Irina M.

Head of Design

Geneva, Geneva, Switzerland13 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in community-led growth strategies.
  • Proven track record in brand awareness through storytelling.
  • Leader in social media content creation and strategy.
Stackforce AI infers this person is a Marketing and Brand Management expert in the B2C sector.

Contact

Skills

Core Skills

Social Media StrategyBrand AwarenessBrand ManagementContent StrategyDigital MarketingBrand StrategyBrand Marketing

Other Skills

Social Media Content CreationAdvocacy CampaignsGoogle WorkspaceTwitterStakeholder ManagementStrategy ExecutionStrategic MarketingCryptoGlobal InitiativesCommunity eventsGlobal Cross-Functional Team LeadershipConsumer InsightCommunication ProcessesTeam ManagementMedia Management

About

I’m a big believer that great storytelling builds great communities. At Proton, I lead a team of five talented social and community professionals who shape how our brand shows up online. We put humans at the center of everything we do because that’s what builds real brand loyalty. The real algorithm isn’t code, it’s connection. It’s what makes people think, “Okay, Proton gets it.” With over 13 years of experience in marketing, design, and brand management, I bring a unique perspective to content and community strategy. I focus on creating stories that inform, inspire, and entertain, turning Proton’s mission into content people want to share. Always open to conversations on community-led growth, brand awareness, and content strategies. Let’s connect.

Experience

13 yrs 7 mos
Total Experience
4 yrs 6 mos
Average Tenure
9 yrs 1 mo
Current Experience

Proton

4 roles

Head of Social & Community

Promoted

Sep 2025Present · 8 mos

Social & Community Lead

Oct 2022Sep 2025 · 2 yrs 11 mos

Social Media Content CreationAdvocacy CampaignsGoogle WorkspaceTwitterStakeholder ManagementStrategy Execution+53

Brand Manager

Promoted

Sep 2019Nov 2022 · 3 yrs 2 mos

Social Media Content CreationInternal CommunicationsMulti-Channel MarketingGoogle WorkspaceRecruitment MarketingTwitter+55

Digital Marketing Manager

Apr 2017Sep 2019 · 2 yrs 5 mos

Social Media Content CreationInternal CommunicationsMulti-Channel MarketingGoogle WorkspaceRecruitment MarketingTwitter+42

Pioneers.io

Brand Marketing Manager

Oct 2015Apr 2017 · 1 yr 6 mos · Vienna, Austria · On-site

Social Media Content CreationMulti-Channel MarketingGoogle WorkspaceBrand MarketingTwitterBrand Awareness+26

Gant&sterling consulting

Brand Specialist

Oct 2012Oct 2015 · 3 yrs · Bucharest, Romania

Google WorkspaceTwitterBrand AwarenessMedia ManagementContent StrategyIdentity Guidelines+14

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