Apr 2023 – May 2025 · 2 yrs 1 mo · Bellevue, Washington, United States

• Promoted to Directory and expanded job scope from Ads Privacy to all Monetization products. Leading Privacy and Compliance initiatives for Monetization orgs key products such as Ads, Business Messaging, FinTech, Shops, and Business Experiences. Launched several privacy and compliance initiatives within externally promised strict regulatory timelines, while protecting Meta’s revenue WW. Stepped up to drive key initiatives within the Advertiser Friction workstream to increase Sales and Advertiser satisfaction.
• Launched innovative compliance solutions such as Ads Fairness, Youth Ads, Subscription for Ads, Less Personalized Ads, Input/Output Closure, Ads Aggregates Program, within enforcement deadlines that drove compliance against GDPR, ePD, DMA, DSA, USO, and other country specific regulations around first party and third-party data use, thus protecting Meta’s revenue
• Built revenue driving initiatives such as HEC+, Consent Growth, and Ad Breaks, contributing $XB in revenue
• Partnered with Meta’s Central privacy team, and prioritized and drove 100+ compliance goals each half, with strict externally visible regulatory timeline, across Monetization organizations (6000+ Engineers)
• Built and owned the Privacy Initiative Roadmap each half, defining privacy goals partnering with other Product/Program Managers and Engineers across all areas in Monetization
• Stepped up to create new workstream within Advertiser Friction program to increase Advertiser confidence on Meta platforms and protected Advertiser spend on the platform

Jun 2021 – Apr 2023 · 1 yr 10 mos · Bellevue, Washington, United States

• Responsible for end to end Privacy and Compliance initiatives for Meta Ads.
• Built a high performing team from 4 to 24 members. Worked with the Meta Central Privacy team to launch a new Privacy Product Group (PPG) for Ads.
• Prioritized and executed over 100+ privacy goals each half that helped keep Meta Ads compliance, saving billions of dollars in revenue

Jan 2018 – Jan 2021 · 3 yrs

• Product owner for Amazon Associates platform that drives traffic contributing $XXB in Amazon revenue. Built a multifaceted team of 120+ members including Engineering, Technical Product/Program Management, and Operations across the US and India. Responsible for setting technical directions for all Associates and mitigating business risk at scale using technology, contributing several billion in revenue to Amazon.
• Launched Associates service in 10 new countries. Worked with senior leaders across the company to align priorities and created a playbook for replicating the process effectively, reducing time to launch from 23 weeks to 5 weeks.
• Launched Machine Learning based decision systems to scale business risk mitigation and increased the ability to automatically identify fraud transactions reducing fraud transactions by 60%
• Created new opportunity for Associates platform with a potential of hundreds of million in incremental revenue and secured approval for the plan from Vice Presidents across two organizations

Jan 2015 – Jan 2018 · 3 yrs

• Led a team of Engineers, Business Analyst, Research Scientist and Product Managers for launching services to scale Seller performance on Amazon. Responsible for the Amazon Marketplace business growth including the launch into new regions. Spearheaded initiatives that contributed several million in sales and grew revenue of the overall portfolio by 80%. Identified opportunities to help Sellers grow their revenue on Amazon and enacted quick actions to drive impact. Launched new statistical data model to predict business growth and provided clear strategic direction for achieving results.
• Build the Data Science and Business Analyst organization and brought focus on Machine Learning based decision making on solving problems related to growing Sellers, resulting in higher Seller satisfaction and faster growth for Amazon
• Championed the idea of an automated system to discover Sellers and Products. Reduced time to identify high-potential Sellers by 60% and increased average revenue per new Seller launched by 230%. This system became the standard for Seller growth initiatives
• Owned the Seller growth metrics, drove weekly business reviews with VP of Seller Services to highlight areas of opportunities, and influenced Sale org investments in each region

Jan 2014 – Jan 2015 · 1 yr

• Managed the experience of Brand Owners on Amazon and launched initiatives to protect Brand value. Increased revenue from new brand owners launches by 120%. Launched initiatives to improve customer experience through cleaner Amazon catalog. Successfully partnered across Amazon WW teams to coordinate product launches. Built a high functional team that launched 10 product features/improvements that increase customer satisfaction and increased the overall selection being offered on Amazon.
• Built roadmap for improving brand owner experience on Amazon through data analysis and via direct customer visits
• Created the 3-year vision for a set of services to be offered to the brand owners to manage their brand on Amazon. Took it through multiple senior leadership reviews for approval
• Built a high performing team that launched several product features/improvements that increased customer satisfaction and increased the overall Selection offered on Amazon

Jan 2012 – Jan 2014 · 2 yrs · Greater Seattle Area

• Hired to lead Marchex Call Quality initiative and quickly built a two person engineering team to a team of 12 engineers by identifying business opportunities and risk in the call advertising space using massive data analysis. Created a new team focused on building Call Services platform to quickly respond to business challenges and reduce internal costs. Created a strong roadmap that differentiated Marchex as an innovator in the call advertising space.
• Built a successful product named Call DNA, which differentiated Marchex as a leader in the Call Analytics space
• Envisioned, designed, and developed a pilot program for Call Rescue. Built it into a differentiated offering for the company, managing both engineering and business needs
• Instilled an experimentation driven development culture in the engineering team that resulted in launching new innovations every quarter

Jan 2011 – Jan 2012 · 1 yr · Bellevue, WA

• Spearheading the development of one of the core pillars of the organization which is to “Inform” the community on leadership opportunities. Responsibilities include owning the overall plan for creating structure around the program, finding the best fit with the organization and evangelizing the program with business and political leaders in the area.

Jan 2010 – Jan 2012 · 2 yrs

• Led a team of Product Managers, created plans for future releases, bridge business and engineering team priorities, provide detailed requirements documents, and communicate to executive management.
• Led product efforts across development teams in Silicon Valley, Bangalore-India and Bellevue.
• Directly responsible for monitoring and reporting on key performance indexes including revenue, also for addressing live site issue and advertiser dissatisfaction reports.
• Coordinated business and engineering teams in Microsoft and Yahoo! to mainstream Rich Ads. Solved business and engineering problems and prioritized advertiser onboarding and drove to completion a time critical project.
• Mainstreamed various selection features that increased revenue per thousand searches by 2.5%.

Jan 2006 – Jan 2010 · 4 yrs

• Managed team of 15 developers and testers and drove development of Windows Identity Framework in a demanding timeline.
• Managed Windows Identity Foundation version 1.0 from start through ship. Shipped runtime in 24 languages, SDK in 9 languages and enterprise tool for SharePoint in 24 languages.
• Engaged directly with various Government organizations and won key Government customers for Microsoft. Created multi-year roadmap for the evolution of identity framework for corporate and cloud customers.

Jan 2000 – Jan 2006 · 6 yrs

• Designed and developed several features in Windows Networking, Web services and device communication protocols. Responsible for overall design, coding and quality of the features owned and to help customers and partners adopt Microsoft technology.
• Designed and developed the security processing layer for Web Services. This feature is one of the core and consistently most stable feature of the product.
• Engaged with customer in several Professional Developers Conference and TechReady technical conferences. Created forward looking features in the product based on customer feedback.
• Championed and led interoperability testing with IBM, Sun, Oracle and BEA. This helped Microsoft to standardize on web services, faster

Jan 1998 – Jan 2000 · 2 yrs

• Build data mining models to analyze search data and customer purchase patterns. Submitted thesis on a methodology to store large data mining models using a simple markup language.