Hitesh Arora

Business Development Executive

Gurugram, Haryana, India7 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • MBA in International Business with a focus on Marketing.
  • Extensive experience in customer lifecycle and growth marketing.
  • Strong analytical skills demonstrated through various projects.
Stackforce AI infers this person is a Marketing and Growth specialist in the Fintech and Travel industries.

Contact

Skills

Core Skills

Marketing StrategyCustomer Lifecycle ManagementPricing StrategyCustomer RetentionData AnalysisCommunity Management

Other Skills

Adobe OmnitureBusiness InsightsBusiness StrategyCC++CommunicationConsumer InsightConsumer ResearchCreativeData VisualizationDigital MarketingGoogle AnalyticsGrowth MarketingInterpersonal SkillsLeadership

About

I have completed my MBA from IIFT Delhi with a degree in International Business, majoring in Marketing; with minors in Strategy & General Management, Finance and Trade. Prior to this, I was working as a Graduate Engineering Trainee with Phillips Carbon Black Limited (RP-SG Group) with their production department. My job involved analyzing and monitoring key process parameters to optimize daily production for smooth functioning of the plant. I believe the simplest version of a human being is a consumer, whether it is of a product or of a technology. If you ask them, they will tell you what's right and wrong, and sometimes even the solution they're looking for. This is something that has helped me solve a lot of problems in my everyday life as well. I have always loved interacting with people, and I strongly feel that the right conversations can take you places. My interest in marketing gave me umpteen opportunities to learn and apply digital marketing and consumer insights throughout my MBA journey in various projects and corporate competitions. Post MBA, my growing interest led me to take up several live projects and internships. This helped me to better my skills, while contributing efficiently through extensive market research and strategy. I love playing different outdoor games, and you can often find me playing FIFA or binge watching some series during my spare time. I'd love to talk marketing, technologies, managing products/people, and football. Reach out to me on hiteshrr3@gmail.com

Experience

7 yrs 10 mos
Total Experience
1 yr 8 mos
Average Tenure
4 yrs 6 mos
Current Experience

Makemytrip

4 roles

Manager, Customer Lifecycle Marketing

Promoted

Jan 2025Present · 1 yr 5 mos · Gurugram, Haryana, India

Marketing StrategyCustomer Lifecycle ManagementCustomer RetentionGrowth Marketing

Deputy Manager, Customer Lifecycle Marketing

Feb 2024Dec 2024 · 10 mos · Gurugram, Haryana, India

Deputy Revenue Manager

Jan 2023Feb 2024 · 1 yr 1 mo · Gurugram, Haryana, India

Pricing Strategy

Associate Revenue Manager

Oct 2021Dec 2022 · 1 yr 2 mos · Gurugram, Haryana, India

  • LOB:- Flights
Pricing StrategyData Visualization

Freecharge

2 roles

Deputy Growth Manager

May 2021Oct 2021 · 5 mos · Gurugram, Haryana, India

  • Handling end-to-end growth & marketing responsibilities of Personal loans right from strategizing communication plan, channel strategy, marketing calendar, optimizing product landing pages, carrying out campaigns over digital mediums like Google & Facebook, app, SMS, push & e-mail thereby achieving monthly targets for leads generated.

Management Trainee - Marketing & Growth

Aug 2020Apr 2021 · 8 mos · Gurugram, Haryana, India

  • Freecharge is a subsidiary of Axis Bank.
  • Project 1: Identifying gaps in Acquisition, improving user retention, making a propensity model for cross-selling and finding optimization opportunities in the user journey for financial services products
  • Used Adobe Omniture for analysis of drop-offs, did RFM profiling, competitive benchmarking & customer segmentation
  • Project 2: Building a customer community from scratch for beta testing of products for improved decision making and increasing social media interactions
  • Identified various community forum providers and suggested user experience analytics' platforms for real time customer activity tracking

Axis bank

Management Trainee

Jul 2020Apr 2021 · 9 mos · Mumbai, Maharashtra, India

  • Axis AHEAD program (General Management)
  • Stint 1: Freecharge (Subsidiary of Axis Bank):-Marketing & Growth
  • Stint 2: User Growth - Personal Loans, Freecharge

Cerebro kids

Strategy Intern

Jun 2020Jul 2020 · 1 mo · Gurugram, Haryana, India

  • Programs Planning & Strategy Intern:
  • 1. Assisting strategy team in designing session plan and content
  • 2. Devising creative ways to explain various concepts to kids
  • 3. Working on engaging PPTs to convey the message to kids
  • 4. Supporting the team in the marketing research - to acquire knowledge from various sources (incl. primary and secondary research)

Finl

Market Research Intern

May 2020Jun 2020 · 1 mo · Dehradun, Uttarakhand, India

  • Conducted secondary research to understand financial literacy in different countries; focus on India and England.
  • Primary and secondary research to understand policies being followed by Gujarat, Karnataka and UP and
  • deriving the insight linking financial inclusion to higher tax revenue by piloting in three states

Indian institute of foreign trade

3 roles

Member - Preparation Committee

Jun 2019Sep 2019 · 3 mos

  • Worked in tandem with the Placements Committee to structure and design a tailored model for preparation and mentorship of 1st-year students for their Summer Internship Process
  • Conducted various preparatory sessions including knowledge transfer sessions, domain-specific sessions, mock group discussions, interviews and personalized reviews for students

Senior Club Coordinator at OpSigma

Promoted

Feb 2019Feb 2020 · 1 yr

  • 1.) Led a team of coordinators and members to successful execution of Trade Winds 2019 & Official Magazine Launch "Opulence"
  • 2.) Was responsible for activities of IIFT's Operations, Supply Chain & General Management Club, coordinating both Delhi and Kolkata Campuses

Junior Club Coordinator at OpSigma

Jul 2018Jan 2019 · 6 mos

Hsbc

Summer Intern, GTRF Sales

Apr 2019May 2019 · 1 mo · Gurgaon, Haryana, India

  • Domain :- Sales & Marketing
  • Did comparative analysis of structured trade products like Receivables finance, Supply Chain finance & DF.
  • Mapped out market size and opportunity to find key differentiators on the basis of processes, systems and documentation.
  • Methodology Used:
  • 1. Primary Research: Carried out personal and telephonic interviews with employees of different banks and factoring corporations to understand competencies and evaluate scope of improvement.
  • 2. Secondary Research: Study of market data through global reports of ICC, WTO etc.

Phillips carbon black limited

Graduate Engineering Trainee

Aug 2016Apr 2017 · 8 mos · Mundra

  • To study about the production process as a whole and look up for problematic areas and room for improvement for the same.
  • Worked in as DCS second operator looking after the smooth functioning of the plant.
  • Did data analysis on some key process parameters to rectify day to day problems and assess them to improve the overall process.

Bharat petroleum corporation limited

Summer Intern

May 2015Jun 2015 · 1 mo · Mumbai, Maharashtra, India

  • Study of Hydrocracking Operation.

Engineers india limited

Summer Trainee

Jun 2013Jul 2013 · 1 mo · Greater Delhi Area

  • Various Case Studies on physical properties
  • Detailed study on Dew point and Hydrocarbon Dew point Depression

Education

Indian Institute of Foreign Trade

Master of Business Administration - MBA — International Business

Jan 2018Jan 2020

UPES

Bachelor's Degree — Chemical Engineering with specialization in Refining and Petrochemicals

Jan 2012Jan 2016

Delhi Public School Vasant Kunj

High School — Non-Medical with Computer Science

Jan 2010Jan 2012

D.A.V. Public School, Sector-14, Gurgaon

Schooling — General Studies

Jan 1998Jan 2010

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