Divya Dhall

Business Development Executive

Noida, Uttar Pradesh, India12 yrs 4 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Influenced $100M+ revenue through targeted customer journeys
Achieved 30%+ uplift in marketing ROI via optimization
Delivered 45% increase in audience engagement with personalization

Stackforce AI infers this person is a MarTech expert specializing in customer data strategies and digital marketing transformations.

Contact

Skills

Core Skills

Customer Data Platforms (cdp)Adobe Experience Platform (aep)Digital MarketingCustomer EngagementData AnalysisQuality Assurance

Other Skills

A/B TestingAIAdobe Advertising cloudAdobe AnalyticsAdobe Audience ManagerAdobe Experience CloudAffiliate MarketingAffiliate marketingAlliance MarketingAnalyticsArtificial Intelligence (AI)Audience ManagerAudience SegmentationAudience optimizationBrand Management

About

Certified in Adobe Marketing Cloud and an IIM Calcutta alum, I bring together strategic vision and deep executional expertise to help enterprises move from fragmented data silos to cohesive, high-performing digital ecosystems. With 12+ years of experience enabling Fortune 500 and global SaaS brands, I specialize in turning customer data into measurable business growth. My expertise spans Customer Data Platforms (CDP), Adobe Experience Platform (AEP), Audience Manager, Analytics, AI, and AdClou, driving large-scale Martech transformations that unlock revenue impact, ROI, and customer-first experiences. Key Achievements: - Influenced $100M+ revenue through precision-targeted customer journeys - Achieved 30%+ uplift in marketing ROI via CDP & AdCloud optimization - Delivered 45% increase in audience engagement with real-time personalization at scale - Led end-to-end enterprise rollouts of AEP, Audience Manager & Analytics Cloud across APAC & North America If you’re building customer-first growth engines or navigating enterprise Martech transformations, let’s connect. Beyond business, I’m passionate about spirituality, nature, travel, and philosophy, always open to meaningful conversations, ideally over a cup of tea.

Experience

12 yrs 4 mos

Total Experience

4 yrs 1 mo

Average Tenure

9 yrs 9 mos

Current Experience

Adobe

3 roles

Adobe Business Consulting Lead

Promoted

Jun 2022 – Present · 4 yrs

Leading strategic consulting engagements focused on customer data strategies, product engagement/adoption, leveraging AI, real-time personalization, and audience optimization.

Customer Data Platforms (CDP)Adobe Experience Platform (AEP)Audience ManagerAnalyticsAIReal-time personalization+1

Account Manager - AdCloud

Jan 2019 – May 2022 · 3 yrs 4 mos

Digital Marketing Strategist - AdCloud

Jul 2016 – Dec 2018 · 2 yrs 5 mos

Overcart

Digital Marketing Executive

Sep 2015 – Jun 2016 · 9 mos

Conceptualize and execute digital acquisition strategies (paid/organic) with focus on high growth in revenue and ROI in marketing costs including SEO/SEM, Display Marketing, PR, Affiliate marketing, E-mail marketing, Social Media Marketing, Analytics, etc.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple funnel channels and customer touch points.
Budgeting, planning and implementing comprehensive marketing campaigns for all the projects undertaken with a focus on achieving project revenue and profitability targets
Brainstorm new and creative growth strategies with the Senior management. Work in sync with all other marketing channels like Affiliates, Alliances to get the common output.
Plan, implement & track the performance of all marketing campaigns & catalog sales, including festival & seasonal campaigns – Category & Product level.

Digital acquisition strategiesSEO/SEMDisplay MarketingAffiliate marketingE-mail marketingSocial Media Marketing+3

Integreon

Data Analyst

Oct 2013 – Aug 2015 · 1 yr 10 mos · Noida

Perform Quality checks after trafficking on different interfaces and platforms.
Data analysis to improve the main KPIs
Handling difficult conversation regarding billing and escalations.
Prepare presentations for small and wide audiences using PowerPoint.
Creating various reports & SOP’s pertaining to process and updating them on the regular basis to benefit the team.
Training provided to client and internal stakeholders.

Data analysisQuality checksPresentation skillsCreating reportsData AnalysisQuality Assurance