Aug 2022 – Oct 2024 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• Building a household and affordable brand
• Focus areas
• User insight mining/Ideal customer profile building
• Developing Brand Videos Strategy
• New user Acquisition- organic- SEO, Social Media & Inorganic- Paid ads, Influencers Marketing, Alliances, and Partnerships.
• Re-engagement and reducing drop rates via Marketing Automation tools.
• Optimizing for conversation rates at each stage of the funnel- CRO and LPO
• Media Spend Planning and buying
• Content Strategy for Instagram and Youtube
• Building products/marketing campaigns - most failing, some working well.
• Managing a team of 8 and 4 agencies in parallel
• Leading lending initiatives via alliances.

Apr 2020 – Apr 2022 · 2 yrs · Bengaluru, Karnataka, India

• ● Defined the business model, Go-To-Market strategy, Offline strategy, PNL predictions, Channel
• Marketing Strategy, etc.
• ● Lead brand partnerships with Govt. bodies, Local govt bodies, NGOs, Skilling Institutes, etc
• Influencers, Community Building
• ● Successfully did the PR on $35MN funding announcement. More than 250 publications
• covered.
• ● Build all research documents like Persona’s, Brand documents on targeting different
• sectors. Did various field visits in Tier-3,4,5 villages to meet and build research
• papers in terms of analyzing the digital behavior.
• ● Managed team of 5 and 4 agencies parallelly.
• ● Managed Mr. Sonu Sood as a brand ambassador

Feb 2019 – Apr 2020 · 1 yr 2 mos · Mumbai Area, India

• Leading growth (user acquisition and retention) of brands like Faasos, Behrouz Biryani, Oven Story Pizza, Firangi Bake and various other brands.
• Managing digital marketing campaigns, ATL, BTL for revenue generation. Responsible for PnL which includes order growth, revenue growth, profit, ideal cost, ebitda etc.
• Responsible for building a new product based on the model “Netflix of Foods”.
• Leading alliances for the major iconic food brands in India who would sell on rebel foods platform. Also negotiating deal slabs, and terms and conditions with them.
• Building a community of influencers who would act as “Web-Celebrities” for the brand where the influencer would directly sell for rebel foods on their handle.
• Taking care of the PnL, food tasting, finalisation of food menu, packaging design, creative development, printing etc.
• Working on key alliances and partnerships like BMS, Paytm, Amazon Pay, Phonepe, zeta, sodexo etc.
• Collaborate with the customer care team for the beta product launch and with the product engineering team to implement new product enhancements.

Jan 2018 – Jan 2019 · 1 yr · Noida Area, India

• Managing Growth Marketing for Railyatri. Designing initiatives and setting up processes to drive User Acquisition and commerce growth. Excelling in finding out ways of organic growth i.e. need of hour.
• Google play Developer Console, Appsflyer, Google AdWords, Facebook Advert, SEO, ASO, BTL,ATL, User Acquisition, User Retention, Product Management, App Release Management, Commerce Growth, Inbound Marketing.

Sep 2015 – Jan 2018 · 2 yrs 4 mos · Gurgaon, India

• Managing Digital/Online Campaigns in Google ,Facebook,Mobile & App Marketing for Times Of India , Gaana.com- India's Top Music App(B2C), extertise in B2B Colombia Ad Network.
• Also managing Mobile App Marketing for number of Apps like Smartspends and Communities like Astrospeak, Speaking Tree, iTimes etc.
• Web Analytic Tools like Google Analytics.
• Aligned with Central Growth Marketing Team and managing various accounts for Web and Mobile App on Google, Facebook , Instagram, Twitter, LinkedIn for various businesses like TOI, ET Money, Communities,Indian Lifestyle Network,Telecom Operator Business etc.
• Also, working on various Products Management projects(Web and App) with different Business Teams.
• Mobile Analytic Tools like Apsalar, Appsflyer.
• Expertise in Affiliates Marketing, ASO, Email Marketing, Product Development, Product management, LPO, Growth driven approach etc.

Aug 2013 – Sep 2015 · 2 yrs 1 mo · Gurgaon

• Sell the products in three countries India,Australia,Singapore.
• Responsible for maintaining the Transactions, Transactions Growth,Bucket Size.
• Creating and monitoring campaigns on Google and Facebook platforms.
• Taken the revenue in 11 months from 1.9 cr to 3.3 cr in India monthly.
• Initiated online marketing campaigns in Australia and maintaining the transactions from 5 to 109 daily with average bucket size of $10.
• To measure ROI we used Google Analytics to measure our ads and marketing campaigns ROI as well as to track campaigns ,Social networking sites,applications,video,flash etc.