Ekta Mistry

Business Development Executive

Mumbai, Maharashtra, India7 yrs 5 mos experience

Key Highlights

Proven track record in driving growth in Retail and E-Commerce.
Expertise in Category Management and Market Research.
Strong stakeholder relationship building and negotiation skills.

Stackforce AI infers this person is a Retail and E-Commerce professional with expertise in Category Management and Market Research.

Contact

mistryekta10@gmail.com LinkedIn

Skills

Core Skills

Category ManagementBrand StrategyMarket AnalysisRetail MarketingCustomer Relationship ManagementTeam ManagementContent MarketingPerformance AnalysisMarket Research

Other Skills

Brand ManagementNegotiationCustomer InsightPromotional MarketingMarketingMarketing StrategyB2C MarketingRetail Category ManagementCommunicationTableauStakeholder ManagementForecastingCategory InsightsBusiness ProfitabilityStrategic Communications

About

An outgoing and ambitious professional who believes in an upward trajectory by being inquisitive about everything! A proven track record in driving growth in the Retail and E-Commerce Industry, my expertise lies in Category Management and Market Research, with a focus on Cosmetics/Beauty, followed by Health and Wellness. I excel in fueling Category growth, negotiations, insights, understanding customer trends, and developing retail strategies. Additionally, I'm proficient in Microsoft Excel, content strategies and building strong stakeholder relationships. Always eager to collaborate, I believe in continuous improvement and making a positive impact.

Experience

7 yrs 5 mos

Total Experience

1 yr 10 mos

Average Tenure

1 yr 11 mos

Current Experience

Nykaa

Assistant Category Manager

Jul 2024 – Present · 1 yr 11 mos · Mumbai, Maharashtra, India · On-site

Leading Skincare and Fragrances category for Nykaa Man pan India, identifying key brands in the category and bringing in Marketing investments to boost growth
Identifying key brands to drive top-line revenue goals that help achieve P&L growth
Planning monthly brand campaigns for key brands to grow share
Identifying gap in the market and oboarding global and local brands to improve customer experience and be ahead of competition
Monthly reporting of category performance and traffic growth to optimise performance
Bringing in the right trends for category and storytelling via content on app/site
Closing yearly JBP plans for groups/brands- phasing growth, acquisition strategies and creative marketing

Brand StrategyBrand ManagementCategory ManagementNegotiationCustomer InsightMarket Research+11

Woolworths new zealand

Category Assistant- Cosmetics & Supplements

Nov 2022 – May 2024 · 1 yr 6 mos · Mumbai, Maharashtra, India · Hybrid

Driving category growth on omni-channel platform for prestigious brands such as Maybelline, Rimmel, Sally Hansen and MCobeauty.
End-to-end range review execution with a drive to stay on top of market trends by bringing in new products whilst negotiating to maintain profitability.
Planning annual promotions, mailer and online marketing and strategizing cross-category collaborations to boost sales and meet financial targets.
Maintaining and building supplier relationships and ensuring seamless collaboration with cross-functional teams including Supply Chain, Marketing, Stores, Legal and Financial.
Systems used- SAP BI, SAP GUI, Salesforce and Quantium

Market AnalysisPerformance AnalysisCategory InsightsBusiness ProfitabilityStrategic CommunicationsProduct Launch Planning+22

The warehouse group

2 roles

Category Specialist- Buying & Design

Promoted

Oct 2021 – Nov 2022 · 1 yr 1 mo · Auckland, New Zealand

Merchandising and Marketing Collaterals- Product enrichment and enhancing customer experience for omni-channel platform.
Managing Promotional Campaigns- Loading briefs on digital platforms, maintaining and inputting accurate product data and imagery and content development.
Collaboration- Working closely with Finance teams for rebates and Marketing team for POS delivery.
Vendor Management- Managing fair trading terms whilst building relationships with suppliers. Assisting in influencing market trends with the help of vendor relationship and negotiating profitable margins.
Research and Analytics- Collaborating with GFK (research team) to extract market data and analyze opportunities.
Systems used- SAP, Prism Jira and Miro

Microsoft OutlookMarket AnalysisPerformance AnalysisCustomer RetentionCategory InsightsRetail Category Management+20

Administration Lead- Noel Leeming

Dec 2020 – Oct 2021 · 10 mos · Auckland, New Zealand

Leading a team of five whilst maintaining non- negotiable service standards of The Warehouse Group, as well as training new joiners.
Presenting an Admin Report every fortnight to summarize results achieved within timelines.
Assisting cases of the Consumer Guarantees Act with the aid of the legal team to ensure fair solutions to the stakeholders involved.
Establishing and maintaining relations with Global suppliers for a seamless flow of work and process.

Customer RetentionReportingCustomer Relationship Management (CRM)Business Relationship ManagementStrategic CommunicationsSales Growth+8

Zomato

Content Management and Operations Associate

Sep 2017 – Oct 2019 · 2 yrs 1 mo · Mumbai Area, India

Performed Content driven marketing for restaurants in Mumbai, Goa and Nagpur, the major cities of business for Zomato
Lead a team of six Data Collectors for both, local and remote markets. Active feedbacks on field work, calculating incentives, reporting app issues and fetching new data
Designing weekly newsletters for Mumbai by coordinating with various stakeholders namely, Restaurant Managers, Sales and Editorial Team
Project management of maintaining Content Statistics for all cities through data clean-ups, drafting monthly progress reports and keeping a close eye on city food trends
Managing content health for International markets namely, Australia and New Zealand

Performance AnalysisCustomer RetentionContent MarketingStrategic CommunicationsAttention to DetailMicrosoft Excel+1