Engaged with followers on Instagram & Facebook
• 4) Ideated & wrote scripts for YouTube videos.
• 5) Ideated & wrote content for reels, memes, educational copies, etc.

Nov 2021 – Sep 2022 · 10 mos · Gurugram, Haryana, India · Hybrid

• 1) I applied an understanding of public opinion, and social media to write engaging and attention-grabbing health and fitness related content for YouTube Videos of Mr. Yatinder Singh (35Lakh+ subscribers) and xHERciser (30k+ subscribers). Generated 3.307 million+ views on the 9 video ideas and content ideated and written by me.
• 2) Wrote content for speeches for events such as TEDx, corporate seminars, etc. which impacted the lives of hundreds of people.
• 3) A health and fitness related eBook is under process.
• 4) Wrote content for their website, and courses.
• 6) Customized the brand message to reach and capture the interest of the target audience and drive engagement.
• 7) Proofread and edited the documents for proper grammar, spelling, capitalisation, and verbiage.
• 8) Orchestrated copywriting work such as brochures, thank you cards, coupons, Instagram advertisement copy, etc.
• Key Achievements
• 1) Got promoted in 3 months of joining as a Consultant.
• 2) I ideated and wrote content for a YouTube Video that generated 900K+ views.

Jul 2021 – Oct 2021 · 3 mos · Delhi, India · Hybrid

• Interned for a duration of 3 months.
• 1) Strategized content based on Google Analytics data, geographical targeting, and keyword planning.
• 2) Researched and wrote fitness-related content for Website, Instagram, Pinterest, Twitter, and LinkedIn accounts.
• 3) Planned and executed CRM campaign activities like newsletters, SMS, and push notifications.
• 4) Customized brand message to reach and capture the interest of the target audience and drive engagement.
• 5) Proofread and edited the documents for proper grammar, spelling, capitalization, and verbiage.
• 6) Applied an understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.
• 7) Tracked social media influencers.
• 8) Increased company's reach through Moment Marketing.
• 9) Coordinated with the designing team to create relevant infographics and rendering feedback and suggestions.
• Key Achievements:-
• 1) My write-up on behalf of Mr. Paraj Primlani got published in Deccan Chronicle.
• 2) Company's sales increased by 20% within 15 days through advertisement copy written by me.

Oct 2019 – Jun 2020 · 8 mos · New Delhi Area, India