Apr 2020 – Dec 2021 · 1 yr 8 mos

• Part of the founding team at Vitraya, where I built the entire product from the ground up, starting from branding and design systems to shaping the user experience and influencing product strategy. Over time, I transitioned into product management, taking end-to-end ownership of the roadmap, execution, and scaling initiatives.
• Key Contributions:
• Built the product from zero to one, defined branding, UI/UX foundations, and design systems that set the visual and functional tone of Vitraya’s platform.
• Established and scaled a high-performing design team that became central to the company’s product evolution.
• Collaborated closely with engineering and business teams to deliver intuitive, user-centric experiences aligned with strategic goals.
• Transitioned into product management, taking charge of feature prioritization, roadmap execution, and product-market fit.
• Drove the alignment of product, design, and engineering, ensuring seamless delivery of business-critical solutions.
• Actively engaged in customer education and adoption efforts, helping build trust in a product that was ahead of its time.
• Created investor-ready prototypes, branding, and pitch assets that supported early fundraising.

Feb 2019 – Mar 2020 · 1 yr 1 mo

Apr 2015 – Dec 2018 · 3 yrs 8 mos

• Played a pivotal role in shaping the user experience and product interface for one of India’s fastest-growing digital payment platforms.
• Built the design and front-end development function from the ground up and collaborated closely with product, engineering, and business teams to deliver seamless, scalable experiences.
• Key Contributions:
• Built the design team from scratch and established a high-performing design function that became central to MobiKwik’s product evolution.
• Contributed to scaling MobiKwik’s active user base from ~4M to 65M+.
• Led the front-end development and laid the foundation for data-driven design decisions and seamless integration between UX, product, and engineering.
• Collaborated closely with product managers and business stakeholders to shape roadmap priorities and ensure alignment with user needs.
• Gained early exposure to product strategy, which eventually shaped my transition into product management.

Dec 2013 – Apr 2015 · 1 yr 4 mos

Oct 2011 – Nov 2013 · 2 yrs 1 mo · Gurgaon, India

• Key member of the Design & Product team
• Responsible for crafting high quality User Interface Design of User facing Web, iPhone, Android and Symbian applications
• Usability analysis and testing for new product features
• Done heavy cross browser UI compatibility in Mozilla Firefox, Safari, Chrome, IE(7+) and Opera. Also have ability to handle IE6 too.

May 2009 – Sep 2011 · 2 yrs 4 mos · Noida Area, India

• Worked as UI/UX Designer & Drupal Themer
• Experience slicing assets from PSDs and producing section 508 compliant Themes
• Familiarity with Agile Software Development methodologies.
• Responsible for building UI for desktop and MVC applications (Zend & Symfony) Designing Drupal themes that are compliant with all major modern browsers (E.g. IE 6+, Firefox, Chrome, Safari, Opera)
• Creating pixel-perfect CSS designs from PSD
• Familiarity with Agile Software Development Methodologies

Jul 2008 – May 2009 · 10 mos · Gurgaon, India

• Responsible for managing dalermehndi.com Graphic and Flash Design work in games, walk through, 2d animation, Audio Visuals
• Designing Artworks for Printing & Press Conferences