Jan 2024 – Jan 2025 · 1 yr · Gurugram, Haryana, India · On-site

• Led end-to-end P&L, Brand, Marketing, Corporate Affairs, Corporate Communications & PR for four business units—Electric 2Ws, 3Ws, EV Chargers, and Lithium batteries—driving 15% growth in sales and 20% improvement in qualified leads. Managed ₹50 Cr + annual marketing budgets with data-driven ROI focus.
• Brand & Communications Strategy: Rebranded Okaya EV to OPG Mobility. Directed 360° brand positioning, event strategy, creative direction, and storytelling to strengthen Okaya's market leadership. Achieved 3000+ organic PR stories, 2B+ social views, 500+ influencer-led bookings, and viral campaign success.
• Digital & Social Media: Led online reputation management (ORM) and social listening programs to proactively manage brand sentiment and drive customer trust. Integrated AI tools for sentiment analysis and customer feedback loops, contributing to improved NPS and retention.
• Customer Experience & Lead Management: Built dedicated call center and CRM systems to handle qualified inbound leads, boosting lead-to-sale conversion via hyper-personalized communication flows. Designed customer loyalty, referral, and influencer advocacy programs to increase retention and organic growth.
• Product & Market Expansion: Launched 5 electric scooters and Ferrato Disruptor motorcycle, contributing 25%+ to quarterly revenue. Drove Tier 2/3 expansion, onboarding 500+ dealers via Google My Business (GMB), increasing footfall by 45%.
• Strategic Partnerships & Finance: Forged alliances with top banks (HDFC, ICICI, SBI, Axis) for exclusive finance offers, driving accessibility.
• Team Leadership & Execution: Managed 30-member core team and 25+ agencies, driving cross-functional execution across ATL, BTL, digital, and PR.
• Key KPIs:
• P&L Ownership | Brand & PR Reach | Digital & Social Sentiment | Lead Quality & Conversion | Customer Experience | Market Share Growth | Channel Partner Expansion | Corporate Affairs

Jan 2023 – Jan 2024 · 1 yr · Gurugram, Haryana, India · On-site

• Led end-to-end P&L, Brand, Marketing, Corporate Affairs, Corporate Communications & PR for Okinawa. Directed brand repositioning, growth strategy, and nationwide customer engagement to drive market leadership.
• Strategic & Revenue Impact:
• Drove 3% national market share with over 4 Lakh units sold, contributing significant topline growth in FY23-24.
• Managed ₹60L+ monthly marketing and growth budgets with ROI-led integrated campaigns across ATL, BTL, digital, and PR.
• Brand & Communication Leadership:
• Developed 360° Brand, PR, Event & Creative Strategy, positioning Okinawa as India’s top E2W brand.
• Secured 2,500+ organic media coverages, high-impact PR during IPL, and viral campaigns delivering 200M+ digital impressions and unprecedented brand recall.
• Digital & Social Transformation:
• Led full digital brand revamp, launching an AI-enabled website with dynamic lead capture, improving online lead conversion by 25%.
• Established Online Reputation Management (ORM) & AI-driven social listening for proactive customer engagement and crisis management, driving positive sentiment and NPS growth.
• Customer Experience & CRM:
• Built CRM-based customer loyalty and referral programs, fueling repeat purchase and advocacy.
• Set up dedicated lead management and call center, improving lead-to-sale conversion by 18%.
• Product & Channel Expansion:
• Launched Okhi-90 flagship product, repositioning the premium portfolio.
• Scaled India’s widest dealer network to 550+ outlets, boosting rural and Tier 2/3 penetration by 30%.
• Designed & executed Retail Identity Program to align customer experience across dealer touchpoints.
• Partnerships & Strategic Initiatives:
• Negotiated partnerships for finance & insurance with leading banks (HDFC, ICICI, SBI) to democratize access to E2Ws.
• Key KPIs:
• P&L Ownership | Brand & PR Reach | Digital & Social Sentiment | Lead Quality & Conversion | Customer Experience | Market Share Growth | Channel Expansion | Corporate Affairs

Jan 2022 – Jan 2023 · 1 yr · Gurugram, Haryana, India · On-site

• Led Brand Strategy, Corporate Communications, PR, Creative Direction, Video Advertising, and Live eCommerce for Samsung Electronics as part of Cheil Worldwide, Samsung’s global in-house agency. Built and scaled Samsung’s first Global Content & Live Commerce Studio, creating new benchmarks in digital-first storytelling and commerce.
• Strategic & Revenue Impact:
• Generated $12M+ e-commerce sales, selling 13,000+ products via Live Commerce and flash sales, pioneering a model now adopted by global players like Amazon.
• Contributed to ₹85,324 Cr FY22 revenue (10% YoY growth) through integrated brand and commerce strategies.
• Brand & Creative Strategy:
• Led 360° brand campaigns, from concept to execution, producing award-winning films and high-conversion content for new launches.
• Directed creative across ATL, BTL, digital, social, and influencer, ensuring consistent, impactful storytelling.
• Content & Digital Innovation:
• Set up Samsung Global Content Studio, delivering decoupled, scalable video content pipelines for real-time marketing and GTM launches.
• Developed bespoke video production and high-agility storytelling frameworks, aligned with Samsung’s brand vision.
• Corporate Communications & PR:
• Crafted internal and external communications, aligned to launches, milestones, and brand reputation.
• Led PR and media narratives, integrating product, leadership, and corporate messaging.
• Client Engagement & Growth:
• Expanded Samsung’s marketing footprint, winning key mandates for Cheil and Experience Commerce.
• Drove Live Commerce innovations now adopted by leading eCommerce platforms.
• Key KPIs:
• Brand & Comms Strategy | PR & Reputation | Creative & Content | eCommerce | Influencer & Digital | Customer Experience | Market Growth

Jan 2015 – Jan 2022 · 7 yrs · Gurugram, Haryana, India · On-site

• 1. Strategic Marketing Leadership: Led Royal Enfield's evolution into a world-renowned motorcycling brand, contributing to a 19.9% sales increase in 2022, projecting the brand to hit a new all-time record of over 0.9 million units.
• 2. Community Building and Content Marketing: Fostered strong riding communities through impactful content marketing, aligning with Royal Enfield's global sales growth and brand expansion.
• 3. Global Campaigns and Digital Initiative: Orchestrated multi-crore global marketing campaigns, aligning with the brand's robust sales in key markets: 21.3% growth in the Indian region, 22.8% in North America, 20.5% in LATAM, and 14.3% in East Europe.
• 4. Sales and Revenue Generation: Key player in achieving sales of nearly 0.8 million units in 2022, a significant recovery from the dip in 2020, underlining the brand's resilience and global appeal.
• 5. Marketing and Communication Strategy: Developed strategies that supported Royal Enfield's historic sales records and global market penetration, enhancing brand equity and consumer engagement.
• 6. Global Product Launches and Campaigns: Spearheaded the launches of major products like the Himalayan, Interceptor, and Continental GT, contributing to Royal Enfield's impressive global presence and sales milestones.

Jan 2011 – Jan 2015 · 4 yrs · Noida, Uttar Pradesh, India · On-site

• Led Global Brand Strategy, Corporate Communications, Content, Creative Direction, and Editorial Strategy across TV networks, digital platforms, and print publications, driving sharp growth in audience engagement, subscription revenue, and brand visibility for India's largest media group.
• Strategic & Revenue Impact:
• Increased brand visibility by 30% and audience engagement by 20% across TV, digital (website, apps), and print via innovative formats, campaigns, and storytelling.
• Drove 40% readership growth and 10% subscription revenue increase for Business Today, Spice, and India Today through brand partnerships and editorial repositioning.
• Boosted primetime viewership by 25% as Lead Anchor & Executive Producer, enhancing ad revenue and national presence.
• Content & Editorial Leadership:
• Directed 1,000+ primetime shows, documentaries, and live event productions, increasing viewership by 25% and strengthening advertiser impact.
• Anchored India Today Conclave, Youth Summits, and national forums, shaping opinion and driving 15% digital traffic growth via early livestreaming strategies.
• Pioneered digital-first and mobile app content, expanding dotcom audience and video consumption, aligned to KPIs (views, engagement, retention).
• Brand & Communications Strategy:
• Led 360° brand and communication for India Today & Aaj Tak—India’s top news brands—across platforms, with editorial-driven campaigns for partnerships and reputation management.
• Championed community engagement, social campaigns, and influencer collaborations, positioning India Today Group as India's trusted voice in public affairs.
• Key KPIs:
• Brand Visibility & Reputation | Audience Growth | Content Innovation | Digital & App Engagement | Subscription & Ad Revenue | Customer Retention | Corporate Affairs

Jan 2011 – Jan 2015 · 4 yrs · New York, United States · On-site

• Led Global Brand Strategy, Corporate Communications, Creative Direction, Editorial Content, and CXO Storytelling for Golf Digest, the world’s No. 1 golf and luxury lifestyle magazine, driving brand growth, editorial influence, and business leadership at India Today (India distributor) while aligning closely with global teams in New York.
• Strategic & Revenue Impact:
• Grew ad revenues by 30% through strategic alliances with luxury brands (Rolex, Louis Vuitton, BMW, Callaway), golf resorts, and corporate partners, positioning Golf Digest as the go-to platform for affluent and CXO audiences.
• Expanded India readership by 20%, contributing to Golf Digest’s global circulation of 3.4M and 10M readers. Managed full P&L with consistent YoY revenue growth.
• CXO Storytelling & Corporate Engagement:
• Led CXO and high-net-worth individual storytelling, positioning Golf Digest as a powerful thought leadership platform at the intersection of sport, luxury, and business.
• Conceptualized and hosted global corporate golf events, strengthening partnerships with C-suite leaders, luxury brands, and global sponsors, enhancing brand visibility and customer engagement.
• Editorial & Brand Leadership:
• Directed editorial strategy and premium content, driving 40% growth in high-value content covering luxury resorts, elite travel, and golf culture, elevating the brand’s position in the global market.
• Spearheaded brand communications and narrative building, aligning Golf Digest’s India presence with its global luxury image.
• Digital Transformation & Content Innovation:
• Navigated Golf Digest India’s digital transformation, achieving a 30% increase in online traffic while sustaining print leadership, and launched premium digital content offerings to diversify revenue streams.
• Key KPIs:
• P&L Ownership | Brand & Content Strategy | Corporate Communications | CXO & Luxury Brand Storytelling | Editorial & Media Leadership | Strategic Partnerships | Digital Growth | Event Marketing

Jan 2005 – Jan 2011 · 6 yrs · Noida, Uttar Pradesh, India · On-site

• Founding leadership role in establishing Network18’s TV, digital, and content ecosystem, including CNN-News18, CNBC-TV18, News18.com, Firstpost, and Moneycontrol, driving exponential growth in audience engagement, brand strategy, and digital transformation.
• Strategic & Revenue Impact:
• Increased digital ad revenue by 40% and content engagement by 30% through branded content, creative partnerships, and high-impact editorial innovations.
• Developed and executed comprehensive digital transformation, driving 708M+ video views across YouTube, Facebook, making it #1 in digital media.
• Brand & Corporate Communications Leadership:
• Directed 360° brand and communications strategy, positioning Network18 as a leading digital-first news and content powerhouse.
• Led corporate and internal communications, aligning editorial narratives with leadership vision and audience trust-building.
• Content, Editorial & Revenue Growth:
• Spearheaded 500+ documentaries, studio programs, and branded series, driving ad and sponsorship revenues and enhancing corporate storytelling.
• Anchored prime-time news shows on CNN-News18 and CNBC, contributing to 152M+ views and 25% growth in prime-time viewership, significantly boosting ad sales and channel dominance.
• Digital & Audience Innovation:
• Led content-first branded campaigns, influencer integrations, and community-driven storytelling, shaping audience engagement models now used across modern media platforms.
• Drove mobile app and website growth strategies, enhancing user retention and engagement metrics aligned to digital KPIs (views, time spent, repeat visits).
• Strategic Corporate Growth:
• Built early frameworks for branded and editorial content monetization, establishing Network18’s model for content-led revenue streams.
• Key KPIs:
• Brand & Content Strategy | Corporate Communications | Audience & Digital Growth | Subscription & Ad Revenue | Digital & Mobile Innovation | Influencer & Community Engagement | Creative & Editorial Leadership

Jan 2004 – Jan 2005 · 1 yr · Noida, Uttar Pradesh, India · On-site

• Led Global Brand Strategy, Corporate Communications, Creative Direction, and Content Leadership for Zee Network, including Entertainment, Business & News, driving significant brand growth, audience engagement, and revenue expansion.
• Strategic & Revenue Impact:
• Drove 15% market share growth for Zee Business, positioning it as India's #1 business news channel, through data-driven editorial strategy and premium content innovation.
• Directed and co-produced "Harish Arora Ka Budget", achieving 58.7% viewership share, contributing to 20% surge in ad revenue during primetime, cementing Zee's leadership in business broadcasting.
• Brand & Corporate Communications:
• Crafted corporate storytelling and public communications strategies, aligning Zee's market leadership with CXO and investor communities.
• Directed internal communications and leadership narratives, strengthening alignment across editorial and commercial teams.
• Content, Creative & Editorial Leadership:
• Headed video content, creative direction, and digital programming, launching business news formats, market analysis shows, and special content series, driving 30% increase in daily viewer engagement.
• Led branded content partnerships and editorial collaborations, generating 25% increase in top-line revenue through strategic sponsorships and global syndications.
• Built thought leadership and CXO engagement platforms, positioning Zee Business as a trusted partner for India Inc. and investor audiences.
• Digital & Global Expansion:
• Drove 30% growth in Zee Media’s digital engagement, expanding reach to 1.3 billion global viewers through innovative content packaging and global distribution partnerships.
• Positioned Zee as an early leader in digital-first news strategy, laying foundations for future OTT and mobile innovations.
• Key KPIs:
• Brand & Content Strategy | Corporate Communications | Revenue Growth | Audience & Market Share | CXO & Thought Leadership | Digital & Global Expansion | Creative & Editorial Innovation

Jan 2002 – Jan 2004 · 2 yrs · Noida, Uttar Pradesh, India · On-site

• Led Brand Strategy, Corporate Communications, and Global Content Development for Asian News International (ANI), India’s exclusive partner to Thomson Reuters Television, overseeing editorial production, international syndication, and digital innovation.
• Strategic & Revenue Impact:
• Increased global syndication revenue by 30% by expanding Thomson Reuters’ South Asia news feed, making ANI the leading provider of Indian and South Asian content worldwide.
• Doubled Reuters' financial markets coverage (forex, equity, fixed income), enhancing market intelligence and content value—positioning Reuters as a top-tier source for India market insights.
• Corporate Communications & CXO-Level Storytelling:
• Built thought leadership and strategic communication narratives aligning Reuters’ South Asia positioning with global audiences, investors, and institutional clients.
• Directed internal and external communications, shaping ANI and Thomson Reuters’ reputation as trusted content leaders in South Asia.
• Content & Editorial Leadership:
• Led global news and editorial production, launching key content series covering business, politics, and markets, increasing Reuters’ South Asia coverage by 50%.
• Hosted Global South Asia Newsline (MHz USA), expanding ANI’s international footprint to 190 countries, boosting global visibility and 20% growth in international viewership.
• Digital & Global Media Strategy:
• As Digital Editor, launched and scaled digital news production for major platforms (Hotmail, Rediff, Hutch), achieving 40% growth in video views and 35% rise in daily engagement.
• Drove 25% increase in digital ad revenue, integrating data-driven content strategies and global partnerships.
• Creative & Global Content Partnerships:
• Developed bespoke content solutions for global news networks
• Key KPIs:
• Brand & Content Strategy | Global Media Partnerships | Corporate Communications | Editorial & Storytelling Leadership | Digital & Video Engagement | Revenue Growth | Market Intelligence

Jan 2001 – Jan 2004 · 3 yrs · New Delhi, Delhi, India

• Led Brand Voice, Content Strategy, and Audience Engagement as a Radio Jockey, Scriptwriter, and Voice Artist for FM Rainbow 102.6 MHz, Vividh Bharati, and Yuvavani, playing a key role in audience growth, content innovation, and brand storytelling for India's national broadcaster.
• Strategic Audience & Brand Impact:
• Increased FM Rainbow’s listenership by 20% YoY, building engaging radio formats and audience-centric programming, contributing to higher brand recall and station loyalty.
• Boosted audience engagement and retention by 30%, leading prime-time, youth, and music-driven shows, which became top-rated segments and drove advertiser interest.
• Developed content and voice strategies that strengthened All India Radio's appeal among urban and youth audiences, making FM Rainbow a preferred station for entertainment and infotainment.
• Content & Storytelling Leadership:
• Scripted, produced, and presented 500+ original shows across fiction, non-fiction, news, music, and infotainment, driving 25% growth in prime-time ratings and ad revenues.
• Pioneered creative voice formats and audio storytelling techniques, aligned with global benchmarks of radio and podcast content creation.
• Directed theme-based programs and cultural narratives, connecting with a diverse, multi-lingual audience, expanding the station’s demographic reach.
• Creative Training & Broadcasting Excellence:
• Trained multiple legendary broadcasters in mastering professional broadcast & live presentation techniques that elevated audience interaction.
• Voice & Brand Building:
• Developed signature voice branding and storytelling that shaped auditory identity for FM Rainbow and Vivid Bharati, laying the foundation for voice-based engagement strategies used by global brands today (akin to podcasts and audio streaming).
• Key KPIs:
• Audience Growth & Retention | Content Strategy | Voice & Brand Storytelling | Prime-Time Ratings | Community & Cultural Engagement | Creative Direction | Audio Branding & PR

Jan 2001 – Jan 2002 · 1 yr · New Delhi, Delhi, India · On-site

• Served as Senior Writer and Editor at Hindustan Times, contributing to the newspaper’s editorial growth, content innovation, and early digital initiatives during a pivotal phase of transformation in Indian media. This role laid the foundation for my future career in brand storytelling, corporate communications, and strategic content leadership.
• Editorial & Content Leadership:
• Developed and edited impactful national stories and editorials, contributing to Hindustan Times’ growing influence in India’s competitive media landscape.
• Played a role in expanding reader engagement and content reach, contributing to the newspaper’s position as a top-tier daily with strong national readership.
• Early Digital Innovation:
• Participated in initial digital content initiatives, helping pioneer early online journalism efforts and laying groundwork for Hindustan Times' future digital presence.
• Contributed to cross-platform content development, aligning traditional print journalism with emerging digital platforms.
• Content & Audience Growth Impact:
• Contributed to content strategies that supported national readership growth and early-stage digital engagement expansion, reflecting an evolving audience preference for diverse and compelling journalism.
• Strategic Foundation:
• This role helped develop core skills in editorial quality, content strategy, and storytelling, serving as the launchpad for a career that would grow to encompass global brand strategy, corporate communications, and creative leadership.
• Key Focus Areas:
• Content & Editorial Quality | Early Digital Journalism | Audience Engagement | Cross-Platform Content | Foundational Brand Storytelling