Jan 2025 – Jun 2025 · 5 mos

Dec 2023 – Present · 2 yrs 5 mos · Remote · Remote

• At CX Data, we believe Customer Lifetime Value (CLV) is the ultimate north star metric for sustainable D2C growth.
• Using my expertise, I help brands turn customer insights into action, optimising conversion, retention, and lifetime value to scale eCommerce profitably.
• 🚀 How I Drive Growth
• I partner with D2C leaders to build efficient, insight-driven strategies that transform into high-impact activations, driving measurable growth.
• 🔹 My Growth Framework: From Data to Insights, Insights to Strategies, and Strategies to Activations.
• 📊 Step 1: Data to Insight
• I bring customer insights to your fingertips, delivered on a silver plate.
• At CX Data, we’ve developed an AI-powered insights platform that transforms raw data into a clear, actionable growth story.
• 📈 Step 2: Insight to Strategy
• I pinpoint your biggest growth opportunities and translate insights into data-backed strategies.
• With years of experience in growth marketing & CRM, I uncover high-impact actions that drive real brand growth.
• 🤝 Step 3: Strategy to Activation
• I build an activation roadmap with a concrete, execution-ready plan and work alongside your teams to bring it to life.
• As an expert in eCommerce & CRM, I act as your strategic partner, guiding execution to ensure tangible business impact.
• ✨ My Added Value?
• I lead with empathy & strategic clarity, empowering leaders to make data-led decisions and achieve real, measurable results.
• Let’s Build Your Growth Roadmap Together 🚀
• 📩 DM me or visit CX Data to see how we can optimise your conversion, retention & profitability.

Oct 2023 – Feb 2025 · 1 yr 4 mos · Remote · Remote

• Rave Savvy was a D2C fashion brand designed to bring together techno music lovers through a shared sense of style and community. We curated a mix of streetwear essentials and iconic branded T-shirts, each piece crafted to embody the raver mindset.
• As Co-Founder, I led all marketing and brand strategy efforts, ensuring the brand’s growth and visibility in a competitive digital landscape.
• 🚀 My Role & Key Contributions
• 🔹 Built the brand from scratch – Defined the brand identity, digital marketing strategy, and GTM plan to establish market presence.
• 🔹 Created a strong community – Developed SEO-driven content & social media campaigns to boost engagement and foster brand loyalty.
• 🔹 Optimised for growth – Leveraged analytics & customer insights to enhance the digital experience and drive eCommerce sales.
• 💡 A Founding Journey in D2C:
• Rave Savvy was launched at the end of 2023, co-founded alongside the Founder, who led product and merchandising strategies. This experience gave me first-hand exposure to the full lifecycle of a fashion startup, from concept to execution, an invaluable perspective I bring to my work in D2C growth and digital strategy today.

Sep 2022 – Nov 2023 · 1 yr 2 mos · Berlin, Germany · Hybrid

• At HelloFresh, I played a pivotal role in driving customer engagement, conversion optimisation, and global CRM strategies, blending data-driven insights with commercial execution to scale business impact.
• 🚀 My Role & Key Contributions
• 🌟 Building & Transforming Processes – Established CRM and product task management workflows from scratch, ensuring seamless execution and alignment with business objectives.
• 📊 Market & Performance Analysis – Delivered in-depth market performance insights that helped leadership identify key growth opportunities and bridge business gaps.
• 💡 Customer-Centric Strategy – Developed and tested new engagement strategies, elevating key metrics and fostering a culture of data-driven decision-making.
• 📈 Conversion Optimisation – Led CRM flow testing, product optimisation, and discount structure enhancements—driving significant uplifts in sessions and conversions.
• 🌐 Global Strategy Execution – Created scalable business cases and insights from international markets, collaborating across Product, Analytics, and CRM teams to roll out high-impact strategies globally.
• 🔑 Key Achievements
• ✅ Led global CRM campaigns, increasing customer session rates by 10%.
• ✅ Improved referral lead-to-prospect session rates by 24% YoY.
• ✅ Boosted ROI and profitability by 15% through high-impact project prioritisation (ICE methodology).
• 💡 My experience at HelloFresh strengthened my expertise in commercial growth strategy, CRM innovation, and scalable digital activations, core pillars I apply today to help D2C brands accelerate their growth.
• Let’s Talk Growth 🚀
• 📩 DM me if you’re looking for data-driven customer strategies that optimise retention, conversion & profitability.

Jun 2021 – Aug 2022 · 1 yr 2 mos · Madrid, Community of Madrid, Spain

• At Beam Suntory, I played a key role in shaping eCommerce marketing strategies across EMEA and South America, driving innovation, digital activations, and insight-led growth for a portfolio of premium beverage brands.
• 🚀 My Role & Key Contributions
• 🌟 Innovation Leadership – Developed an international eCommerce New Product Development (NPD) strategy, driving digital-first product launches and category expansion.
• 🚀 eCommerce Activation – Piloted new marketing initiatives to boost eCommerce sales, aligning with evolving consumer behavior and market dynamics.
• 📈 Insight-Driven Growth – Leveraged data and insights to shape sales and marketing strategies, optimising content, paid media, and digital touchpoints to increase conversions.
• 🤝 Building Digital Excellence – Played a foundational role in the Center of Digital Excellence, defining ways of working, process frameworks, and team collaboration to drive operational efficiency.
• 🔑 Key Achievements
• ✅ Led the creation of an international eCommerce NPD strategy, positioning Beam Suntory for growth in the digital space.
• ✅ Optimised eCommerce activation strategies, improving brand visibility and consumer engagement.
• ✅ Helped establish the Center of Digital Excellence, enhancing global digital marketing operations.
• 💡 This experience strengthened my expertise in eCommerce innovation, data-driven marketing, and building scalable digital frameworks key pillars I bring to driving D2C growth today.
• Let’s Talk Growth 🚀
• 📩 DM me if you’re looking to scale your eCommerce brand with data-driven strategies & digital excellence.

Jan 2021 – May 2021 · 4 mos

• At Reckitt, I led the UK and Spain online trading marketing plans for our D2C stores across all Health and Nutrition brands, ensuring data-driven marketing strategies that enhanced customer engagement and sales performance.
• 🚀 My Role & Key Contributions
• 📊 Strategic Marketing Campaigns – Designed and executed integrated marketing campaigns across all eCommerce channels, ensuring brand consistency and maximum reach.
• 🎯 Audience Targeting & Personalisation – Developed highly tailored audience segments and messaging strategies, improving customer engagement and conversion rates.
• 🚀 Data-Driven Growth – Delivered actionable insights by analysing channel performance, customer behaviour, and market trends to optimise digital strategy.
• 🔑 Key Achievements
• ✅ Optimised audience targeting & messaging, increasing engagement & conversion rates.
• ✅ Enhanced digital campaign performance through deep data analysis & strategic insights.
• ✅ Aligned D2C strategies with promotional activities, strengthening Reckitt’s online presence.
• 💡 This role deepened my expertise in audience segmentation, data-led digital strategies, and performance-driven marketing—skills I now apply to help brands scale effectively.
• Let’s Talk Growth 🚀
• 📩 DM me if you want to leverage data-driven insights to optimise your eCommerce & digital marketing strategies.

Nov 2019 – Jan 2021 · 1 yr 2 mos

• As CRM Lead at Reckitt, I spearheaded CRM strategy and execution across all EU D2C websites in the health and nutrition sector, driving customer acquisition, retention, and revenue growth through data-driven marketing.
• 🚀 My Role & Key Contributions
• 📈 Subscriber Growth & Customer Expansion – Led organic & paid CRM acquisition efforts, increasing the subscriber base by 20% YoY, enhancing reach and engagement.
• 💰 Email Marketing & Revenue Growth – Owned the email marketing channel end-to-end, driving a 300% increase in email revenue through strategic campaign execution, advanced segmentation, and performance tracking.
• 🌐 Customer-Centric & Automation Strategy – Designed personalised, data-driven customer journeys and built a scalable automation framework, maximising engagement, retention, and customer lifetime value (CLV).
• 🔑 Key Achievements
• ✅ Scaled subscriber base by 20% YoY through targeted acquisition efforts.
• ✅ Achieved a 300% YoY increase in email marketing revenue, reinforcing CRM as a primary growth channel.
• ✅ Built a customer-first, automation-led approach, increasing engagement and long-term retention.
• 💡 This experience strengthened my expertise in retention marketing, customer lifecycle automation, and data-driven CRM strategies—skills I now apply to help brands scale profitably.
• Let’s Talk Growth 🚀
• 📩 DM me if you’re looking to scale your CRM & retention strategy for higher revenue and engagement.

Nov 2018 – Oct 2019 · 11 mos · London, United Kingdom

• At Dermalogica, I led digital activations for both B2C and B2B eCommerce platforms across the UK & Ireland, focusing on sales growth, customer engagement, and website optimisation.
• 🚀 My Role & Key Contributions
• 📈 E-commerce Growth – Analysed digital channel performance, implementing data-driven strategies to increase online sales.
• 🎯 Customer Engagement & Retention – Executed targeted ad hoc promotions through database segmentation, driving repeat purchases and loyalty.
• 🛠️ CX Optimisation & A/B Testing – Led A/B testing initiatives to introduce new functionalities and improve user experience (CX) and customer satisfaction.
• 🔍 SEO & Website Visibility – Managed SEO strategy, leading agency collaborations to enhance search engine rankings and organic traffic.
• 🚀 Website Activations & Content Management – Handled site activations, including HTML updates, banners, content refreshes, and promotional setups, ensuring an engaging and dynamic digital presence.
• 🔑 Key Achievements
• ✅ Increased eCommerce sales through strategic data-led digital marketing initiatives.
• ✅ Improved customer engagement & retention via segmentation-driven promotions.
• ✅ Enhanced CX & conversion rates through A/B testing and feature optimisation.
• ✅ Strengthened SEO performance, improving organic visibility & traffic growth.
• 💡 This role sharpened my expertise in eCommerce strategy, customer experience, and digital activation—foundational skills I now apply to help brands scale profitably.
• Let’s Talk Growth 🚀
• 📩 DM me if you’re looking to optimise your eCommerce strategy for increased sales and customer retention.

Apr 2018 – Oct 2018 · 6 mos · London, United Kingdom

• At Cartier, I played a key role in enhancing the UK eCommerce presence by driving data-driven strategies, customer-centric projects, and omni-channel innovation, ensuring a seamless luxury digital experience.
• 🚀 My Role & Key Contributions
• 📊 Data-Driven Decision Making – Designed a custom KPI dashboard to track digital marketing performance & online sales, enabling smarter, insight-led decisions.
• 🛒 Customer-Centric Experience – Led projects to optimise the online customer journey, enhancing UX and personalisation for luxury shoppers.
• 🌐 Omni-Channel Innovation – Conducted CRM studies to align online and offline services, building a seamless omni-channel luxury strategy.
• 🔍 Product & Merchandising Analysis – Analysed collections & products, leveraging insights to optimise online merchandising strategies and boost sales.
• 🤝 E-Partnership Activation – Managed e-partnership collaborations, strengthening brand presence and refining the luxury shopping experience.
• 🔑 Key Achievements
• ✅ Created a custom dashboard to track KPIs & sales performance, improving data-driven marketing.
• ✅ Enhanced personalisation & customer engagement through UX-focused projects.
• ✅ Contributed to a seamless omni-channel strategy, merging digital & in-store luxury experiences.
• ✅ Strengthened e-partnership activations, expanding brand visibility and engagement.
• 💡 This experience deepened my expertise in digital marketing, CRM, and customer journey optimisation key skills I now apply to help brands scale profitably.
• Let’s Talk Growth 🚀
• 📩 DM me if you're looking to optimise your luxury eCommerce strategy for deeper customer engagement and higher sales.

Aug 2017 – Dec 2017 · 4 mos

• As a key member of the global team, I played a central role in fostering synergy between sales teams and Key Account Managers (KAMs) worldwide, ensuring aligned market strategies and sustainable growth.
• 🚀 My Role & Key Contributions
• 📈 Sales Performance Monitoring – Tracked market performance trends, shared best practices, and provided insights to enhance global sales effectiveness.
• 🌐 Global Team Coordination – Led initiatives to align sales teams and KAMs across multiple markets, ensuring cohesive go-to-market strategies.
• 🌟 Event & Workshop Management – Planned and executed global workshops, corporate events, and training sessions, fostering cross-functional collaboration and knowledge-sharing.
• 🔑 Key Achievements
• ✅ Enhanced global sales strategy execution through structured market performance tracking.
• ✅ Strengthened cross-market collaboration by coordinating KAMs & sales teams worldwide.
• ✅ Successfully led corporate events & training programs, improving team alignment and strategic execution.
• 💡 This role honed my expertise in global sales coordination, strategic alignment, and cross-functional collaboration—skills I now apply to help businesses scale effectively.
• Let’s Talk Growth 🚀
• 📩 DM me if you’re looking for strategic insights and coordination expertise to optimise global sales performance.

Jan 2017 – Sep 2017 · 8 mos

• During my internship at Swarovski, I contributed to the brand’s growth by conducting strategic sales analysis, market research, and competitive intelligence to support B2B gifting innovation and revenue expansion.
• 🚀 My Role & Key Contributions
• 🔍 Strategic Sales & KPI Analysis – Conducted global sales performance reviews, providing data-driven insights to inform strategic decision-making.
• 🔬 Market Insights & Trend Research – Researched industry trends to identify growth opportunities in the B2B gifting market.
• 🕵️ Competitive Intelligence – Delivered in-depth market research & competitor analysis, strengthening Swarovski’s competitive positioning in the B2B space.
• 📚 Sales Training & Enablement – Developed learning tools to equip sales teams with the knowledge & resources needed to successfully pitch corporate gifting initiatives.
• 🔑 Key Achievements
• ✅ Provided data-backed strategic recommendations, enhancing revenue-focused decision-making.
• ✅ Identified new business opportunities in the B2B gifting industry through market research.
• ✅ Strengthened competitive positioning by delivering actionable intelligence reports.
• ✅ Developed sales training materials, improving the effectiveness of corporate gifting pitches.
• 💡 This experience deepened my skills in strategic analysis, market research, and sales enablement—foundational expertise I now apply in driving business growth.
• Let’s Talk Growth 🚀
• 📩 DM me if you’re looking to leverage insights to enhance B2B strategy, competitive positioning, and sales performance.

Jun 2016 – Sep 2016 · 3 mos · Vienna, Austria

• As a Digital Marketing Trainee, I contributed to the digital transformation of banking products within the Central-Eastern Europe (CEE) region, focusing on customer insights, UX optimisation, and digital innovation.
• 🚀 My Role & Key Contributions
• 🔍 Customer Analysis & UX Optimisation – Conducted in-depth customer research, analysing needs and satisfaction metrics to provide insights that enhanced user experience (UX).
• 💡 Innovation Research – Explored emerging digital banking trends, identifying new functionalities to improve online banking products and enhance market competitiveness.
• 🔑 Key Achievements
• ✅ Provided customer insights that shaped UX improvements in digital banking products.
• ✅ Researched cutting-edge digital solutions, contributing to product innovation and market differentiation.
• ✅ Gained expertise in digital transformation, UX, and customer-centric solutions—a foundation for my future in digital marketing and business growth strategies.
• 💡 This experience strengthened my ability to combine customer insights with digital innovation—a skillset I now apply to help brands enhance digital experiences and drive growth.
• Let’s Talk Growth 🚀
• 📩 DM me if you're looking to enhance your digital strategy with customer-centric innovation.

Apr 2014 – Jun 2014 · 2 mos · Carpi (MO)

• As an Export Sales Intern, I played a key role in managing international client relationships, order processing, and logistics coordination, ensuring smooth operations within the global sales team.
• 🚀 My Role & Key Contributions
• 🤝 Client Relationship Management – Maintained strong relationships with international clients, providing exceptional after-sales support.
• 📦 Order & Returns Management – Assisted in order processing, returns authorisation, and inventory coordination to ensure seamless transactions.
• 👗 Fashion Showroom Support – Supported showroom operations during fashion events, assisting in merchandising and client interactions.
• 🚚 Shipment & Logistics Coordination – Managed export documentation and shipment tracking, ensuring on-time deliveries across global markets.
• 🔑 Key Achievements
• ✅ Strengthened international client relations through responsive support and order management.
• ✅ Assisted in fashion showroom operations, gaining insight into merchandising and sales strategy.
• ✅ Developed expertise in logistics and after-sales service, improving operational efficiency.
• 💡 This experience provided a strong foundation in global sales, client management, and logistics—skills I now apply in driving business growth and customer experience strategies.