Jan 2025 – Jul 2025 · 6 mos · London Area, United Kingdom · On-site

• Lead portfolio expansion across the UK, EU, Middle East, and emerging markets (20+ countries) by coordinating with local marketing, R&D, supply chain, manufacturing, and compliance teams to successfully launch new products and line extensions.
• Spearheading a large-scale international project to standardize Nature Valley product language, improving efficiency, margins, and reducing go-to-market time through a phased agile approach.
• Managed end-to-end artwork and packaging development, from briefing and designing to coordinating with external agencies and vendors, ensuring seamless execution across markets.
• Conducted global competitor research to identify growth opportunities in the snacks category, led direct consumer interviews and surveys using Voxpopme, and translated insights into business strategies for margin management and product improvements.

Jul 2024 – Jan 2025 · 6 mos · London Area, United Kingdom · On-site

• Managed brand assets across BrandBank, GCLIPS, and Logobrand for Nature Valley, Betty Crocker, and Fibre One, ensuring consistency and compliance in the UK & EU.
• Led multi-channel seasonal campaigns, handling budgets, digital updates, social media creatives, and website content to drive brand visibility and engagement.
• Worked in a highly agile team, executing quick strategy pivots and competitor analysis to refine marketing approaches.
• Delivered rapid campaign launches and market activations, ensuring strong brand presence in a competitive landscape.

Sep 2023 – Aug 2024 · 11 mos · London Area, United Kingdom

Jul 2022 – Jul 2023 · 1 yr · Bengaluru, Karnataka, India

• Accelerated digital channel revenue for a FMCG/CPG giant by 10x by implementing effective marketing and business strategies, D2C initiatives, B2B and B2C strategies.
• Developed client pitches to showcase company’s services by creating visually compelling presentations to convey complex information in client interactions.
• Facilitated product managers to strategise D2C initiatives for clients, including a large Japanese firm, leveraging digital platforms and optimising customer engagement for e-commerce platforms.
• Focused on Adobe Marketing Cloud to develop unique brand positioning for clients by performing business and market research, customer targeting and digital content delivery using CMS tools

Jan 2022 – Jul 2022 · 6 mos · Bengaluru, Karnataka, India

• Led and coordinated a firm-wide, end-to-end cross-functional marketing campaign collaboratively
• with C-suite executives in my capacity as SPOC by conducting impact interviews monthly
• Applied content marketing, blog-form marketing, social media marketing and stakeholder management skills
• Conceptualised 360-degree cyber marketing campaign themes and ensured its cohesiveness across
• multiple campaign touchpoints
• Formulated various marketing strategies and campaigns, working with technology specialists, to
• create white papers and webpages
• Performed engagement monitoring and technical proofreading
• for large scale Mar-Tech implementations

Aug 2020 – Oct 2020 · 2 mos

• Spearheaded a high-performing team that ranked in top 5 nationally; steered the project ideation and implementation on Electricity Billing and Settlement system in the Indian market
• Developed a product prototype and an in-depth pitch for both technical and non-technical stakeholders, presenting it to the panel, headed by Program Co-ordinator
• Co-authored a research publication in the “International Research Journal of Engineering and Technology, 2021, Volume: 08 titled “Blockchain in Electricity Billing and Settlement System