Harsh Asthana

VP of Engineering

New Delhi, Delhi, India10 yrs 8 mos experience

Key Highlights

Award-winning Client Partner with 11+ years of experience.
Expert in driving digital transformation and innovative solutions.
Strong leadership in managing diverse teams across geographies.

Stackforce AI infers this person is a B2B SaaS marketing and sales expert with a focus on digital transformation.

Contact

harshvardhanasthana@gmail.com LinkedIn

Skills

Core Skills

Strategic PartnershipsB2b MarketingMarketing Campaign ManagementDigital StrategyProject ManagementSales OperationsBusiness StrategyDigital TransformationCustomer Relationship Management (crm)

Other Skills

ABMAnalytical SkillsAnalyticsBusiness AnalysisBusiness-to-Business (B2B)ConsultingConsumer InsightCustomer AcquisitionCustomer EngagementCustomer JourneysCustomer ServiceDatabase MarketingDemand GenerationDigital MarketingFacebook Marketing

About

Award-winning Client Partner & Techno-Functional professional with 11+ years of experience in B2B, Custome success, Client relationship, Partner Program (PSF, PIP) Pre-sales, Marketing, Business Development, Strategy Planning, Demand Generation, Branding, and Project Delivery with strong leadership and relationship-building skills in IT and Software Industry. Result-oriented and known for driving digital transformation, innovative solutions, and creativity in a fast-paced, dynamic environment. Team-driven with a recognized ability and passion for driving collaboration across large, complex, geographically dispersed, and culturally diverse teams. Demonstrated history of developing breakthroughs, AI & ML Solutions, and Event marketing plans and aligned with business strategy successfully increasing Sales, ROI, Market share, and brand value. Industry experience: Applied AI & ML, SaaS, GCP Retail, IT / ITES, BFSI & Healthcare.

Experience

10 yrs 8 mos

Total Experience

2 yrs 11 mos

Average Tenure

1 yr 10 mos

Current Experience

Vazir group

2 roles

Head of Marketing

Promoted

Oct 2025 – Present · 8 mos · New Delhi, Delhi, India · On-site

SalesPerformance PlanningBusiness-to-Business (B2B)B2B MarketingStrategic PartnershipsIntegrated Marketing+1

Marketing Manager

Aug 2023 – Oct 2024 · 1 yr 2 mos · New Delhi, Delhi, India · On-site

1. Conducting market research to understand customer trends and needs and develop effective overall marketing plans.
2. Examining market trends, competitor activities, and customer feedback to optimise strategies for maximum performance outcomes.
3. Utilising various media and digital platforms according to customer demographics and preferences to reach a broader audience base.
4. Crafting promotional materials, such as brochures, advertisements, and other marketing tools, to increase brand familiarity and recognition among target audiences.
5. Setting objectives for marketing projects and monitoring performance metrics against those benchmarks as part of the decision-making process within the marketing department.
6. Analysing key data points such as engagement numbers and website analytics to measure successes or areas of improvement for future marketing initiatives

SalesDigital StrategyInbound Lead GenerationPresalesMarketing Campaign ManagementSales Processes+3

Harbor365

Presales Manager

Jan 2023 – Aug 2023 · 7 mos · India · Remote

Market AnalysisOperations ManagementStrategic ThinkingProject ManagementSales OperationsMarketing Communications+11

Dsp mutual fund

Principal Presales Consultant

Jul 2021 – Dec 2022 · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

Business StrategyJIRAStrategic ThinkingProject ManagementSales OperationsPresales+7

Talisman tech

Senior Presales

Jan 2019 – Jun 2021 · 2 yrs 5 mos · Dunstable, England, United Kingdom · On-site

★ Focus Areas: Demand Generation, Partner Marketing, Sales Enablement, Branding & Communications, and Employer Branding.
Leading Product launch of Talisman products (Recruitment). Identified key offerings, positioning, targeting, UI/ UX development - collaborated with product team and created an effective Go-to-market strategy in EMEA (Europe, Middle East and Africa)countries.
Talisman Tech is a UK-based innovative technology company that promises to lower your cost through cloud-based products. It offers multiple products, and also offers integrated Recruitment CRM platform for Recruiters and recruitment agencies to ease out their tasks related to Online Timesheets, Credit Control and Pay & Bill, etc.

Market AnalysisStrategic ThinkingStrategyCustomer Relationship Management (CRM)Sales OperationsCustomer Journeys+4

Aon

3 roles

Senior Information Technology Business Consultant

Apr 2015 – Aug 2016 · 1 yr 4 mos · On-site

Coordinated with Project Managers to align strategy and develop timelines.
Enhanced reports using IBM Cognos 10 / SAP Business Objects using languages SQL, PL/SQL &
Oracle.
Developed and implemented ETL interfaces using Informatica and Microsoft SSIS.
Documented technical specifications and analyzed issues to meet SLAs.

Strategic ThinkingCustomer ServiceProject ManagementAnalyticsWeb AnalyticsMicrosoft Excel+4

Technical Consultant

Promoted

Feb 2014 – Mar 2015 · 1 yr 1 mo · On-site

Experienced with Project Management handling projects.
Managed the Product design team ensuring to produce highly desirable and marketable products.
Experienced with software development life cycle required.
Proposed and designed a new email template that outperformed the previous template with an 80% higher customer response rate.
Experienced in Web Analytics for Reporting is an added advantage that was self-motivated.
Managed, handled, and achieved completion of multiple projects and priorities simultaneously.
Produce high-quality documentation to meet applicable standards for its intended audience.

Business StrategyJIRAStrategic ThinkingCustomer Relationship Management (CRM)Team ManagementWeb Analytics+2

Graduate Engineering Trainee

Jun 2011 – Jan 2014 · 2 yrs 7 mos · On-site

Planning & Designing the Projects on the basis of client requirements with proper consultation for the scope of functionality with relevant data.
Leading Operations Coordination with teams in off-shore / on-shore locations.
Leading projects related to different verticals & managing them effectively viz. Inventory, Construction, Retail, Marketing, Data Analytics, Business Analysis, etc.
Managed, handled, and achieved completion of multiple projects and priorities simultaneously.
Managed and tracked weekly large-volume email blasts, triggered sends, and email alerts within the Exact Target email platform.
Experienced in writing promotional and technical content for brand promotion along with journals and white papers for business rules.

JIRATeam ManagementMicrosoft ExcelGoogle Cloud Platform (GCP)