Harsvardhan Tripathy — Director of Engineering
With over 12+ years of consulting experience spanning digital marketing & measurement, digital analytics, Data Science, and Corporate Strategy, I have delivered data-driven solutions & strategies across multiple industries. I have led global teams, built offshore delivery teams, GCCs, and held significant P&L responsibilities while working with FMCG, CPG, automotive, BFSI, and luxury brands. My achievements include driving digital transformation, strategic projects, market entry strategies, enhancing customer experience, and spearheading analytics integration across platforms with a background in data science, advanced data modeling, audience segmentation, predictive analytics, and cross-channel attribution. With an MBA from IIM Kozhikode, I have worked in corporate strategy for growth and operations, conducted due diligence for M&As across North America, Europe & APAC region, along with Business Management. I have actively led organizations to new market launches with end-to-end operations and monetization setups. Specialities : Consumer Analysis, Consumer Behavior, P&L, GCC, Offshore Delivery, CDP – Customer Data Platform, AI & GenAI, Web Analytics - Adobe Analytics, Google Analytics, Business Intelligence, Paid Media Analytics, Social Media Analytics, SQL – GCP, AWS, Snowflake, Customer Journeys, PPC - Google AdWords, Performance Media Analytics, Marketing Measurement, Data Science – MMM, MTA, Partnership & Alliances, Strategy Consulting, Management Consulting
Stackforce AI infers this person is a Marketing Analytics expert with a strong focus on digital transformation and data-driven strategies.
Location: Bengaluru, Karnataka, India
Experience: 13 yrs 3 mos
Skills
- Corporate Strategy
- Digital Strategy
- Marketing Strategy
- Analytics
- Digital Marketing
- Performance Media Analytics
- Data Analysis
- Online Marketing
- Analytics Framework
- User Acquisition
- Paid Media Strategy
- Data Analytics
- Media Strategy
Career Highlights
- 12+ years of consulting experience across multiple industries.
- Expert in digital marketing and data-driven strategies.
- Led global teams with significant P&L responsibilities.
Work Experience
Blend360
Director Strategy & CX (3 yrs 4 mos)
Tredence Inc.
Strategy And CXM (6 mos)
Merkle
Senior Manager Analytics (3 yrs 5 mos)
Medibox
Head Of Online Marketing & Strategy (6 mos)
Antuit
Senior Consultant (2 yrs)
Tata Group
Business Analyst (3 yrs 6 mos)
Education
Master of Business Administration - MBA at Indian Institute of Management, Kozhikode
Bachelor of Engineering (B.E.) at Visvesvaraya Technological University
at Podar International School, Mumbai
Primary school at Delhi Public School - R. K. Puram
at The Pentecostal Assembly School
