May 2023 – Nov 2024 · 1 yr 6 mos · New Delhi, Delhi, India · Hybrid

• Create a preference for Brand Karkinos
• Full-suite communications for the brand and all business, service verticals
• Image-building and reputation management
• Launch GTMs
• Social media, website, PR
• Design, UI/UX

Nov 2022 – Present · 3 yrs 7 mos · New Delhi, Delhi, India · Hybrid

• As a Trustee of Max India Foundation (MIF), one facilitates, monitors and ensures quality and value-based education to underprivileged children.
• MIF 2.0 supports the creation of opportunities by empowering children in need, with quality education to help them build a bright future. This empowers them to stand an equal chance for further education and job opportunities, thereby transforming their lives and those of their families and eventually contribute to nation building.

Jul 2021 – Jul 2023 · 2 yrs

Dec 2020 – Jul 2023 · 2 yrs 7 mos · NCR

• TEDx Speaker| Start-up Mentor| Brand Marketer & Communicator| Digital Marketer

Jul 2017 – Dec 2020 · 3 yrs 5 mos

• Doubled revenue from digital channels registering a triple-digit y-o-y growth
• Led the brand’s digital consolidation, transformation & adoption journey for ‘one version of truth’ for business and ‘one Fortis’ experience for the consumer
• During COVID19, was the first in the category to launch its virtual consults platform - 72 hours from the onset of the lockdown – and led the digital adoption to claim significant part of the offline volumes
• Maximized the Brand’s SOV online to be declared a ‘Digital Prime’ alongside most responsive brand in healthcare category on social media
• Credited with lending the Brand a higher purpose and soften the ‘commercial only’ perception through private healthcare industry’s biggest public awareness and sensitization campaign on Organ Donation #MoreToGive (winner of 15+ prestigious awards including Effies India & APAC Finalist)

Apr 2015 – Jun 2017 · 2 yrs 2 mos

• Define and articulate the brand value proposition for the external (both B2C & B2B) as well as the internal audience
• Responsible for the Brand, Marketing & Digital Communications strategy of the organization. Work closely with the business heads in developing new products, service lines and their ‘Go to Market’ strategies.
• Digital assets creation and establishing digital as a key channel for incremental business growth.
• Marketing Automation and Content Marketing to map the consumer’s lifecycle across various touch-points for better consumer engagement.
• Digital Transformation to make the organization more intuitive about changing consumer expectations and ease the consumer pain-points leading to enhanced consumer experience and business results.
• Augmenting positive sentiment, online reputation management and brand advocacy
• Driving positive affiliations and preference for the Brand through socially responsible causes such as Organ Donation and Pollution control.
• Leading a team of 10 in direct span of control and 25 through them, in addition to agencies management.
• Providing strategic direction and leading the delivery of the CSR strategy
• Networking and building relationships with external agencies, government, and non-profit organisations to ensure efficiency of CSR function.

Jan 2012 – Apr 2015 · 3 yrs 3 mos

• Driving Creative Agencies – internal as well as external, for design and development of content for all promotional materials like advertisements, brochures, patient information literature and with media agency for media releases.
• Evaluate and deploy input and output of all marketing literature, patient information literature, ensuring timely delivery and ongoing availability of updated material for the sales team as well as business partners
• Website development / management, Digital & Social media interface
• Quality Control, Compliance of all standard Marketing Communication material along with managing Marketing budgets.
• Corporate Communications, Public Relations – Interface with media fraternity.
• Ensure availability of latest information on products, brand, templates, logos etc. to employees and ensure Brand values are deployed across the organisation.
•  Advertising, Signages & Outdoor Communication
• Drive market, brand perception research to evaluate the brand saliency and stochastic share.
• Event conception, briefing and implementation
•  Liasion on CSR projects in the domain of Women & Child Health with Fortis Foundation

Nov 2005 – Dec 2011 · 6 yrs 1 mo · New Delhi Area, India

• Achievement:
• Awarded the Max India Chairman’s Award in 2009 - the highest order of achievement in the Max Group for outstanding individual contribution.
• Role:
• Create preference for Brand Max and leading its Marketing, ORM & corporate communications, events and public relations strategy
• Drive market, brand perception research to evaluate the brand saliency and stochastic share.
• Liaison on CSR projects in the domain of Women & Child Health with Max India Foundation

May 2005 – Nov 2005 · 6 mos

• Key Account Management of a portfolio of 70 accounts comprising of top corporations
• Commercial time selling of the flagship channel (NDTV 24x7)

Jan 2004 – Apr 2005 · 1 yr 3 mos

• Key account/relationship management of a portfolio of 150 accounts comprising of top corporations, UN Organizations & Government bodies
• Developed programs for domestic and international customer automation, handling over 20% of the Oberoi Group's total reservation volume
• Effectively handled ‘Request for Proposal’ tracker and Global Distribution System (e-business bulk booking) responsibilities