Dilip Prasad — Operations Associate

Senior SEO & AI Search Strategist with 10+ years of experience driving large-scale organic growth for fintech, marketplaces, and global digital businesses. Currently leading SEO and AI search growth initiatives at Paytm, where I have scaled organic traffic from 200K to 2M+ monthly sessions and built new SEO growth channels generating 1M+ monthly traffic. My expertise spans Technical SEO, AI Search Optimization (GEO, AEO), and SEO automation using Python, Google AppScript, and Generative AI. I specialize in building scalable SEO systems, improving search visibility across Google and LLM-based platforms, and driving measurable business impact through data-driven strategies. I have successfully led SEO strategies across web, app, and AI search ecosystems, contributing to millions of monthly organic sessions, increased brand visibility, and significant app acquisition growth. I have also built automation frameworks that reduced manual SEO effort by 60% and improved team productivity by 2.5×. I bring strong experience collaborating with product, engineering, content, and leadership teams to integrate SEO into core product and growth workflows. I have managed and mentored SEO teams, handled global projects, and worked with vendors and stakeholders across multiple regions including the USA, Australia, Singapore, UAE, Ireland, and India. 𝗠𝘆 𝗰𝗼𝗿𝗲 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀: • Technical SEO (Crawlability, Indexation, Site Architecture, JavaScript SEO, Core Web Vitals) • AI Search Optimization (GEO, AEO, LLM visibility, AI citations, conversational search) • SEO Automation using Python, Google AppScript, and Generative AI • Growth SEO, topical authority building, and content optimization • App Store Optimization (ASO) and app discovery growth • SEO for large-scale platforms and high-traffic websites • SEO analytics, performance tracking, and data-driven decision making • Team leadership, mentoring, and cross-functional collaboration 𝗧𝗼𝗼𝗹𝘀 & 𝗧𝗲𝗰𝗵: Google Search Console, GA4, GTM, Screaming Frog, SEMrush, Ahrefs, AppTweak, Looker Studio, Python, Google AppScript, ChatGPT, Gemini, Google Ads, and advanced Excel. I hold a B.Tech in Computer Science Engineering and a Diploma in Information Technology, giving me a strong technical foundation to solve complex SEO and automation challenges. I am passionate about the future of AI-driven search and helping organizations scale organic growth through technical excellence, automation, and intelligent search strategies.

Stackforce AI infers this person is a Fintech SEO expert with a strong focus on AI-driven search strategies.

Location: Greater Delhi, Delhi, India

Experience: 10 yrs 6 mos

Skills

Technical Seo
Ai Search Optimization
Leadership
Content Marketing
Marketing
Seo
Social Media Optimization

Career Highlights

Scaled organic traffic from 200K to 2M+ monthly sessions.
Built automation frameworks reducing manual SEO effort by 60%.
Integrated AI tools boosting team productivity by 2.5×.

Work Experience

Paytm

Deputy Manager (1 yr)

Assistant Manager (2 yrs 10 mos)

MyLoanCare

Assistant Manager - SEO (1 yr 4 mos)

Pan India Internet Pvt. Ltd. (PIIPL)

Sr. Technical SEO Specialist (1 yr 8 mos)

Techmagnate: Digital Marketing Agency

Sr. SEO Executive (1 yr 5 mos)

Keyideas infotech

Digital Marketing Specialist (2 yrs 2 mos)

Education

Bachelor of Technology (B.Tech.) at Hindu College of Engineering

Diploma at Vaish Technical Institute

Schooling at Shambu Dayal Modern School

Dilip Prasad

Operations Associate

Greater Delhi, Delhi, India10 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Scaled organic traffic from 200K to 2M+ monthly sessions.
Built automation frameworks reducing manual SEO effort by 60%.
Integrated AI tools boosting team productivity by 2.5×.

Stackforce AI infers this person is a Fintech SEO expert with a strong focus on AI-driven search strategies.

Contact

prasad2mail615@gmail.com LinkedIn

Skills

Core Skills

Technical SeoAi Search OptimizationLeadershipContent MarketingMarketingSeoSocial Media Optimization

Other Skills

Programmatic SEOSEO AutomationGoogle Search ConsoleGA4GTMScreaming FrogSEMrushAppTweakLooker StudioPythonGoogle AppScriptGenerative AIGoogle AnalyticsBloggingSocial Media Optimization (SMO)

About

Experience

10 yrs 6 mos

Total Experience

2 yrs 1 mo

Average Tenure

3 yrs 10 mos

Current Experience

Paytm

2 roles

Deputy Manager

Promoted

Apr 2025 – Present · 1 yr · Noida, Uttar Pradesh, India · On-site

❏ Developed & executed technical, on-page, and content SEO strategies, backed by SEO audits, competitor analysis, and opportunity mapping to drive organic growth and keyword rankings.
❏ Analyzed website and app performance using GSC, GA4, GTM, Screaming Frog, SEMrush, AppTweak, Rankwatch, Play Console, and Looker Studio to identify growth opportunities.
❏ Scaled Paytm Blog from ~200K to 2M+ monthly organic sessions through topical authority, internal linking, and intent-led optimization.
❏ Launched and scaled new organic growth sections including Paytm Tools, FAQs, and Glossary, collectively generating 1M+ monthly organic sessions.
❏ Built end-to-end SEO automation frameworks using Python, Google AppScript, and Generative AI for keyword clustering, content optimization, topic research, multi-file sharing, information extraction, AI-assisted content creation, publishing, and reporting, reducing manual effort by up to 60% and improving execution speed by 2×.
❏ Integrated ChatGPT and Gemini into daily SEO workflows (metadata, CTAs, research, schema code, reporting), boosting team productivity by 2.5× and significantly reducing reporting turnaround time.
❏ Designed and implemented GEO and AEO strategies to increase brand visibility across AI-driven search platforms, featured snippets, and conversational answers.
❏ Measured AI search performance using AI query tracking, brand mention analysis, citation visibility, and non-SERP metrics beyond traditional rankings.
❏ Enhanced Paytm app and OEM acquisition channels, contributing to ~40K monthly app installs through ASO, OEM integrations, and blog-led organic traffic.

Programmatic SEOSEOTechnical SEOAI Search OptimizationSEO AutomationGoogle Search Console+9

Assistant Manager

May 2022 – Mar 2025 · 2 yrs 10 mos · Noida, Uttar Pradesh, India · On-site

❏ Led and mentored a team of 3 SEO specialists and interns, providing strategic direction, technical guidance, and performance feedback across web, app, and AI-search initiatives.
❏ Developed & executed technical, on-page, and content SEO strategies, backed by SEO audits, competitor analysis, and opportunity mapping to drive organic growth and keyword rankings.
❏ Analyzed website and app performance using GSC, GA4, GTM, Screaming Frog, SEMrush, AppTweak, Rankwatch, Play Console, and Looker Studio to identify growth opportunities.
❏ Scaled Paytm Blog from ~200K to 2M+ monthly organic sessions through topical authority, internal linking, and intent-led optimization.
❏ Launched and scaled new organic growth sections including Paytm Tools, FAQs, and Glossary, collectively generating 1M+ monthly organic sessions.
❏ Built monthly SEO dashboards and reports to track performance and communicate impact to stakeholders.
❏ Built end-to-end SEO automation frameworks using Python, Google AppScript, and Generative AI for keyword clustering, content optimization, topic research, multi-file sharing, information extraction, AI-assisted content creation, publishing, and reporting, reducing manual effort by up to 60% and improving execution speed by 2×.
❏ Integrated ChatGPT and Gemini into daily SEO workflows (metadata, CTAs, research, schema code, reporting), boosting team productivity by 2.5× and significantly reducing reporting turnaround time.
❏ Designed and implemented GEO and AEO strategies to increase brand visibility across AI-driven search platforms, featured snippets, and conversational answers.
❏ Measured AI search performance using AI query tracking, brand mention analysis, citation visibility, and non-SERP metrics beyond traditional rankings.
❏ Enhanced Paytm app and OEM acquisition channels, contributing to ~40K monthly app installs through ASO, OEM integrations, and blog-led organic traffic.

MarketingLeadershipTechnical SEOSEO AutomationGoogle Search ConsoleGA4+8

Myloancare

Assistant Manager - SEO

Dec 2020 – Apr 2022 · 1 yr 4 mos · India · On-site

1. Developing and executing effective technical SEO and On-Page SEO strategies with the goal of improving organic search, goal conversion, user engagement, and behaviors.
2. Prepare plans and monitor Off-Page SEO and content marketing campaigns (both Paid and Free) to improve the website authority.
3. Coordinating with multiple teams (IT, UI & UX, content team) to ensure all changes suggested by the SEO team are implemented properly.
4. Coordinating multiple agencies, vendors, and freelancers for paid content marketing & PR.
5. Handle a team of 8 members (both SEO and Content).
6. Monitor Google Analytics, search console (webmaster), SEMrush and other tools to analyze user and website behaviors on regular basis.
6. Create events using Google Tag Manager (GTM) to track and analyze the performance of CTA buttons, video, PDF, compare buttons, infographic, calculators, offers button, etc.
7. Preparing multiple tracking sheets, reports, and learning documents for the SEO team to measure the performance of the website and the growth of the team's skillsets.
8. Landing Page Optimization to improve the Clicks, impression, CTR, and average ranking position.
9. Conducting competitive market research and competitor analysis to identify opportunities for improving online visibility.
10. Perform Keyword research to optimize existing content and uncover new opportunities.

MarketingLeadershipTechnical SEOContent MarketingGoogle AnalyticsSEMrush

Pan india internet pvt. ltd. (piipl)

Sr. Technical SEO Specialist

Mar 2019 – Nov 2020 · 1 yr 8 mos · Noida · On-site

1. Developing and implementing effective SEO strategies with the goal of improving their overall visibility on the internet and in turn increasing revenue for both In-house and clients websites.
2. Effectively execute On-Page and technical SEO techniques to improve the performance of website.
3. Monitoring Google analytics and search console to analysis Site error and audience behaviors to prepare SEO plans accordingly.
4. Handling website technical issues, content, designing issue with the collaboration of developers, content writers and website designers. Also, helps business development team to prepare pre-sale documents.
5. Handling their prestigious In-house project (i.e. India Online Network, a group of 1000+ websites)
6. Handling official Adsense account to improve the ads visibility and revenue.
7. Conducting competitive market research and competitor analysis to identify opportunities for increasing the online visibility.

MarketingBloggingTechnical SEOGoogle Analytics

Techmagnate: digital marketing agency

Sr. SEO Executive

Sep 2017 – Feb 2019 · 1 yr 5 mos · New Delhi Area, India · On-site

1. Implementing effective SEO strategies to improve the overall visibility on the internet.
2. Execute On-Page SEO Elements (Heading tags, Meta tag, Images, Text Structure & Formatting) while utilizing the skills of organizing website content. Integrate Keyword Phrases, Latent Semantic Indexing (LSI) keywords and Keyword Synonyms.
3. Handling Clients query via phone calls, email or project management tool like Teamwork & Clickup.
4. Monitoring Google Analytics and search console on a daily basis.
5. Competitive market research and competitor analysis to identify new opportunities.
6. Weekly, Fortnightly and Monthly bases client reporting.
7. Providing ORM solution as per the website situation.
8. Outreach Bloggers and media influencers for paid and free content marketing.

MarketingBloggingSEOGoogle Analytics

Keyideas infotech

Digital Marketing Specialist

Jun 2015 – Aug 2017 · 2 yrs 2 mos · New Delhi

1. Implementing On-Page and Off-Page SEO Activates.
2. Developing and implementing Social Media Optimization Strategies for multiple clients.
3. Implementing white-hat SEO techniques to improve keyword ranking.
4. Analyzing Google Analytics and Search Console (Webmasters).
5. Competitors Analysis to find new strategy and scope of improvement.
6. Handle (Inhouse) official Facebook page, Twitter handle, LinkedIn business page & Blog section.
7. Develop App store optimization strategies to promote android App.
8. Work as a mentor to train fresher and send their progress report to the SEO Manager and organic growth head.
9. Creating Monthly and Weekly client report.
10. Content Development: Create Video, PPT, PDF, Infographics and Images for various promotion Activities.
11. Handling business listing/local listing sites to generate more leads.
12. Manage PPC Campaigns on Google Ads for the company.