Jun 2022 – Aug 2022 · 2 mos

Apr 2021 – Jun 2022 · 1 yr 2 mos

• In this role, I led marketing efforts across teams handling consumer and commercial segments for the entire PC client portfolio in India.
• I was responsible for crafting marketing strategies and aligning KPIs to deliver brand and business growth.

Jan 2019 – Apr 2021 · 2 yrs 3 mos

• In this role, I was responsible for driving strategy and marketing for the commercial segment including Small and Medium Business and Enterprise. I was responsible for driving end to end strategy, campaign planning, activation and enabling sales teams to go faster. I also led the OEM and ecosystem alliances to enable category growth in India.

Apr 2017 – Jun 2018 · 1 yr 2 mos

• Stretch assignment along with leading partner marketing for India
• Led account relationships with the two biggest Large Format Retail chains in India.
• Managed shopper journey design, driving marketing programs and business KPIs
• Created a niche for one of India’s large format retailer in gaming with 3X increase in volumes in one year.

Oct 2016 – Jan 2019 · 2 yrs 3 mos

• In this role, I was responsible for creating and executing joint marketing programs with ecosystem partners to drive growth in key segments like Premium PCs and SMBs. I was responsible for nurturing relationships with PC ecosystem players to create joint marketing strategies that helped increase preference and demand of Intel based products.

Jan 2016 – Oct 2016 · 9 mos

• I was responsible for creating and executing all consumer campaigns for Intel in the region and driving Intel’s thought leadership as the key industry player driving the Digital India conversation. I was responsible for creating and executing integrated marketing strategies by analyzing consumer research data and market trends. I led internal and agency teams to deliver brand and message consistency across creative, media, BTL execution, retail and PR.

Dec 2013 – Jan 2016 · 2 yrs 1 mo

• I’ve worked on creating and shaping marquee reputation and thought leadership programs for Intel in the South Asian region with emphasis on India. My key responsibilities included
• Shaping Intel’s communication strategy across all marketing vehicles to maintain message consistency and connect the dots to secure maximum thought leadership and eminence for Intel.
• Designing and driving all large thought leadership platforms for the Intel to enhance corporate reputation and ecosystem influence.
• Supervise digital and social media outreach for the brand to ensure engagement with key influencers and a high share of voice.
• Oversee all formal communication with the government and industry associations to ensure that Intel has a seat at the table across all important policy decisions at key fora.
• Designing and deploying an executive communication roadmap to outline the organization’s vision, technology and industry leadership position

Jul 2009 – Dec 2013 · 4 yrs 5 mos

• I’ve handled the gamut of PR support spanning enterprise, embedded, IoT, consumer, corporate affairs and crisis communication. My key responsibilities included
• Designing and driving comprehensive consumer, corporate and government affair initiatives to create relevance and desirability of Intel based products and technologies.
• Driving conversations, buzz and engagement for Intel across all social and digital platforms.
• Launching and ramping Intel India’s twitter outreach. @IntelIndia is now an industry leading handle.
• Managing all public engagements for the executive management team across media, industry fora and other platforms and owning media relations from editors, journalists to online influencers.
• Crisis management and mitigation potential risks for the Intel brand in media.

May 2006 – Dec 2009 · 3 yrs 7 mos

• I was tasked with driving preference, relevance and demand for Intel based products for consumers in the region. My key responsibilities included
• Analyzing trends and outlining insights from market research data to define Intel’s media and communications strategy in India.
• Designing and executing integrated media strategies and demand generation programs to increase brand relevance and demand for Intel based products in the region.
• Leading multi-agency teams across advertising, media, digital, retail, experiential marketing and execution.
• Owning Intel in India’s digital strategy including designing of intel.in website, digital marketing and social media plans for Intel.
• Leading Intel's "Sponsors of Tomorrow" brand transformation in India including multiple media and creative firsts

Jan 2020 – Apr 2021 · 1 yr 3 mos

• Stretch assignment driving strategic business planning, operations and communications for Intel India MD
• Designed and implemented cadence of activities to boost team morale during COVID lockdowns to ease transition to remote work

Oct 2005 – Dec 2005 · 2 mos · Mumbai

• During my Autumn Internship at Novartis, I worked on an extensive market research project for the launch of a new pain management drug for Novartis in India. The scope of my work included
• Studying and analyzing the business context and defining the marketing objective for the launch of the new drug.
• Chalking out a detailed Research Design and Sampling Plan
• Preparing a structured questionnaire and administering it to 160 respondents
• Doing a detailed data analysis using statistical tools like SPSS where necessary
• Identifying potential cannibalization of the new drug on the existing portfolio.
• Presentation of final findings and recommendations to the Management team at Novartis India.
• Presentation including findings of the research and recommendations

Mar 2005 – May 2005 · 2 mos

• Did a corporate citizenship project with Tata Motors Pune on formulating a program level setup for bridging the need gap for slum areas in Pimpri Chinchwad. The scope of my project included
• Designing self-sustainable program level setups at Tata Motors that provide a range of services to the slum dwellers near the Pune plant.
• Establishing work practices and conventions that creates a viable model for sustenance, including the option of a public-private partnership to improve all the services provided by Tata Motors.
• Determining how to bring about a transformation, which means paying for a service rather than free
• The recommendations of my project were implemented and the program recommended was successfully piloted in two rural areas. A functional literacy program for women in the nearby slum areas was also introduced.

Aug 2002 – Sep 2003 · 1 yr 1 mo · Pune Area, India

• Filteredge was a company in Pune that exclusively distributed Centrifugal Oil Filters manufactured by Mann+ Hummel Germany in India. Like any typical Small & Medium Business set-up, all employees donned more than one hats.
• My responsibilities included
• Developing a distribution network within India Filteredge’s products. This included identifying the strongest centers of sales and mapping the right partners to work with.
• Coordinating sales reports from existing dealers and preparing a comprehensive analysis for Filteredge management.
• Training and development of existing team members as well as new hires.
• Standardizing templates for all external communications and engagements which was also adopted by Federal Middle East FZE, a sister concern of Filteredge