Jan 2024 – Present · 2 yrs 5 mos · San Francisco, California, United States

• At Facta Partners I work with investors and their early & growth-stage portfolio companies to help them turbocharge growth through strategic GTM transformation.
• I drive strategic initiatives (product offering restructuring, price optimization, positioning clarity) and tactical execution of growth campaigns.

Jan 2022 – Jan 2023 · 1 yr · San Francisco, California, United States · Remote

• LMN is an integrated software platform creating operational efficiencies for landscape businesses.
• Reporting to the CEO and the Board, I ran LMN’s marketing through a fast growth cycle, eventually leading to PE investor exiting with a 8x return.
• I transformed the marketing department into high-velocity growth engine, leading to 30%+ growth while consistently exceeding pipeline targets and advancing toward Rule of 40.

Jan 2019 – Jan 2022 · 3 yrs · San Francisco Bay Area

• Fluxx is the leading grants management software that helps grantmakers maximize their impact.
• First hired as the head of product marketing and growth I took over the reins of the marketing group short after, reporting to the CEO, when the company was looking for its next stage of growth.
• I rebuilt GTM strategy from the ground up, pioneering community-led growth and ABM. I expanded marketing capabilities by integrating product marketing and SDR functions into core team.
• It delivered record-breaking qualified pipelines quarter after quarter, fueling 80% ARR growth and path to profitability.

Jan 2017 – Jan 2019 · 2 yrs

• Saffron AI, acquired by Intel, is the leading provider of cognitive computing solutions for financial services and aerospace. We operated as an independent startup within the Intel galaxy.
• Reporting to Saffron AI’s CEO, I ran marketing through a deep existential crisis as the company was looking for its new business model.
• I steered the complete repositioning of Intel Saffron AI, establishing "cognitive computing" as a new category distinct from competitive AI offerings.
• I built the marketing team from scratch and managed multi-million dollar budget to compete with industry giants like IBM Watson.
• We delivered 150% revenue growth, 10x qualified pipeline expansion, and 200% boost in organic traffic

Jan 2015 – Jan 2017 · 2 yrs

• In charge of marketing new connected devices powered by Intel & built in partnership with iconic brands.
• I led the global launches of breakthrough connected devices through strategic partnerships with New Balance and Tag Heuer.
• I orchestrated crisis communication strategy for worldwide product recall, managing user outreach and media relations.
• We generated $30M+ in sales across luxury and performance wearable technology portfolio.

Jan 2013 – Jan 2017 · 4 yrs · San Francisco Bay Area

• I helped build a 20-person Customer Engagement practice focused on marketing strategy and operations excellence.
• I created service offerings that generated $5M+ in annual revenue.
• I drove transformative projects including product launches, marketing operations design, and growth strategy for retails and technology clients.

Jan 2004 – Jan 2013 · 9 yrs · San Francisco Bay Area

• I spearheaded GTM excellence initiatives for Fortune 500 clients, leading teams of up to 50 consultants.
• I reorganized worldwide marketing operations for major movie studio, optimizing efficiency and market impact.
• Executed strategic growth and cost-cutting initiatives for C-suite leadership for healthcare, technology and financial services clients.

Jan 2001 – Jan 2004 · 3 yrs · Greater Paris Metropolitan Region

• I delivered business strategy and operational efficiency engagements for telecommunications and consumer goods leaders.
• I specialized in transformation initiatives that bridged strategy development with tactical execution.