Feb 2019 – Present · 7 yrs 3 mos · Kolkata, West Bengal, India · On-site

• Building SAY

Aug 2015 – Feb 2017 · 1 yr 6 mos · Kolkata, West Bengal, India

• Went from 0 to 700+ contracts (Hotels and Homestays) and 0 to 25 cities in span of 18 months in East India
• Led a 10 member cutting edge sales team and 20 member support team ; hired and trained the team members
• Conducted more than 20 workshops in 10 new cities in 9 months; managed to onboard 50 suppliers at avg CAC of Rs 250
• Identified the cities to expand through events; defined target audience and marketing methods; achieved 60% event conversion
• Spearheaded interactions for MoUs with Tourism boards of West Bengal, Assam, Chhattisgarh to build an ecosystem of homestays
• Created and monitored Google Adwords campaigns to increase demand in the area at an average cost of Rs 350 per booking
• Raised bookings conversion to 70% by addressing the bounced bookings through a daily RCA and improvisation
• Co-ordinated with B2B travel agents; onboarded 15 agents and generated a revenue of Rs 5 lacs
• Increased the brand presence of Stayzilla in East through BTL marketing methods like Banners, Goodies, Flyers and activations

Aug 2009 – Aug 2015 · 6 yrs · Kolkata Area, India

• Managed a budget of Rs 30 lacs per year for CII events and Rs 50,000 for social media marketing
• Developed and managed online marketing campaigns for CII Center of Excellence, Kolkata; increased likes to 5000 from 14 in 1 yr
• Conceptualized, planned and executed more than 25 seminars, 50 workshops , 6 trade fairs and 6 conferences over 6 years
• Conducted research to identify the target geographies, locations, audience and vendors for conducting events
• Identified vendors for events and negotiated rates; managed the project quality and progress through meticulous monitoring
• Liaised with C-level executives – Marketing & HR professionals for sales of CII services.
• Identified speakers for the events from Public and Private companies for High Profile events and coordinated session allocations
• Conducted meetings with Directors, GMs, CMOs for closure of sponsorship deals; managed to increase sponsorships by 20 % YOY

Sep 2007 – Jul 2009 · 1 yr 10 mos · Greater Kolkata Area

• Generated revenue of Rs 6L through sales of 130 policies; registered a sales growth of 15 %
• Generated 250 new leads and converted 60 % ; registered a customer base growth of 100 %
• Awarded as best performer in sales of equity linked pension and life products during the FY 2008-09

Feb 2007 – Jun 2007 · 4 mos · Greater Kolkata Area

• Handled 200 calls per day with average TAT of 2.5minutes
• Awarded Silver rating in customer satisfaction and work performance.