Gunjan Tiwari

Digital Marketing Specialist

Mumbai, Maharashtra, India3 yrs 7 mos experience

Key Highlights

Led initiatives acquiring 120+ live projects.
Executed A/B tests increasing user engagement significantly.
Achieved 40% lead conversion rate in sales.

Stackforce AI infers this person is a Digital Marketing and Data Analytics professional with a focus on MarTech.

Contact

gunjantiwari960@gmail.com LinkedIn

Skills

Core Skills

Digital Marketing

Other Skills

AlgorithmsBlockchainBootstrapC (Programming Language)C++Cascading Style Sheets (CSS)CleverTapCommunicationDatabase Management System (DBMS)Deep LearningDigital Marketing AnalyticsEthereumGitGithubHTML5

Experience

3 yrs 7 mos

Total Experience

1 yr 9 mos

Average Tenure

2 yrs

Current Experience

Icici lombard

2 roles

Senior Manager - Digital Marketing

Jun 2024 – Present · 2 yrs · On-site

CleverTapDigital Marketing

Summer Intern

Apr 2023 – Jun 2023 · 2 mos · Mumbai, Maharashtra, India · On-site

Successfully executed 2 A/B Tests with a sample size of 20,000 users of IL TakeCare App targeting female users of age group 15-45 years by launching hyper-personalized campaigns resulting in increase of user engagement from 1.14% to 2.73%
Created and implemented end-to-end marketing campaigns, leveraging data analytics to deliver hyper-personalized contextually relevant nudges to the active mobile app users, yielding 70-80% surge in Click Through Rate (CTR) within the app

CleverTapDigital Marketing AnalyticsDigital Marketing

Indian institute of management kashipur

2 roles

Senior Executive Member - Industry Interaction Committee (Formerly Corporate Relations Committee)

Promoted

Apr 2023 – Mar 2024 · 11 mos

Demonstrated leadership in acquiring 120+ live projects, organizing 25+ corporate talk series, and 4 conclaves to expand student’s domain prowess and introduced initiatives to magnify industry engagement and benefit students with mentorship

Junior Executive Member - Corporate Relations Committee

Aug 2022 – Apr 2023 · 8 mos

Unsweetened beauty

Data Analyst

Feb 2023 – Apr 2023 · 2 mos

Nimetler technologies private limited

Business Development Intern

Jan 2023 – Feb 2023 · 1 mo

Conducted research and analysis on small to mid-sized companies (10-20 employees) of a targeted country operating in IT, BFSI, Manufacturing, and Retail sectors and assessing these potential markets for automation products sold by the company
Successfully converted 1 startup, achieving a conversion of 25%, into a client for the automation product offered by the company through persuasive product pitching and skillful negotiation on pricing terms establishing a mutually beneficial

Cur8

Management Trainee

Sep 2022 – Dec 2022 · 3 mos

Achieved 40% lead conversion rate by successfully converting 4 out of 10 targeted leads to sell the products offered by the company, while also establishing contact with over 50 potential customers throughout the tenure of the live project
Conducted extensive research on trending business topics on social media and streaming platforms and effectively utilized SEO strategies to drive impactful content marketing campaigns which helped in setting up the company’s online presence