Feb 2025 – Present · 1 yr 3 mos · San Francisco, California, United States · Remote

• Jennifer is building the essential first-stop for founders looking to bring on the perfect investors for their specific thesis and VCs who want better outcomes from their investments vs just relying on the power law.
• Please see her recommendation below to understand how we work together. So excited for this product to come to market soon

Jan 2025 – Present · 1 yr 4 mos · San Francisco, California, United States · Hybrid

• Raising $65M, Bland AI went from pre-seed to Series B in under 10 months. Sobhan (COO & Co-founder) is one of the smartest and scrappiest founders I have met. His intuition for drive growth for Bland and building connections in an authentic way is exceptional. Love jamming with him.
• 𝗕𝗹𝗮𝗻𝗱 𝗔𝗜: 𝗧𝗵𝗲 𝗩𝗼𝗶𝗰𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗡𝗲𝗲𝗱 𝗡𝗼𝘄
• 𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺
• Customer communication doesn't scale
• Support teams drowning in repetitive queries
• Sales missing opportunities due to slow follow-up
• 24/7 coverage impossible without ballooning costs
• 𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
• Bland AI delivers human-quality voice AI that:
• Sounds genuinely natural, not robotic
• Handles thousands of simultaneous conversations
• Integrates with existing business systems
• Operates 24/7 without additional staffing costs
• 𝗕𝗼𝘁𝘁𝗼𝗺-𝗟𝗶𝗻𝗲 𝗜𝗺𝗽𝗮𝗰𝘁
• 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝘁𝗶𝗺𝗲𝘀: hours → seconds
• 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗰𝗼𝘀𝘁𝘀: reduced by 30-50%
• 𝗟𝗲𝗮𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: significant improvement through immediate engagement
• 𝗖𝗼𝘀𝘁 𝗽𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻: dramatic reduction across all channels
• 𝗥𝗢𝗜: typically positive within first quarter
• 𝗪𝗵𝘆 𝗔𝗰𝘁 𝗡𝗼𝘄
• Early adopters are creating significant competitive advantages while reducing operational costs. Implementation is straightforward, with minimal disruption to existing workflows.
• 𝗗𝗼𝗻'𝘁 𝗹𝗲𝘁 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗯𝗲 𝘆𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝗯𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸 𝘄𝗵𝗲𝗻 𝗮 𝗽𝗿𝗼𝘃𝗲𝗻 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗲𝘅𝗶𝘀𝘁𝘀 𝘁𝗼𝗱𝗮𝘆.
• Try it out now: https://www.bland.ai/

Jan 2025 – Feb 2026 · 1 yr 1 mo · San Francisco Bay Area · Hybrid

• I own the P&L (driving 9.5% growth WoW) and lead AI research, Product Managers, Engineering: Full Stack / Backend / Frontend / QA, UI/UX research , Operations, Data Science, Sales, Supply chain & Logistics, Performance Marketing, Brand, Creative, Social, etc.
• Key skills:
• AI Product Development: Designing, experimenting and building innovative AI features in a high growth AI business.
• AI to Revenue: operationalizing AI products into high margin revenue business
• AI Technical Optimization: Drove financial and technical optimization of the AI stack, significantly reducing processing costs, slashing latency, and cutting customer bounce rates by over 70%.
• AI Product & Eng Team Management: Lead product and Eng teams on efficient weekly release cadence reducing time to output, regressions bugs, etc. Interviewed 100+ product managers.
• AI training data & Human-in-the-loop: Designed growth loops for creating training data for fine-tuning of AI models
• Deep AI Technical Expertise: Fine-Tuning & leveraging AI Models (closed/open apis, open source models), Evals, Prompt Engineering /Meta-prompting, Agentic AI, Orchestration, hosting via Replicate/Runpod
• P&L scaling: Executed scaling of e-commerce marketplace , taking it from pure product-led growth through marketing-led growth & sales-led growth
• Hiring & mentoring: Hired and mentored multiple members of my direct team and executive team
• We are at the forefront of a revolution, building a generational company at the unique intersection of AI, apparel, design, and culture. Our mission is to redefine personal expression and commerce through technology.
• The goal - Instant Fashion - Using apparel as the blank canvas, bringing your personal brand to life, while delivering perfectly against your needs of size, price, color, speed.
• Jiffy is a complex multi-sided apparel marketplace, comprising of B2C, B2B, B2B2C and B2B2B

Jan 2025 – Jan 2025 · 0 mo · San Francisco, California, United States · Remote

• Love what founder Dimitry and team are building. Such an intuitive product which can unlock so much potential in the workforce over multiple use cases
• Graphio is a manager's digital twin that analyzes employee performance by assessing potential, identifying high-potential individuals, and predicting flight risks - all based on events data without accessing any private content, messages, or any sensitive information.
• Their recommended usage scenario is to empower employees by giving them access to personalized insights, highlighting their strengths, areas for growth, and unique qualities (their personal SWOT). Leaders, HR, and managers, in turn, receive updates on positive progress and achievements.

Jan 2024 – Present · 2 yrs 4 mos · San Francisco Bay Area

• Backed by Khosla Ventures and earliest believers in OpenAI, DoorDash and Square, Adarsh and Luis are building the AI Brain for the restaurant industry. A full-stack solution to enable a restaurant GM and Owner to win operationally and financially

Jan 2023 – Jul 2025 · 2 yrs 6 mos · San Francisco Bay Area · On-site

• Series B AI Robotics B2B Startup with $70m raised. From pre-revenue pre-pmf to scaling fast in less than 2 years
• We believe we can change the global food commercial operations forever.
• As part of the executive leadership team, I drive three primary functions:
• 1) Revenue: In 2+ years, I have helped establish Hyphen from pre-revenue to in-revenue with multiple enterprise customers and on path to driving system-wide adoption of robotics in food commercial operations at unprecedented scale
• 2) Commercial operations: I have helped establish operational playbooks, commercial team structure, strong cross-functional collaboration, KPIs/OKRs, etc across multiple functions such as product requirements gathering and alignment, customer success, customer support, deployments, onboarding, training, culinary & menu development, Customer process optimization, Customer standard operating procedure development, customer operations eval for automation etc.
• 3) Corporate Strategy: As a thought partner for the founders, I help in product roadmap, revenue & cash-flow planning, pricing, ROI, growth, milestone planning, board prep, investor communications, budgeting, org development, etc.
• And anything else which is needed of me to make sure we are successful as a company
• I leave you with words from Scott (CEO, Chipotle on Q3 2024 earnings call)
• "More importantly, Hyphen will allow us to unlock demand in digital channel. We know that Hyphen with one individual, the output is far greater than one or two individuals on the table. 60% of our entrees are either bowls or salads. And so, if Hyphen has taken care of, all of that heavy lifting, then the operator can focus on manually building burritos and tacos, we think it's a pretty magnificent lift in overall demand, and we're driving improved performance”

Jun 2021 – Jun 2025 · 4 yrs · United States · Hybrid

• I advise startup founders on topics such as:
• 1) Growth strategy to hit revenue milestones to raise the next round
• 2) Go-to-market team development - evaluation, interview set up, hiring, training, managing efficiently
• 3) Enterprise, Mid-Market or SMB thesis and execution
• 4) LTV/CAC analysis
• 5) Operations overhaul and business process optimization
• 6) OKR development and input/output KPI build and execution
• 7) Product roadmap development and execution
• 8) A/B testing and evals
• etc.
• I advise VCs on topics such as:
• 1) Evaluating a new startups in industries such as marketplace, B2B SaaS, B2B2C SaaS, foodservice, etc.
• 2) Evaluating executive candidates for roles for specific startups
• 3) Setting up venture studios in a specific vertical or thesis
• etc.

Jun 2021 – May 2023 · 1 yr 11 mos · Los Angeles, California, United States

• Built a startup inside a startup with a fraction of the investment peers had, capturing market share in major markets and on a path to profitability in less than 2 years
• A food marketplace which is Good for restaurants, Good for diners, Good for the community (Series D B2B and B2B2C Startup)
• The idea was simple - build a marketplace which returns 100% of profit back to the mom & pop restaurants and the community - the challenge was how to compete with the billions DoorDash, Uber, GrubHub etc were spending to acquire demand and supply. We succeeded in doing this in LA, NYC, CHI, AUS and more - the community loved us. The product features we launched were celebrated. I miss it!
• Reporting to the CEO and founder, I built from 0 to 1, a mission-driven multi-sided food marketplace for all the mom and pop restaurants we love (they keep 100% of their profit). It was built with almost no consumer marketing spend, driven primarily by word of mouth referrals by restaurants and diners who believe in our mission. I drove the P&L of all functions of our marketplace business such as marketing, operations, product, engineering, sales etc.
• I have achieved multiple successes:
• 1) Achieving 3x revenue growth in 2022 and 2x revenue growth planned for 2023
• 2) Business forecasted to reach breakeven and then profitability ahead of benchmark
• 2) Growth driven by a proprietary sales pipeline targeting model built on multiple internal & external datasources increasing LTV/CAC
• 3) Launched marketplace in many major markets such as Los Angeles, New York, Chicago, Austin etc.
• and more...
• ChowNow Marketplace is the home of food and fairness delivered:
• Having proven a strong organic product-market fit, we are now underway in thoughtfully building product features and brand around the win-win proposition of being good for restaurants, good for diners and good for communities.

Oct 2020 – Jun 2021 · 8 mos · San Francisco Bay Area

• Founding leadership for Uber Eats for Business, I defined the OKRs, product roadmap, strategic initiatives roadmap, financial plan development, success KPIs, sales plan etc.
• Result: Global revenue was initially declining which was stabilized and put on a path of growth
• Team & Regions: US & Canada, EMEA, APAC and LATAM
• Additionally, I served as Postmates & Uber Intergration lead
• Given a successful $5B exit of Postmates to Uber, during this time, I was engaged in integration activities to drive a collaborative and unified strategy on verticals moving forward

Sep 2018 – Feb 2021 · 2 yrs 5 mos · San Francisco Bay Area

• Built two businesses approx $2.9B in GMV. Postmates was acquired by Uber for $5B
• 30% of the growth in valuation can be credited directly to J's building two primary businesses:
• 1) Enterprise Vertical: Prior to my joining, Postmates was primarily a SMB operation, with growth in LA, Phoenix and Las Vegas. J personally built and scaled the largest enterprise partnerships for Postmates such scaled McDonald's, Chick-fil-A, Wendy's etc. which represents $100s of millions in revenue. He added the frameworks, strategy, data analytics etc. to scale effectively. He also guided the product & eng team to develop effective product to grow the overall business
• 2) New Verticals (Grocery, Retail, Convenience Stores & Healthcare): As the General Manager of the New Verticals, J incubated and launched this vertical from ground up. Working cross-functionally with bizops, product, engineering, finance, marketing, growth, legal, etc, J scaled the vertical to a multi-million dollar business in a few months, which scaled further under Uber
• At the Uber-Postmates merger, we were applauded for the scale the businesses had reached with very limited resources in comparison

Aug 2016 – Sep 2018 · 2 yrs 1 mo · Chicago, New York, Boston, San Francisco

• J Goel is highly experienced in enabling top-line growth in companies via organic and inorganic strategies. He is well-versed in many different types of industries such as food, retail, consumer packaged goods etc.
• Example of experience includes:
• Strategy experience:
• Long-term growth strategy in quick service restaurant and food retail for $25+ billion fast food company
• Growth strategy in small brand incubation for $160B market cap consumer packaged goods company
• Growth strategy in 3D printing for a $100B conglomerate
• Growth strategy for a conglomerate in 30+ industries and 1000+ market segments in search of a new high-growth/high-EBITDA 'platform'
• M&A / Private equity experience:
• Due diligence on >$3B consumer packaged goods brand incubator
• Due diligence on a retail grocery packaging company
• Synergy Assessment experience:
• Developed top-down and bottom-up cross-sell / revenue synergy frameworks and sized EBITDA run-rate impact for large products manufacturer
• Developed cost and revenue synergies for a distribution company
• Skillset includes Mergers & acquisitions transactions, Growth Strategy, Private Equity due diligence, Corporate Development, Strategy, Project Management & Execution, Financial Analysis & Forecasting, Quantitative Analysis & Modeling, Marketing & Consumer Insights, Business process re-engineering etc.

May 2015 – Aug 2015 · 3 mos · Greater Los Angeles Area

• Designed and Recommended growth strategies for CapGroup's $25 billion Private Wealth Management firm
• Project Modules included:
• 1. Private Wealth Management Industry Analysis
• 2. Competitive Analysis in collaboration with McKinsey & Company
• 3. Services, Revenue and Cost Benchmarking
• 4. Pricing & bundling

Nov 2014 – May 2015 · 6 mos · Shanghai, Hong Kong and Macau

• Worked with Brand President of a $120 million men's grooming and shaving prestige brand to design and recommend international market entry strategy to counter stagnating sales in domestic market.
• Project modules include:
• 1. Consumer and Market Analysis
• 2. Competitor Analysis
• 3. Distribution Channel and Point of Sale Analysis
• 4. Historical Market Penetration Research

Nov 2014 – Apr 2015 · 5 mos · Raleigh-Durham, North Carolina Area

• Provided the YMCA board of directors with fresh perspectives and critical business skills.
• Gained valuable insight into the governance and inner workings of nonprofit organizations.
• Worked closely with board mentor, participating in board meetings and committee meetings.

Jun 2014 – Dec 2014 · 6 mos · San Francisco Bay Area

• Advised Column5 consultants on complex project requirements in areas of strategic planning and implementation.

Jul 2011 – May 2014 · 2 yrs 10 mos · San Francisco Bay Area

• Strategic experience:
• Sales & Revenue Planning
• Manufacturing cost planning
• Profitability Analysis
• Operating expenditures planning
• Employee Salary, Headcount and Travel planning
• Capital and Fixed Asset planning
• Manpower resource planning

Mar 2010 – Jul 2011 · 1 yr 4 mos · San Francisco Bay Area

• Managed a team of 17 consultants, based in US, India, and Philippines.
• Lead projects in operations to reduce cost and grow revenues for our clients.
• Finance and Accounting : General Ledger development, Cost Center & Profit Center Accounting, Capital Expenditures, Project System, Investment Management, Product Costing.
• Functional Segments: Human Resource Management, Material Management, Sales and Distribution, Customer Relationship Management, Supply Chain Management.
• Planning Processes: Demand Planning ,Supplier Network Planning, Supply Chain planning, Business Analytics

Jan 2009 – Mar 2010 · 1 yr 2 mos

• Led cross-functional teams through all phases of Software Development Life cycle (SDLC) including Analysis, Design, Development, Testing, Implementation, Documentation, and User training.

Jun 2007 – Jan 2009 · 1 yr 7 mos

• Collaborated with AT&T sales, marketing, finance, operations, supply-chain and real-estate teams to enable the launch of their revolutionary product - U-Verse TV, phone and internet

Jan 2006 – Jan 2007 · 1 yr

• Program Advisor: Professor Matt Bishop
• Project: Intrusion Detection and Deception Mechanisms:
• Project Description:
• Assisted in the development of several mechanisms that allow systems to deceive attackers into thinking their attack succeeded.
• Researched methods to monitor and track hacker activity within the system.
• Assisted in analyzing pathways of information flow through the Linux kernel to determine how an attacker can acquire information about some aspect of the state of the system.

Jan 2006 – Jan 2007 · 1 yr

• Program Advisor: Professor S. Felix Wu
• Project: DaTorrent - A Selfish Bit-Torrent P2P Client:
• Project Description:
• Assisted in the development of two new greedy algorithms to replace the standard Rarest First and Choke/Random Unchoke algorithms used in the Bitorrent Client.
• Implemented these algorithms into Bram Cohen’s original code decreasing the expected download time by 35% on average.
• Modified the original BitTorrent code to distinguish peers according to MAC addresses versus IP addresses.
• Project: Davis Social Links – A Trust Based E-Mail Client
• Project Description:
• Implementation of a dynamic, scalable, decentralized communication system, named Davis Social Links (D.S.L.) designed for large- scale networks (~40 billion nodes)
• Connects users based on the exchange of natural language keywords that represent the interests of each user.
• Senders can only send/receive messages via their social connections and hold message forwarders accountable for any spam a client might receive.

Jan 2006 – Jan 2007 · 1 yr

• Client: UC Davis Agricultural Dept.
• Project: Remote Sensor Deployment Testbed
• Project Description:
• Used Source forge’s Player/Stage/Gazebo Project in the creation of a read-think-act loop robot simulation.
• Developed a interface to gather and broadcast data between the multiple active robots.
• Assisted in simulation and testing of the software.