Jan 2025 – Present · 1 yr 5 mos

Nov 2022 – Present · 3 yrs 7 mos · Dubai, Dubai, United Arab Emirates

• Markelitics is a global online magazine that provides multi-asset trading news, research and interviews with a special focus on crypto, blockchain, online trading, banking, and investing. We are trying to provide information that matters to our consumers and stand out of the crowd by focusing on details and facts which matter.

Feb 2022 – Jan 2025 · 2 yrs 11 mos · Dubai, Dubai, United Arab Emirates

Aug 2021 – Feb 2022 · 6 mos

• Main Tasks:
• Responsible for the Commercial units of the whole Fintech Group (including Forex & CFD trading, Crypto Exchange, Digital Bank, KYC provider)
• Developed Business Model for the different entities within the group
• Opened 6 Offices across the globe: Dubai, Kuala Lumpur, Madrid, Lisbon, Shangai, Taiwan
• Recruited and hired top talents in Sales & Marketing positions
• Customized trading products and customer experience for local markets (especially Latam, MENA, Asia)

Oct 2019 – Jul 2021 · 1 yr 9 mos

• Main Tasks:
• Led a team of 10 Senior industry experts managing more than 400+ people in 10 different offices worldwide
• Managed Cash Generating Units including Sales, Affiliation, Business Development, Marketing, Back Office, Customer Support
• Built and grew Key Partner relationships scaling revenue to more than 300% YoY (+130M)
• Responsible for Investor relations, Budgeting & Forecasting

Jul 2018 – Oct 2019 · 1 yr 3 mos

• BDSwiss is a leading financial institution, offering CFD investment services to more than a million clients worldwide. BDSwiss as a brand was established back in 2012 and has since then been providing award-winning conditions, world-leading platforms, competitive pricing and optimal execution on more than 250 underlying CFD instruments.
• Main Tasks:
• Setup the Project Management Office (Business / Tech relationship)
• Prioritized Product & Development requests
• Built reporting & forecast modelling for Senior Management
• Scaled marketing & affiliation budgets
• Introduced Cost & Profitability Analysis

Jan 2018 – Jul 2018 · 6 mos · Berlin Metropolitan Area

• jobpal builds AI-powered chatbots that facilitate the engagement between companies and candidates. The ultimate goal is to fundamentally change the candidate experience and to make the hiring process more efficient so that recruiters can concentrate on building meaningful relationships.
• Main Tasks:
• Building long-lasting relationships with key business partners
• Negotiating deals and managing the integration
• Training partners’ sales and acquisition teams in marketing and selling recruiting chatbot technology
• Researching and exploring new business opportunities
• Attending industry conferences to meet new potential & existing partners

Sep 2017 – Feb 2018 · 5 mos · Berlin Metropolitan Area

• Main tasks:
• Develop and lead Clients Portfolio Analysis protocol on both advertiser and publisher side
• Strengthen collaboration among Business units and Finance department, working closely with executive-level management of the Group
• Analyze and communicate the financial status by looking at operative results, monitoring variances, identifying trends, and recommending actions to top management
• Assist with annual and quarterly forecasting, contributing to the team´s goal attribution
• Increase productivity by developing automated reporting/forecasting tools

May 2017 – Oct 2017 · 5 mos · Berlin Metropolitan Area

• Part of Covus Group, Crobo is a mobile Affiliate Network that helps Advertisers to generate new app installs by connecting to the most suitable traffic sources, beyond main platforms such as Google & Facebook
• Main Tasks:
• Cooperating with internal consulting team to develop new strategies for growth within the Ad tech space (New partnerships, New products, Restructuring of the organization and potential M&A)
• Assessing and improving internal processes and communication among different divisions and offices (Berlin and San Francisco)
• Supporting Marketing and Sales department to better position the brand and the products in the market
• Establishing new forecasting models and attributing quarterly goals to each individual team (Top-down approach)

Oct 2016 – Jun 2017 · 8 mos · Berlin Metropolitan Area

• Part of Covus Group, Ocono is a mobile programmatic Media Buyer that acquires traffic for Affiliates and Ad Networks who want to generate app installs for their customers (Advertisers and App Developers)
• Main Tasks:
• Key Account Management focused on building and developing long-lasting relationships with direct advertisers, media agencies, and Ad networks.
• Responsible for the entire relationship with the client: onboarding, launching new offers, analyzing and optimizing performances to ensure advertisers met expected KPIs.
• Meeting actual and potential clients at trade shows and industry events, increasing brand awareness and better understanding customers´needs.

Feb 2016 – Sep 2016 · 7 mos

• Main tasks:
• Responsible for digital marketing activities (managing CMS, optimizing CR%, negotiating CPA) and business operations (revenues generation and collection, technical projects management and relationships with Mobile Network Operators).
• Analysis of profitability and forecasts with regards to the main KPIs in order to support strategic decisions and optimizing ROI.
• Working in an international and cross-functional Kanban Team (Lean and Agile methodologies).

Jul 2015 – Jan 2016 · 6 mos

• Neomobile is a leading Digital Mobile Group operating globally. Since 2007, the company is a mobile content provider supporting Carriers, Merchants, Ad networks and App Developers to monetize their traffic, digital products and services by providing a one-stop-shop solution suite worldwide thanks to its presence in 17 countries and connections with more than 40 mobile operators.
• Main Tasks:
• Responsible for marketing and business operations data processing and internal analysis for Iberian, German and Turkish markets, giving analytical and operative support to Countries’ local team.
• Tracked and interpreted business performance in terms of main KPIs through spreadsheets and internal platform.
• Supported implementation of new projects and coordinating activities between HQ and local teams (Business Operations and Marketing teams).