Erika Fiameni — Performance Marketing Manager

Antifragile marketing and communications senior manager with 12+ years of experience driving brand growth and business results across field marketing, events, ABM, and integrated campaigns. Specialized in developing scalable strategies for international markets, with deep expertise in Strategic Account Marketing and a strong foundation in event management. I thrive in fast-paced, multicultural environments where agility, creativity, and collaboration are key to success. I bring a multilingual edge to every project I lead (fluent in English, French, Spanish, and Italian) enabling me to connect with diverse audiences and craft impactful, localized experiences. Known for fostering cross-functional alignment, leveraging data to inform decisions, and delivering customer-centric programs that drive engagement and revenue. Core Focus Areas: Global Marketing Strategy | Brand & Event Management | Field & Digital Marketing | Account Based Marketing (ABM) Customer Acquisition & Retention | B2B Campaigns | Sales Enablement Sponsorships & Partnerships | Budget & Team Leadership Content & Communications Strategy | PR & Media Relations | Copywriting Social Media & Email Marketing | Customer-Centric Campaigns | Analytics

Stackforce AI infers this person is a B2B marketing expert with a strong focus on event management and strategic account marketing.

Location: Milan, Lombardy, Italy

Experience: 14 yrs 4 mos

Skills

Regional Marketing
Demand Generation
B2b Marketing
Marketing Strategy
Event Management
Marketing Communications
Digital Marketing

Career Highlights

12+ years of experience in marketing and communications.
Fluent in four languages, enhancing global engagement.
Expert in developing scalable strategies for international markets.

Work Experience

Nozomi Networks

Regional Marketing Manager EMEA (6 mos)

Morningstar

Senior Product Marketing Manager, Enterprise Strategic Account Marketing (1 yr)

Senior Marketing & Events Manager South EMEA (4 yrs)

Marketing & Events Manager, Italy and Iberia (3 yrs 3 mos)

BNP Paribas

CIB Communications - Project Manager (1 yr)

BlaBlaCar

Event Manager Italy (1 yr 8 mos)

Mauna Kea Technologies

Event Planner Executive (1 yr 9 mos)

LVMH

Marketing and Communication (1 yr 6 mos)

Allianz Insurance

Event Planner - Stage (7 mos)

Pressmail

Press office personnel (3 mos)

Education

Master's degree at Università Cattolica del Sacro Cuore

Erasmus at Universitat Autònoma de Barcelona

Bachelor's degree at Università degli Studi di Milano

Scientific Highschool at Liceo Scientifico "D.Bramante"

Cour de civilisation français de la Sorbonne at Université Paris-Sorbonne

Certificate of attendance - Level C1 at University College Dublin

Certificate of Attendance - Level C1 at Clifton College

Certificate of attendance - Level B2 + - C1 at Education aBc

Erika Fiameni

Performance Marketing Manager

Milan, Lombardy, Italy14 yrs 4 mos experience

Highly StableAI Enabled

Key Highlights

12+ years of experience in marketing and communications.
Fluent in four languages, enhancing global engagement.
Expert in developing scalable strategies for international markets.

Stackforce AI infers this person is a B2B marketing expert with a strong focus on event management and strategic account marketing.

Contact

Skills

Core Skills

Regional MarketingDemand GenerationB2b MarketingMarketing StrategyEvent ManagementMarketing CommunicationsDigital Marketing

Other Skills

Project ManagementOmni-Channel MarketingPartner MarketingSocial Media MarketingCustomer engagementProduct MarketingMarketing B2BStrategic MarketingBusiness UnderstandingMarketing campaignsMarketing Campaign PlansGlobal eventsCommunications StrategyLead GenerationMicrosoft Word

About

Experience

14 yrs 4 mos

Total Experience

2 yrs

Average Tenure

6 mos

Current Experience

Nozomi networks

Regional Marketing Manager EMEA

Nov 2025 – Present · 6 mos · Milan, Lombardy, Italy · Remote

Focus on UK&Ireland, France, Italy, Iberia, Balkans, BeNeLux
Own the GTM plan for assigned territories, aligning with Sales, Partners, Corporate Comms, and Digital teams to hit and exceed revenue goals.
Design and run demand generation campaigns that reach target buyers and drive qualified pipeline; optimize with a strong test‑and‑learn, data‑driven approach.
Serve as Sales liaison, advocating for regional needs, removing friction, and connecting teams to the wider organization.
Manage partner relationships and collaborate with conference organizers and associations to elevate regional presence.
Leverage social media to amplify brand, events, and regional initiatives.
Coordinate events (local & regional), from concept to delivery and post‑event follow‑up.
Use CRM and marketing automation tools to orchestrate campaigns and measure impact.
Track & report performance and act as an escalation point/consultant for the BDR team to increase conversion.
Own regional budgets, accurately scope costs, and manage execution across multiple markets.
Operate effectively in decentralized, cross‑cultural teams, with flexibility to meet changing priorities.

Project ManagementOmni-Channel MarketingRegional MarketingB2B MarketingPartner MarketingEvent Management+2

Morningstar

3 roles

Senior Product Marketing Manager, Enterprise Strategic Account Marketing

Jan 2025 – Jan 2026 · 1 yr

The enterprise strategic account marketing team builds custom (1:1) marketing strategies for top clients that align with enterprise product-related account goals. We think holistically about each book of business, considering the known and prospective executives, buyers, and users that need to be influenced to grow wallet share.
I build omni-channel marketing activations and bespoke marketing strategies for each client.
My responsibilities include:
Developing messaging strategy: Helping top clients understand our business and identify value-add opportunities.
Formulating customized content: tailoring messages for executives, buyers, and users.
Utilizing various marketing formats: choosing the best formats to drive account business goals.
Crafting marketing strategy: developing tailored plans for users, buyers, and executives, integrating Salesforce opportunity IDs.
Creating customized content: collaborating with teams to produce relevant materials.
Activating digital strategy: implementing web pages, emails, and digital advertisements.
Hosting small-scale gatherings: organizing events for individual clients as per each marketing strategy.
Building relationships: establishing trust and preparing thoroughly for client interactions.
Tracking progress against business goals and program success: monitoring and reporting on key metrics.

B2B MarketingCustomer engagementMarketing StrategyProduct MarketingMarketing B2BStrategic Marketing+1

Senior Marketing & Events Manager South EMEA

Promoted

Jan 2022 – Jan 2026 · 4 yrs

Partnering with the central marketing team in London and key business stakeholders in Italy and Iberia
Defining the marketing and events strategy
Marketing budget management
Planning, coordination, budget management, resource allocation, marketing, administration, execution, analysis and feedback of events: Morningstar’s annual Investment Conference, thought-leadership Executive Forums, Direct Forums, webinars, roadshows, awards events;
Event planning of Morningstar's annual Investment Conference and Awards for France:
Strategy and management of third party events (Salone del Risparmio, Spainsif, Foro Medcap, Latibex, Settimana della finanza sostenibile...);
Ensuring a consistently high-profile and high-quality association for the Morningstar brand;
Overseeing digital campaigns and execution;
Work with the SDR to ensure a smooth process for lead management and eventually marketing industrialisation;
People management;
Implementing lead generation strategies.

Business UnderstandingOmni-Channel MarketingMarketing campaignsCustomer engagementMarketing Campaign PlansGlobal events+5

Marketing & Events Manager, Italy and Iberia

Oct 2018 – Jan 2022 · 3 yrs 3 mos

B2B MarketingMicrosoft WordBusiness UnderstandingAnalytical SkillsOmni-Channel MarketingMarketing communication+41

Bnp paribas

CIB Communications - Project Manager

Oct 2017 – Oct 2018 · 1 yr · Milan Area, Italy

Event management of meetings, conferences, offsites activities, cultural events, closing dinners;
Sponsorships management;
CSR;
Preparation of the communications strategy with internal stakeholders and budgeting.

B2B MarketingMicrosoft WordAnalytical SkillsMarketing CommunicationsData AnalysisBudgeting+22

Blablacar

Event Manager Italy

Nov 2015 – Jul 2017 · 1 yr 8 mos · Milano, Italia

Event management: events strategy; creation, planning, execution, communications, logistics, on-site management, budgeting, KPI definition and reports of prospects, community and internal events, festivals and exhibitions;
Street marketing management;
Logistics management;
Mobility partnerships management;
Creation of organic and sponsored posts.

B2B MarketingMicrosoft WordAnalytical SkillsMarketing CommunicationsData AnalysisBudgeting+22

Mauna kea technologies

Event Planner Executive

Feb 2014 – Nov 2015 · 1 yr 9 mos · Parigi, Francia

International events management: creation, planification, execution,
communication; on-site management; logistic support;
Communications: offline communication management and design of communications campaigns
CRM management related to events
Inbound marketing: creation of mail campaigns.

Microsoft WordAnalytical SkillsMarketing CommunicationsDigital MarketingData AnalysisBudgeting+24

Lvmh

Marketing and Communication

Jul 2012 – Jan 2014 · 1 yr 6 mos · Milano, Italia

LVMH -Perfumes and cosmetics - Benefit Cosmetics
Operational marketing;
Trade marketing and merchandising;
Sell-out analysis;
Social media management;
PR and Events
Training
Translations English/Italian, French/Italian.

B2B MarketingMicrosoft WordAnalytical SkillsAdobe PhotoshopMarketing CommunicationsDigital Marketing+24

Allianz insurance

Event Planner - Stage

Sep 2011 – Apr 2012 · 7 mos · Milano

Event planning: meetings, road shows, conferences, travel incentives (including a convention with 2000 participants)
Sponsorship;
Editing articles for the house organ and the newsletter.

Microsoft WordAnalytical SkillsData AnalysisBudgetingPowerPointCorporate Communications+6