Apr 2022 – Oct 2023 · 1 yr 6 mos

• At Tally, I played a key role in designing customer management practices for 2000+ distributors of Tally, optimizing engagement processes, and enabling sales teams with the right tools and insights. I worked closely with the management and cross-functional teams to build the framework to improve customer retention, implement data-driven strategies, and enhance overall business performance. From streamlining workflows to driving impactful projects, my focus was always on creating sustainable growth and making a tangible difference in the way sales operations functioned.

Apr 2021 – May 2022 · 1 yr 1 mo

• > Led a team of 4 CROs to assist in channel management of 3000 distributors of the Mumbai region and new lead generation by conducting events, connecting with influencers, and driving referrals through key accounts
• > Spearheaded sales forecasting, business planning, and inventory management for 3 primary and 3000 secondary distributors
• >Trained and enabled 100% of distributors in two weeks to migrate to the Salesforce-based CRM, Tally Track through workshops, SOPs, and usage guides

Jun 2020 – Mar 2021 · 9 mos

Apr 2019 – May 2019 · 1 mo · Pune Area, India

• > Prospected and reached out to the customers on the basis the buyer persona
• > Reached out to over 2500 prospects via cold emailing, in a span of 2 months with a conversion rate of over 9%
• > Increased efficiency levels of every department by reviewing every process
• > Developed a marketing strategy to ensure 30+ elite writers join WittyPen

Jan 2018 – Jun 2018 · 5 mos · Mumbai Area, India

• > Developed the product design for IAP Courses of Indian Academy of Paediatricians
• > Hired, Managed and coordinated amongst freelance videographers, video editors, and the rest of the production team from all over India to create videos for paediatricians
• > Planned and executed video recordings of respected paediatricians across India

Jul 2016 – May 2017 · 10 mos · Mumbai Area, India

• > Generated new leads, maintained customer relations and customer satisfaction
• > On-boarded the 4 biggest clients (in terms of revenue) of the company
• > Conducted a thorough need analysis of the prospective clients and mapped their requirements with the printing unit to device a pricing strategy for large B2B customers
• > Increased the companies’ operating efficiency by 23% by streamlining the processes
• > Competitive analysis to benchmark practices of the industry to achieve the targets

May 2015 – May 2016 · 1 yr · Mumbai Area, India

• Developed content for Royale Play, Apex Ultima, Asian Paints Sharad Shammaan
• Co-developed & executed campaigns like Make Room for the NEU & OCD - Obsessive Compulsive Decorator
• Created an annual plan for Royale Play featuring multiple campaigns, contests & new content for the year.
• The day-to-day management of clients’ marketing and advertising activities or campaigns
• Manage multiple accounts; develop positive working relationships with internal and external stakeholders
• Work closely with other departments to ensure quality and timely delivery of the projects
• Regular communication and liaison with clients at a senior level
• Prepare and deliver effective client presentations, including stakeholders at all levels
• Deliver weekly, monthly and quarterly status and results presentations to internal and external teams
• End to end deal closure

Mar 2014 – Sep 2014 · 6 mos

May 2013 – Jun 2013 · 1 mo · Mumbai Area, India