Giridhara Raam M

Co-Founder

Mississauga, Ontario, Canada10 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Generated record-breaking MQLs and revenue.
  • Strong foundation in SEO and digital marketing.
  • Launched multiple products from the ground up.
Stackforce AI infers this person is a B2B SaaS marketing leader with expertise in product marketing and demand generation.

Contact

Skills

Core Skills

Social Media MarketingDemand GenerationProduct MarketingContent Marketing

Other Skills

ASOAffiliate MarketingB2B MarketingB2C MarketingBloggerBloggingCommunity EngagementCopywritingCreative WritingDigital MarketingE-bookEmail MarketingFacebook MarketingGo-to-Market StrategyGoogle Ads

About

Giridhara Raam is a B2B SaaS marketing leader with a decade of experience across product marketing, global sales enablement, competitive intelligence, GTM strategy and strategic content development. He drives go-to-market success across North America, EMEA, APAC, and LATAM by aligning sales, marketing, product and partner ecosystems. He has launched multiple products from the ground up, leading initiatives such as market research, positioning, messaging, sales enablement, and demand generation. His portfolio includes ROI calculators, business value matrices, battle cards, discovery guides, industry sales plays and global training bootcamps. With a strong foundation in SEO and digital marketing, his content has ranked at the top of search results for over a decade. His work spans whitepapers, blogs, eBooks, landing pages, press releases, infographics, and interactive PDFs—designed to drive qualified traffic, leads and sales engagement. Giridhara partners closely with product development, tech support, regional sales managers, and global channel teams to strengthen execution. He also works across Power BI, Salesforce and internal systems to deliver data-driven insights, enablement dashboards and aligned programs. A structured thinker and strategic collaborator, he transforms complex technical capabilities into market-ready value propositions—bridging teams and accelerating results across the funnel.

Experience

10 yrs 6 mos
Total Experience
1 yr 9 mos
Average Tenure
5 yrs 1 mo
Current Experience

Kaseya

Social Media and Community Manager

May 2021Present · 5 yrs 1 mo · Greater Toronto Area, Canada · Remote

  • Generated record breaking MQLs and revenue in Kaseya's history. (7 years of social media marketing and community management experience in overall)
  • Achieved 123% and 134% of MQL goals in Q3 and Q4 of 2021 from Community.
  • Achieved 91% of MQL goals in Q1 and Q3 of 2022 from Community and Social.
  • Achieved 83% of MQL goals in Q2 and Q4 of 2022 from Community.
  • Generated 125K and 105K in revenue for 2021 and 2022 from just 14K budget allotted.
  • Created highest conversion rate of 25% approx from the community, leading all the channels of marketing.
  • Had highest ASP (Average Selling Price) among all channels for every quarter.
  • With just 4K budget given to me every quarter, the ROI was minimum 35K from communities.
  • Generated valid MQLs from external communities.
  • Managed social media profiles by designing banners, videos, creating content and scheduling of the posts every week.
  • Created content for product marketing collaterals including blogs, press releases, PR articles, etc.
  • First in-house to create, direct and promote a IT Podcast show.
  • Contacted and established influencers for the product promotions.
  • Analyzing the market and delivered marketing materials for sales-enablement.
  • Establishing SOV and analyzing the same for improvements.
  • Black belt in competitor analysis, growth, new features, expansion, product positioning and market penetration.
Social Media MarketingLead GenerationProject ManagementDemand GenerationCopywritingMarketing Campaign Management+2

Manageengine cyber town

Admin and Author

Aug 2020Apr 2021 · 8 mos

  • I developed and managed a cybersecurity awareness blog site to drive lead generation and increase traffic. By producing high-quality, informative content, I successfully attracted a targeted audience, boosted engagement, and expanded our reach. This initiative not only educated readers on cybersecurity best practices but also positioned us as a trusted authority in the field. Through strategic SEO, social media promotion, and consistent posting, the blog saw significant growth in both readership and lead conversion, proving to be an essential component of our marketing strategy.
CopywritingSearch Engine Optimization (SEO)Demand GenerationProduct MarketingContent Marketing

Let's talk football

Founder and Host

Jun 2020Dec 2020 · 6 mos

  • A podcast that is dedicated to football fans all over the world, with topics addressing to soccer legends, their stories, achievements, football matches, club heritages, matches, seasons, tournaments, current affairs, market trends, transfer news, club rankings, young talents, hall of fame and more. Subscribe to this podcast and keep yourselves hitched to the soccer universe.

Red hat

Contributing Writer

Jan 2020Jun 2020 · 5 mos

Copywriting

The hacker news

Contributing Writer

Jun 2019Feb 2020 · 8 mos · India

Copywriting

Tron weekly journal

Contributing Writer

Jun 2019Dec 2019 · 6 mos

Copywriting

Cyber defense magazine

Contributing Author

Apr 2019Jun 2020 · 1 yr 2 mos · India

Copywriting

Gbhackers on cyber security

Contributing Author

Mar 2019Jan 2020 · 10 mos

Copywriting

Helpnetsecurity

Contributing Author

Nov 2017Dec 2019 · 2 yrs 1 mo · Croatia

Copywriting

Dzone, inc.

DZone's Most Valuable Blogger

May 2017Jun 2020 · 3 yrs 1 mo · United States

  • Most Valuable Blogger (MVB) at Dzone publications.
Copywriting

Cso online

Contributing Author

Jan 2017Aug 2019 · 2 yrs 7 mos

Copywriting

Manageengine

Product Marketing Manager

Mar 2016May 2021 · 5 yrs 2 mos · Chennai Area, India · On-site

  • Evangelized multiple products related to endpoint management and security, bringing in new leads, driving them through the marketing funnel and delivering them to the sales team.
  • Spoke at seminars, tradeshows, and webinars for product and brand promotions.
  • Performed competitor analysis for determining product positioning and pricing.
  • Created marketing strategies, their implementation and analyzed the ROI.
  • Generated marketing qualified leads, nurtured them and enabled them for sales.
  • Looked out for happening cyber threats and formulating marketing campaigns to leverage the security demand that has been established in the market.
  • Social media marketing, both paid and organic.
  • Created help documents, blogs, e-books, whitepapers, landing pages, webpages, presentations, UI text, case studies, games, comic and more for a IT management product.
  • Presented webinars and seminars on the IT device management topics for stakeholders, customers, and prospects.
  • Performed market and competitor analysis for product positioning, market penetration and brand management.
  • Generated leads from third party channels, influencer marketing and community engagement.
  • Orchestrated several seasonal and quarterly marketing campaigns for lead generation, brand awareness and lead nurturing.
  • Participated in product seminars and tradeshows to promote product capabilities and generate sales-qualified leads.
Lead GenerationGoogle AdsProject ManagementContent MarketingBloggingDemand Generation+11

Grupo antolin

Summer Intern

Jun 2015Jul 2015 · 1 mo · Chennai

  • Process Study on the Production and Quality.
Copywriting

Lakshmi machine works ltd

Erection and service engineer at LMW

Jun 2013Sep 2013 · 3 mos · Coimbatore Area, India

  • Planning to do Masters ! If am not getting a desired University, I would be going for employment.

Appco group india

Business Executive

May 2013Jun 2013 · 1 mo · Coimbatore Area, India

  • Sales and Marketing

Aqufil machines

Trainee

Jun 2012Jun 2012 · 0 mo

  • In plant training

Aqua designs india pvt ltd

Trainee

Dec 2010Dec 2010 · 0 mo

  • In plant training

Education

Anna University Chennai

Master of Business Administration (M.B.A) at SSN School of Management — Marketing & Operations

Kalasalingam University

Bachelor of Technology (B.Tech.) — Mechanical Engineering

Harvard University

Exercising Leadership: Foundational Principles

University of Auckland

Logical and Critical Thinking

University of Cambridge

Grade C certification — BEC

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