Apr 2024 – Mar 2025 · 11 mos · New Delhi, Delhi, India · On-site

• Manage online PnL of business and optimize the key metrices to increase Contribution Margin-2
• Cross-functioning among teams to increase the marketing ROAS & achieve quarterly/yearly targets
• Design loyalty program for customers to increase the repeat and retention rate using Earth Seeds
• Responsible for acquiring the new customers through multi-channel marketing and retain them
• Optimise App funnel to increase the conversion rate & CLM though streamlining customer journey
• Identify and analyse the key metrices to evaluate & validate the growth initiatives by teams for App
• Optimise and manage the discounting channel to increase the repeat and new customers base

Jul 2023 – Mar 2024 · 8 mos · New Delhi, Delhi, India · On-site

• Measure & report the performance of all the digital marketing campaigns & assess against ROAS
• Responsible for developing the marketing strategies to increase prospecting traffic and boost sales
• Responsible for building effective multi-channel strategies including PPC & social media channels
• Managing budgets and campaigns across all Digital channels to drive strong and efficient CAC
• Responsible for designing the Retention strategy to increase the customer life cycle for categories
• Working closely with management to optimize the funnel conversion for the abandoned visitors

Nov 2021 – Jun 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Accountable for driving customer re-engagement through a Performance Marketing Strategy
• Design data decision metrics for understanding the used cases of platform growth & improvement
• Responsible for generating Business Traction for Ola Electric & entities to achieve business goals
• Responsible for shaping the end-to-end GTM strategy and growth of the new product launches
• Work cross-functionally among teams & agencies for designing the campaigns & implementation
• Responsible for building & implementing lifecycle campaigns across early life, in-life & retention
• Creating and managing marketing programs and campaigns through various marketing channels
• Articulate the program strategy to achieve the maximum penetration rate among repeat consumers
• Responsible for creating CLM approaches to achieve the weekly, and monthly active users’ targets
• Managed team to process the daily operations and crafted team SOPs for timely communication

Nov 2020 – Nov 2021 · 1 yr · Gurugram, Haryana, India

• Manage multiple projects monitoring progress & ensure completion within planned timelines
• Manage P&L for sales and operations to strategize bottom-line growth & contribute to revenues
• Effective use of marketing channels to create the Brand Visibility among the different verticals
• Responsible for effective communication of PR activities to create presence in the media
• Coordinate with advertising and media experts to improve marketing results on various platforms
• Responsible for managing multiple stakeholders to evaluate the BTL promotional activities
• Evaluate important metrics that affect the website traffics, visitor engagement & target audience
• Setup digital marketing & creative team to manage page layouts and optimize the user experience
• Measure and report performance of all digital marketing campaigns and assess against goals
• Responsible for handling various stakeholders to perform seamless communication among clients
• Prepare and analyze reports on the marketing campaigns’ overall performance and achievements

Jan 2020 – Oct 2020 · 9 mos

• Identified new potential retail outlets & managed promoters at those outlets to drive tertiary sales
• Planned & implemented BTL activities at retail outlets to increase brand awareness among customers
• Execute vendor management programs including vendor optimization, third party oversight & VRM
• Engineered internal Excel tools that reduced internal report processing time by up to 60%
• Leading cross-functional teams to create, implement, and refine aspects of our business models
• Worked with regional sales teams & identified new large accounts as well as underpenetrated retailers
• Using Excel pivot tables to manipulate large amounts of data in order to perform data analysis
• Responsible for development of reports based on a complex analysis of stock availability at retail outlets, low performing ISPs, promotional activities, the performance of retail outlets and various other channels

Apr 2019 – Dec 2019 · 8 mos

• (CamEye)
• Instrumental in designing sales channel, maintaining & increasing sales along with setting and
• achieving monthly targets individually as well as for the entire team for the main product-car security cameras
• Developed strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deployed successful marketing campaigns and own their implementation from ideation to execution
• Servicing needs of existing customers, expanding customer base and collecting customer feedback
• Recruiting & training of sales staff, allocating areas to sales representatives, providing POP material
• Keeping up to date with products & competitors, compiling & analyzing sales figures, developing sales strategies and dealing with major accounts myself apart from leading a team of 15 executives
• Developed key processes to track critical operations parameters and initiate data collecting platform from scratch

Apr 2018 – May 2018 · 1 mo · Bengaluru, Karnataka, India

• B2B Corporate Sales and managed to bring well-renowned companies on the Company's Portal
• Hands-on experience in building the database and generating leads for the company
• Designed and developed an online B2B portal for easy transactions

Jun 2017 – Mar 2019 · 1 yr 9 mos · Jammu

Jun 2015 – May 2017 · 1 yr 11 mos · Jammu And Kashmir, India

• Developed project baseline, monitored and controlled projects with respect to cost, resource
• development, time over-runs, and quality compliance
• Conducted extensive delay analysis and risk analysis as part of the project release process
• Formulated and monitored workflow processes, methods, and policies for the vendors
• Worked as a bridge between the Vendors and Internal Stakeholders
• Liaising and negotiating with suppliers, manufacturers, retailers, and consumers
• Planning and managing logistics, warehouse, transportation and customer services

Jan 2015 – Jul 2015 · 6 mos · Gurgaon, India

• Tech Support in producing Special Purpose machines working with PLC's.
• 3-D designed various PLC machines on CREO
• Maintenance and Servicing of PLC machines

Sep 2013 – Sep 2013 · 0 mo · Ludhiana Area, India

• Implications of Just In Time in the industry scenario by using dummy tools and use of LEAN TOOLS to implicate the same.
• Implementation and demonstration of KANBAN system while engaging into work culture of the company.

Jun 2013 – Jul 2013 · 1 mo · Reasi, Jammu

• Gathered knowledge about the operations of the turbine