Jul 2021 – Mar 2025 · 3 yrs 8 mos · Gurugram, Haryana, India · On-site

• Cross-Functional & Executive-Level Collaboration in Marketing
• Successfully led cross-functional, cross-department, and cross-business teams across Marketing, Engineering, AI/ML, UX, and Analytics to deliver scalable, insight-led marketing funnels.
• Spearheaded integrated marketing campaigns across digital (performance, social, CRM), ATL/BTL, and OOH, aligning creative and media strategies with business objectives.
• Partnered closely with CXOs and senior leadership to ensure campaigns not only drove visibility but also delivered measurable business impact.
• Adept at translating data-driven insights and technical requirements into compelling narratives, campaign roadmaps, and actionable features.
• Brand Custodian of a recently launched Adani one platform which will further grow as SuperApp, ensuring consistent representation and fostering brand identity across all platforms and touch points. Currently digitising Adani airport ecosystem and driving B2C sales on Adani one platform.
• Brand/Performance Marketing: Planning and execution entire marketing piece for the brand, paid marketing ( SEM, Social media, Affiliates, Programmatic, media buying and planning, Martech, Customer Journey Automation) , email, Content marketing, DOOH, OOH
• Customer Acquisition: Implement effective strategies to acquire new customer, audience segmentation, campaign optimisations, Utilise data driven insights to drive customer acquisition efforts.
• Customer retention: Develop and implement retention strategies to foster customer loyalty and increase in customer life time value. Implement email marketing campaigns, loyalty programs and personalised marketing initiatives.
• Data/Web Analytics: Utilize analytics tolls like Google analytics, Apps flyer and Web Engage to track and analyse marketing performance customer behaviour, and campaign effectiveness, Use insights to make data driven decisions and continuously optimize marketing efforts.

Sep 2018 – Jun 2021 · 2 yrs 9 mos · Gurgaon, Haryana, India

• Digital Marketing & Growth Acceleration
• Spearheaded the digital marketing transformation for India’s leading airline, executing strategy across paid media, social, SEO, programmatic, video marketing, and content syndication. Scaled organic traffic by 200%
• Increased direct booking share from 7–8% to 15%, reducing OTA dependency and boosting revenue via owned digital assets.
• Performance Marketing & Revenue Growth
• Delivered 10–15% business growth via optimized cross-channel strategies and multi-touch attribution models.
• Improved Average Transaction Value by 20–25% vs. OTAs through pricing, bundling, and personalized upselling.
• Doubled ancillary attachment rates (7–8% to 15%) through value-added services—seat selection, baggage upgrades, and inflight sales.
• Product-Led Growth & Funnel Optimization
• Launched AI-driven funnel enhancements, using personalized nudges to boost conversion by 20–30%.
• Implemented dynamic pricing and re-engagement models, driving higher retention and repeat bookings.
• Optimized UX across web/mobile and App through data-backed personalization and frictionless journey design.
• Cross-Department & CXO Collaboration
• Drove alignment across Training, AOCS, Commercial, and IFS departments for integrated campaign planning and seamless execution.
• Worked closely with Senior VPs, VPs, and Commercial Heads to ensure stakeholder buy-in and delivery of consistent brand experiences—on ground, in air, and across digital.• Managed end to end responses/content for our Chatbot and WhatsApp communication to make it
• more customer centric

Jan 2016 – Aug 2018 · 2 yrs 7 mos · Gurgaon, India

• Lead an entire team for North region and was respinsible for digital P&L and during this time launched various new products for different brands. Successfully handled media budgets worth INR 150 CR.
• Responsible for Revenue generation for the India market from existing user base to decrease the
• churn
• Actively involved in presenting and planning of Quarterly reviews and Result to Global team as
• well as Local team
• Led a Digital Business for India worth Rs. ~105 Cr. Annually
• Led a team for 6 individuals of Search, Social, Media planning/Buying and Ad Ops background
• Responsible for making product wise strategy to increase the overall cart size in the market
• Working on Digitising the preferred stores of one of our client where customer can experience
• their products/services through AR/VR
• Big Wins:
• On Search, revenue is increased by 6% QoQ with a consistent increase in AOS (Average Order
• Size) by 8%
• On Display, Set-up the entire Dynamic Remarketing piece on Display which increase the overall
• campaign performance by 21% in terms new customer acquisition
• On Facebook, formulated an effective methodology to achieve a higher Engagement rate which is
• 31% from 7% (Previous Agency Performance)

Jan 2015 – Jan 2016 · 1 yr · Gurgaon

• Managing various digital marketing channels includes SEM (Adwords) / Display / Email Marketing / Retargeting / Mobile Marketing. This role involves to generate the leads for various real estate projects across India.
• Responsible for managing all brand communication through Digital Channels (SEM, PPC, Affiliates, Retargeting/Remarketing, Facebook) and Developing Brand Presence.
• Taking care of the Facebook advertising for brand awareness and Generating leads for the Real estate Projects.
• Handling International market (Dubai, Singapore, and UK) for real estate projects and generating leads.
• Working on various innovative projects for Company which includes selling / Booking of flats through online channels.
• Initiated the entire process of Email Marketing.
• Responsible for Monthly and weekly reporting of website traffic, leads numbers to top management.
• Currently working on Mobile App launches for Indiahomes.com.
• Responsible for company’s annual budget of 30+ Crore & handling 1 agency.
• Directly working with COO of the company for marketing activities and actively involved in design and planning of Digital marketing budgets/plans for the company.

Dec 2011 – Jan 2015 · 3 yrs 1 mo · Gurgaon

• a. Managing SEM accounts for Yatra.com & Buzzintown.com all business verticals (Hotels, Holidays, Flights, Entertainment).
• b. Responsible for marketing, budgeting and quarterly targets for Yatra.com,Buzzintown.com video, mobile and affiliate campaigns across All LOBs.
• c. Brand building and ideating supporting strategies for business objectives.
• d. Responsible for Pay Per Click (PPC) campaigns on Google, Yahoo & other Affiliates for Yatra.com.
• e. Ideating mailers for various Email marketing campaigns.
• f. Following Google Analytics with extensive experience in implementation of Google Analytics for the business use. Dashboard Report generation, Goal tracking/ Funnel Visualization and recommending for online conversion. Traffic Source and Visitor analysis to increase ROI, Custom Reporting etc.
• g. Working of various Microsites for holiday vertical business.
• h. Working closely with different teams; technology, design, analytics and business, on a regular basis, to keep updated on the developments on the website. Driving projects that conceptualize from ideas generated by numbers and taking care of them till release & further impact analysis.
• i. Handling display advertising accounts on major portals like Rediff, Yahoo and many other websites and ad networks for Yatra brand.

Sep 2010 – Nov 2011 · 1 yr 2 mos · Delhi

• Part of Google's only Jumpstart service in India in partnership with vCustomer introducing Google AdWords to B2B and B2C businesses in India.
• Developing search marketing campaigns for advertisers from various industries
• Working along with a team of 50+ sales representatives and Google AdWords Professionals,
• Individually managing a team of 10+ sales representatives.
• Managing live accounts in AdWords MCC (hundreds in number, with full ownership).
• Direct interaction with clients through phone & e-mails. Making customized campaigns for them based on their requirements and priorities.
• Monitoring the performance of multiple campaigns on a daily basis and reporting to the clients
• Recommending strategies and suggestions on improving clients’ campaign performance including optimization.
• Mentoring the sales team and updating them on various AdWords and Online Marketing Policies Refilling and upselling Clients' AdWords Accounts based on the account performance.
• Handling escalations of clients for their AdWords accounts in order to help them
• Solve any query regarding their accounts through calls / emails.

Nov 2009 – Sep 2010 · 10 mos · Gurgaon, India

• Develop and maintain SEM (search engine marketing) programs via PPC (pay-per-click).
• Optimize Google, Yahoo, MSN, ASK and 7Search PPC campaigns through manual analysis and maintenance. (Develop keywords, test ad copy and landing pages, etc.)
• Coordinating with Designing Team for SEO websites and PPC landing pages.
• Suggesting changes in Content and Design with flair of marketing so as to modify customer behavior to improve conversions.
• Build reports that combine marketing, sales and analytics data to form a complete picture of each marketing campaign and identify areas for improvement and build a positive ROI.
• Creating reports detailing impressions, clicks, click through rates, conversion rates and return on investment.
• Working with software department to help them in building tools for Marketing Team.

Mar 2008 – Jun 2009 · 1 yr 3 mos · Noida Area, India

• Co-coordinating the content and timely release of all email marketing campaigns, providing analysis on click through rates and lead conversions.
• Successfully managed B2C and B2B Web Company's consumer facing email marketing strategy, campaigns, and list growth.
• Creating Viral and Guerrilla campaigns for our Clients and for in-house promotions.
• Monitor Client's/In-house Website's performances and create actionable online statistic reports.
• Knowledge of the database segmentation process in relation to successful email campaigns.
• Good understanding of email privacy and CAN-SPAM compliance, and the ability to interface with the content development professional to make sure email messages are relevant to the recipient.
• Implement emailing campaigns: create and update messages in HTML format and launch campaigns, report on results
• Co-ordinating online advertising campaigns including content, design and measurement reporting.
• Accountable for each phase of the online marketing & sponsorship approach to make leads from the website traffic.
• Identifying suitable new Hijacking/Unique/Unusual/Shocking stories and providing relevant suggested content for submission as well as run successful email campaigns along with online channels.
• Managing feedback loop forms with different email service providing (ESP), including MSN, AOL, and Yahoo.
• Optimize Google, Yahoo, MSN, ASK and 7Search PPC campaigns through manual analysis and maintenance. (Develop keywords, test ad copy and landing pages, etc.)
• Coordinating with Designing Team for SEO websites and PPC landing pages.
• Suggesting changes in Content and Design with flair of marketing so as to modify customer behavior to improve conversions.
• Build reports that combine marketing, sales and analytics data to form a complete picture of each marketing campaign and identify areas for improvement and build a positive ROI.