May 2024 – Mar 2025 · 10 mos · Bengaluru, Karnataka, India · Hybrid

Jan 2021 – Jul 2022 · 1 yr 6 mos

• As the global head of marketing, my organization is responsible for building a cohesive marketing plan in order to increase brand awareness globally, implement marketing strategies to strengthen the company's share, and engage clients with complex high-value engagements that last approximately one year in length and are high data-driven and account-focused. Some of the notable achievements in 2 years are:
• Increased Digital Mentions by more than 400%
• Set-up data-driven inbound marketing engine delivering upto 50% of the new pipeline in the regions
• Got first global industry recognition for the company by marketing the project
• Strengthen media and analyst relationship delivering the coverage in key global reports and articles
• Established internal communication vehicle driving employer branding
• Activated all social media channels
• Social media evangelist to drive digital selling in the sales organization
• Led rebranding to rebuild the brand equity

Jan 2019 – Jan 2021 · 2 yrs

• Tecnotree is a public listed company from Finland with operations and customers in more than 70 countries.
• As the Head of Marketing, I am responsible for developing and driving global marketing strategy in alignment with company goals and to increase brand awareness.
• Brand Management: Ensure all internal and external marketing activities are executed within the brand guidelines.
• Digital Marketing: Develop and maintain all digital properties, drive social media engagement and increase brand awareness.
• Communications: Lead internal and external communications, collaborate with cross functional teams and leverage industry insights and research to provide thought leadership in formulation of integrated communication.
• Global Events: Define global events strategy, create and manage annual events calendar, work with agencies and participate to drive brand awareness and demand generation.
• Media and Analyst relationship: Engage with industry media publications and analysts

Oct 2017 – Jan 2019 · 1 yr 3 mos · Bengaluru Area, India

• Sales programs and marketing for SMB segment in India for Oracle cloud offerings. It included working with India and APJ sales leadership, partner management teams, social media & marketing operations to drive data-driven campaigns and generate pipeline. Additionally, drive account-based marketing for key accounts, including pipeline progression.
• Work example: https://www.pulpstrategy.com/oracle-making-brands-more-relatable-and-lead-nurturing-more-effective/

Aug 2015 – Sep 2017 · 2 yrs 1 mo · Bengaluru Area, India

• Lead an experienced team of 30 marketers (spanning across WW and Geo teams) driving enterprise & commercial marketing Initiatives – including building one-IBM story in-line with global and business unit’s objectives, develop & deploy seller enablement strategies, customize and execute channel’s strategy that contribute to the achievement of global business objective.
• Additionally:
• Anticipate and analyze complex market needs, opportunities, trends, challenges and risks. Frame problems in order to solve them in manageable chunks.
• Develop leaders within the team, active mentoring and development opportunities for high potential Leaders.
• Set clear performance standards, provide straight forward feedback, lead by example, and recognize achievements and contributions of individual employees.

Oct 2014 – Jul 2015 · 9 mos · Bengaluru Area, India

• Lead NA Enterprise & Commercial Marketing to support the mission of providing IBM's one story to the clients in-line with industry imperatives
• Drive Smarter Selling initiative globally to enable Enterprise & Commercial sellers

Jun 2012 – Aug 2014 · 2 yrs 2 mos · Bengaluru Area, India

• As a Sales Enablement professional, I support enablement tactics that are designed with a purpose and execute relevant enablement activities designed to enhance seller eminence to support clients in solving critical business challenges, such as helping sellers improve their ability to understand and confidently convey IBM's latest and most strategic initiatives, specific offerings, expertise and value. It includes providing and supporting timely knowledge to sellers by identifying and coordinating relevant content and delivering it through the most effective activation methods, in particular adding significant value through applied experiences.
• Additionally, as a Team Leader, I provide guidance to the team and to make sure that project goals and key project deliverables are met on time. It includes mentoring early tenure employees to help them understand the marketing and communications role in the company, as well as ensuring that they start contributing to the business within a quarter of joining.

Jun 2010 – Jun 2012 · 2 yrs · Bengaluru Area, India

• Design global public sector sales enablement plans and execute with local sales enablement leaders to execute the same. Role required to work with WW Public Sector General manager closely to build strategies to build robust sales enablement plan in-line with industry requirements and sellers skill gaps.

Nov 2006 – Jun 2010 · 3 yrs 7 mos · Bengaluru Area, India

• Inside Sales and Business Development for Oracle Technology products for public sector entities in North America. During this 3+ years of stint, I was assigned to different geographies in North America that included Small and Medium Govt, State and Local, healthcare and Federal agencies across NA and Canada region.
• I was a top performer through out and won Hall-of-Famer, Top Business Development Rep from India, Top Technology Business Development Rep by SVP-Public Sector and many more.

Oct 2005 – Oct 2006 · 1 yr · Bengaluru Area, India

• Net 4 is an Internet Service Provider for Enterprises, and my role focused into selling into large acconts. Within a short time, I made inroads into HAL, Times of India, etc. As a result, I was promoted within 7 months of joining the company.

Nov 2004 – Oct 2005 · 11 mos · Bengaluru Area, India

• Ricoh is a Japanese conglomerate delivering multi-functional office devices, and I was responsible for sales and business development for SMB segment in Bangalore. Key achievements included first sale of color printer in India, break-through into ABB and regular achievement of monthly targets (starting 4th month of the tenure).