Feb 2025 – Present · 1 yr 3 mos

• Define and drive the company’s global marketing strategy
• Lead full-funnel marketing initiatives to accelerate pipeline generation, revenue growth, and customer lifetime value
• Expand the company’s go-to-market strategy into retail, developing in-store branding, shopper marketing activations
• Own product marketing strategy—positioning, messaging, launch plans, and enablement—for new and existing solutions across customer segments and verticals
• Manage agency partnerships
• Press Release - https://bit.ly/3Hswdyk , https://canvasrebel.com/meet-harleen-singh/

Jan 2024 – Present · 2 yrs 4 mos · San Francisco Bay Area

Dec 2022 – Jul 2024 · 1 yr 7 mos

• Designed and executed high-impact marketing strategies that drove brand growth, captured significant market share, and delivered measurable revenue increases.
• Led a comprehensive rebranding initiative, including developing a new company name, designing a modern logo, and creating engaging website content. Collaborated on wireframes to ensure a seamless user experience and alignment with brand identity.
• Created and refined brand positioning, messaging, and visual identity, ensuring all marketing materials and campaigns aligned with the company's mission, resonated with target audiences, and strengthened brand equity.
• Hands-on in planning and executing multi-channel marketing campaigns, leveraging digital platforms, social media, print, and in-person events to drive engagement and achieve campaign objectives.
• Collaborated directly with sales, product development, and customer success teams to ensure seamless integration of marketing initiatives with business goals, delivering measurable outcomes in customer acquisition and retention.
• Spearheaded trade show strategy and execution, including booth design, logistics, attendee engagement, and partnerships with organizers and vendors. Delivered cost-effective, high-quality events that enhanced brand visibility and generated valuable leads.
• PR and Communications: Led PR efforts and managed agency collaborations to secure consistent media coverage. Successfully positioned the company in over 100 trade and business publications, significantly enhancing brand credibility and driving industry recognition.

May 2022 – Sep 2022 · 4 mos

• B2B Strategic Planning: Independently crafted and executed a comprehensive marketing plan that enhanced engagement with key consumer segments, driving volume and surpassing ROI forecasts through precise targeting and impactful initiatives.
• Lead Generation: Designed and implemented a conference strategy that combined lead generation tactics, creation of tailored sales collateral, and drip email campaigns. These efforts significantly boosted brand visibility and resulted in a robust pipeline of new business opportunities.
• Sales Enablement: Developed a suite of high-impact sales enablement tools, including pitch decks, case studies, and product one-pagers, empowering sales teams to engage prospects more effectively and close deals faster.
• PR and Communications: Proactively managed public relations and corporate communications, drafting press releases, managing media outreach, and securing coverage in key industry publications to amplify brand credibility and awareness.

Dec 2021 – Apr 2022 · 4 mos · Santa Clara, California, United States

• Brand Marketing: Created compelling customer-facing experiences, including visual and verbal exhibits that conveyed brand messaging, directly contributing to Letters of Intent (LOIs) worth $35 million from key customers, including Google, Pepsi, and Kraft.
• Content Strategy: Negotiated a documentary deal with an Oscar-winning director, significantly enhancing brand presence. Directed traditional and social media campaigns to drive sales and engagement. Oversaw all external content as in-house editor-in-chief.
• Research and Policy: Championed market research to identify growth opportunities, solidify strategies, and maintain a loyal customer base. Developed a $100 million product roadmap.

Jan 2020 – Jul 2021 · 1 yr 6 mos

• Developed and executed targeted marketing campaigns to drive interest and generate high-quality leads for both SaaS and hardware solutions, leveraging a mix of digital, social, and content-driven strategies.
• Conducted in-depth user research to develop detailed personas and uncover actionable insights, translating findings into highly effective marketing materials and campaigns tailored to audience needs.
• Created and managed promotional and testimonial video projects, alongside social media and digital marketing campaigns, delivering engaging content that boosted brand awareness and customer trust.
• Directed PR initiatives including press releases, case studies, and strategic article placements in key industry publications, elevating the company’s visibility and authority within core verticals.

Oct 2013 – Jul 2024 · 10 yrs 9 mos · San Francisco

• Directed and produced three award-winning documentaries showcased on PBS and featured in over 100 international film festivals.
• Transformed Marketing Strategies: Achieved a 75% year-over-year growth through flagship SEM and SEO initiatives, uncovering new revenue streams with a 82% increase in bottom-line profitability.
• Directed a 35-Member Team to Success: Assembled and led a multidisciplinary team of 35 direct reports across North America, Europe, and Asia, delivering high-impact products within a limited budget and challenging project timeline.
• Critical Strategy Planning: Formulated digital strategy and orchestrated design and execution of a unique email drip campaign that led to a 73% increase in sales.

Jan 2011 – Aug 2012 · 1 yr 7 mos

• Led marketing strategy and created customer touch-points across all mediums to re-launch Bolthouse salad dressings
• Identified branding partners, designed, negotiated and executed alliance with American Heart Association for Bolthouse Juices and Carrots
• Led a multi-functional teams including R&D, supply chain & operations to devise and deliver new product developments, with brand, product & category directions.

Jul 2008 – Jan 2011 · 2 yrs 6 mos

• Associate Brand Manager, Manual ToothBrushes and Multicultural Marketing, US Company.
• Awarded the You Can Make a Difference award for flawlessly launching exceptional customer marketing initiatives targeting the Latin American market segment for Colgate Total brand

Sep 2007 – Jul 2008 · 10 mos

Jan 2005 – Jan 2006 · 1 yr