Guneet Kaur

Digital Marketing Specialist

Canada5 yrs 6 mos experience

Key Highlights

Proven track record in driving marketing strategies.
Expertise in data-driven content strategies.
Strong background in social media management.

Stackforce AI infers this person is a Marketing Professional with expertise in Digital Marketing and Social Media Strategies.

Contact

guneetkaur900@gmail.com LinkedIn

Skills

Core Skills

Social Media StrategyData AnalysisContent StrategyPerformance AnalyticsMarketing CampaignsLead GenerationSeo StrategySocial Media Management

Other Skills

Acquisition CampaignsAdvertisingAnalytical SkillsAttention to DetailAudience EngagementB2B MarketingBloggingBrand GuidelinesBrand ManagementBrand StrategyBrandingBusiness CommunicationsCRM SoftwareCalendarsCampaign Strategies

About

As a dynamic marketing professional, I specialize in driving impactful traction strategies and crafting marketing plans that are KPI-focused. My expertise spans delivering marketing & communication collaterals, engaging blogs, and social media strategies; all meticulously designed to align with business objectives and enhance brand presence. By leveraging performance and engagement analytics, I tailor content strategies that deliver results—boost website rankings, and generate sales leads. Currently, I’m honing my skills as a Marketing Officer with Camosun College's Career Lab team, where I apply my MBA in Business Administration and Marketing learnings. My go-getter attitude and commitment to continuous growth drive me to seek out challenges that push the boundaries of what’s possible. I’m eager to contribute to innovative projects within forward-thinking organizations, where I can make a meaningful impact and continue to evolve as a marketing leader. Let's have a chat! guneetkaur900@Gmail.com

Experience

5 yrs 6 mos

Total Experience

1 yr 6 mos

Average Tenure

Current Experience

Camosun college co-operative education & career services

Marketing Officer

Oct 2024 – Mar 2025 · 5 mos · Victoria, British Columbia, Canada · On-site

Vancouver island university

Social Media Strategist

May 2024 – Sep 2024 · 4 mos · Nanaimo, British Columbia, Canada · On-site

Evaluated media landscape & target audience demographics to develop audience segments and customer personas. Tracked performance & audience engagement across digital media channels such as Instagram, Facebook & TikTok.
Developed engagement & growth strategies by analyzing data & planning end-to-end promotion activities. Delivered weekly performance reports with insights & recommendations.
Curated brand guidelines for internal & external stakeholders to foster a positive online community & increase recruitment.

Social Media StrategyAudience EngagementPerformance TrackingData AnalysisBrand Guidelines

Grydle and sync pvt ltd

Marketing Specialist

Jul 2020 – Aug 2022 · 2 yrs 1 mo · Delhi, India · On-site

Planned competitive and targeted marketing campaigns to gain traction and generate quality leads. Achieved a 25% increase in B2B convertible leads.
Involved in Planning social media calendars and promotion strategies to meet sales objectives. Managed Paid ads and recorded 9% return on ad spend through Facebook.
Executed PPC strategies- Google Ad Campaigns and Meta campaigns to increase leads- recorded a boost of 25% in B2B inquiries.

Marketing CampaignsLead GenerationPPC StrategiesSocial Media Management

Gravitas ai

Marketing Content Consultant

Dec 2019 – May 2024 · 4 yrs 5 mos · London, England, United Kingdom

Managed development of sales & marketing collaterals to streamline product promotion & branding- Successfully improved website ranking & traction by 30%.
Spearheaded meetings for social media calendars and product growth plans. Actively Involved in analyzing performance and engagement analytics to design content strategies aligned with KPIs to enhance brand building.

Sales CollateralsWebsite Ranking ImprovementPerformance AnalyticsContent Strategy

Quantum it innovation

Digital Marketing Associate

Jan 2019 – May 2019 · 4 mos · New Delhi Area, India · On-site

Planned & executed a complete SEO strategy for three clients. Oversaw social media, keyword rankings, and SEO content production for B2B accounts. Successfully increased page rankings by 98%, resulting in keyword ranking #1.
Independently handled competitor research, blogs, and guest posts to manage the SEO score. Monitored and executed off-page SEO strategies to improve performance.

SEO StrategySocial Media ManagementKeyword ResearchCompetitor Research