Hristian Kambourov

Co-Founder

Sofia, Bulgaria14 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in experimentation.
Expert in driving measurable results for B2B and SaaS marketing.
Strong leadership in managing cross-functional teams.

Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on conversion optimization and data-driven strategies.

Contact

Skills

Core Skills

Conversion Rate OptimizationExperimentationEmail MarketingB2b Marketing

Other Skills

Landing Page OptimizationA/B TestingWebsite AnalyticsUX Conversion Optimized DesignData AnalysisData-Driven CampaignsCustomer Retention StrategiesE-commerce OptimizationE-Commerce ConsultingLead GenerationB2B Marketing StrategyUser Experience (UX)Usability TestingConversion DesignUnbounce

About

What I do: → Unlock sustainable growth for B2B & SaaS marketing teams through experimentation What you get: → A partner focused on increasing [↗] pipeline, revenue, and ROI while decreasing [↘] acquisition costs (CAC) How I do it: → Strategic and data-driven full-service experimentation, optimization, and personalization → A/B testing across campaigns, products, pricing, UI/UX, messaging, pages and funnels → Leading a world-class team of strategists, analysts, designers, engineers, and QAs What’s the catch? → None.    Really?    → Yes.   It’s subscription based. Flat rates. No long-term contracts. Cancel anytime. If we don’t deliver measurable results → you walk away   So… Ready to unlock sustainable growth through experimentation? Let’s connect ↑   - - - P.S. 10+ years in experimentation, 20+ years in digital marketing & a finance degree to make sense of it all.    P.P.S. I have a zero-tolerance policy for superficial experimentation, unreliable data, and misleading CRO “case studies”.

Experience

14 yrs 6 mos

Total Experience

5 yrs

Average Tenure

12 yrs

Current Experience

Revise.agency

2 roles

Head of CRO & Experimentation

May 2014 – Present · 12 yrs · Sofia, Bulgaria

Experienced, data-driven CRO & experimentation professional focused on driving real, measurable results for my clients. Chief Conversion Craftsman (C³)
Helping you analyze, evaluate and craft conversion optimized, digital strategies and experiences. Executing across all user touch points to improve the metrics that matter most to you.
9+ years of hands-on experience with A/B testing, website analytics, copywriting and UX conversion optimized design. Turning data, strategies and tactics into actionable, winning optimization tests.
Provide thought leadership on conversion testing and optimization strategies
Create, manage and execute CRO roadmaps.
Evaluate data and set testing prioritization
Development and execution of A/B and multivariate tests
Analyze tests and ideate based on results
Translate and communicate optimization results to clients into an easy to understand recommendations and actionable insights

Landing Page OptimizationConversion Rate OptimizationA/B TestingWebsite AnalyticsUX Conversion Optimized DesignExperimentation

Founder

May 2014 – Present · 12 yrs · Sofia, Bulgaria

Internovus

Email Marketing Manager

May 2013 – Dec 2014 · 1 yr 7 mos · Sofia, Bulgaria

Lead email marketing initiatives including continual optimization of email marketing strategy, platform, and related processes to acquire as well as to retain and monetize existing customers.
Partner with cross-functional stakeholders to create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications. Experiment and optimize landing pages and experiences with a focus on improving email conversion and retention metrics.
Define, adjust, and execute strategies for key customer segments at all lifecycle stages. Collaborate on the creative assets and copywriting process.
Identify and drive customer retention KPI’s and optimize key metrics including CTR, open rates, conversions, and retention.
Actively manage vendor relationships and maximize their service and offerings. Continually perform competitive analysis of email marketing best practices/trends.