Oct 2025 – Dec 2025 · 2 mos · Remote

• Led the digital brand and growth strategy across LinkedIn and Instagram, managing the Founders’ profiles and Company page to drive a 30–40% increase in engagement and strengthen B2B SaaS thought leadership within three months.
• Developed and executed a data-led, multi-platform content calendar, designing content frameworks and editorial roadmaps that improved posting consistency and relevance by 35% while driving 20–25% organic audience growth through continuous performance optimization.
• Owned community management and social listening, monitoring and responding to audience interactions to increase engagement-to-inquiry conversion by 15–20%, improve inbound lead quality, and translate social insights into actionable growth recommendations.

Nov 2022 – Jul 2025 · 2 yrs 8 mos · Mumbai · On-site

• Drove a lead conversion uplift from 15% to 28% by designing and automating behavior-based lead nurturing and full-funnel workflows, contributing to €5M+ in incremental revenue while managing large-scale, performance-driven accounts across FMCG, OTT, Travel, and Consumer Electronics.
• Led the end-to-end full-funnel growth strategy for Domino’s UAE, executing A/B testing across 10+ campaign variants and leveraging behavioral analytics to deliver a 25% increase in orders and a 30% improvement in conversion rate within six months.
• Executed 15+ performance marketing experiments across Google, Meta, Snapchat, TikTok, DV360, and emerging platforms, optimizing messaging frameworks, onboarding flows, and purchase journeys across five distinct customer segments, while managing €479K+ monthly budgets with optimized CPA and ROI.
• Built and owned custom KPI dashboards and executive reports, translating performance data into actionable insights and presenting quarterly business reviews to C-level stakeholders, while leading cross-functional teams of 8–12 members to align growth strategy, execution, and delivery.

May 2022 – Sep 2022 · 4 mos · Maharashtra, India

• Conducted market research and competitor intelligence to identify content gaps, audience opportunities, and positioning insights for regional social media campaigns across multiple platforms.
• Analyzed engagement and performance metrics to optimize content strategy, improve reach, and enhance overall campaign effectiveness through data-led iteration.
• Supported audience segmentation and go-to-market execution for multi-region product launches, ensuring consistent messaging, relevance, and on-time deployment.

Jan 2022 – Jan 2022 · 0 mo · Mumbai · Remote

• Supported social media strategy and creative writing initiatives for a non-profit organization, contributing to content creation, messaging refinement, and audience engagement to strengthen digital outreach and awareness.

Jan 2021 – Mar 2021 · 2 mos · Bengaluru

• Supported business development and growth initiatives, assisting with lead outreach, partnership coordination, and market research to improve pipeline efficiency and customer acquisition efforts.

Jun 2020 – Jul 2020 · 1 mo · India

• Managed social media presence and content execution, supporting digital outreach, engagement growth, and brand visibility through consistent posting, community interaction, and basic performance tracking.

Jun 2019 – Jun 2019 · 0 mo · India

• Built a student management system using PHP and MySQL, developing a functional web application to securely record, manage, and organize intern data for internal use.

May 2018 – Jun 2020 · 2 yrs 1 mo · SRM KTR

• Developed and maintained corporate and web platforms for a student-led aviation research organization, supporting digital presence, internal communication, and project visibility for ongoing aerospace and technology initiatives.

Jan 2018 – Jan 2019 · 1 yr

• Contributed to social welfare initiatives with a student-led NGO, supporting flood relief efforts in Kerala and organizing resource collection drives, including a Street Store initiative to provide clothing to underserved communities.