Apr 2025 – Jul 2025 · 3 mos · Ahmedabad, Gujarat, India · On-site

• As a Marketing & Brand Management Intern at Vasant Masala, I contribute to strategic brand initiatives through market research, competitor analysis, and creative campaign support. My responsibilities include:
• Conducting in-depth research to identify consumer trends and opportunities for new product development.
• Analyzing competitor activities to refine marketing strategies and brand positioning.
• Participating in field visits to assess campaign impact and gather market insights.
• Collaborating on branding activities and ensuring message consistency across platforms.
• Assisting in the planning and execution of local promotional events.
• Creating reports and presentations to communicate findings and support decision-making.
• This experience is sharpening my analytical thinking, creativity, and on-ground marketing skills, while giving me a deeper understanding of brand strategy and consumer behavior.

Feb 2025 – Apr 2026 · 1 yr 2 mos · Ahmedabad, Gujarat, India · On-site

• As a part of the SomCom (Click Team), the official media club of Narayana Business School, I actively cover and document all major college events through photography and videography. My responsibilities include capturing key moments, editing media content, and managing the distribution of posts across official social media platforms to ensure timely and engaging coverage. This role has enhanced my skills in content creation, social media management, storytelling through visuals, and team collaboration, while giving me hands-on experience in digital branding and event marketing

Aug 2024 – Apr 2026 · 1 yr 8 mos · Ahmedabad, Gujarat, India · On-site

• As a core member of the Media and PR Club, I contribute to managing the college’s public image and digital presence. My responsibilities include:
• Capturing and covering official campus events through photography and videography
• Creating engaging content for social media platforms to showcase student life and achievements
• Collaborating with the college’s communication team to maintain consistent branding and outreach
• Writing and editing promotional material, event highlights, and student features
• Assisting in developing PR strategies to enhance institutional visibility
• This role allows me to blend my creative skills with real-time marketing and communication strategies, strengthening my foundation in media production and public relations.

Jun 2023 – Dec 2023 · 6 mos · India · Remote

• As a Social Media Intern at Exotic Research and Development Center, I contributed to enhancing the organization’s online presence through creative content and strategic planning. I worked closely with the digital team to support social media initiatives, engage the audience, and promote research-driven content to a wider community.
• Key Responsibilities:
• 1.Assisted in developing and scheduling content for platforms like Instagram, Facebook, LinkedIn, and Twitter.
• 2.Researched trends and best practices in science communication and digital outreach.
• 3.Designed visually appealing posts using Canva and basic design tools.
• 4.Monitored engagement metrics and helped analyze post-performance.
• 5.Supported campaign planning and online awareness drives.
• Key Learnings:
• 1.Gained hands-on experience in managing institutional social media accounts.
• 2.Improved skills in content creation, analytics, and digital communication.
• 3.Developed a deeper understanding of the role of social media in research outreach.

Dec 2020 – Dec 2024 · 4 yrs · Kolkata, West Bengal, India · On-site

• As a Freelance Event Manager, I have successfully planned and executed a diverse range of events over the past 4 years, including corporate events, private celebrations, product launches, and brand activations. My role involved end-to-end event management—from conceptualization to execution—ensuring seamless coordination, memorable experiences, and client satisfaction.
• Key Responsibilities:
• 1.Collaborated with clients to understand their vision, goals, and budget.
• 2.Designed customized event concepts and experiences tailored to client needs.
• 3.Managed vendor negotiations, venue selection, logistics, and day-of coordination.
• 4.Oversaw creative elements such as stage design, decor, entertainment, and branding.
• 5.Led cross-functional teams including caterers, decorators, tech staff, and performers.
• 6.Ensured compliance with safety regulations and local guidelines.
• 7.Delivered high-quality events under tight timelines with attention to detail.
• Key Achievements:
• 1.Successfully executed 100+ events across multiple cities.
• 2.Built strong relationships with vendors and repeat clientele.
• 3.Consistently received positive client feedback for creativity and professionalism.