Sep 2024 – Aug 2025 · 11 mos · Gurugram, Haryana, India · On-site

• ~ Designing for the core UX of the platform
• ~ Solving for getting the orders delivered faster and correctly
• ~ Setting experiences for large / expensive orders
• ~ Designing for Dark Stores, Riders, Bistro and more

Apr 2024 – Sep 2024 · 5 mos

• At Cars24, I'm owning designs for C2B Business (Sell Used Car) and VAS -
• Solving problems like
• 1. Improving location accuracy (saving effort and money)
• 2. Improving the D0 level adoption for inspection (building and filtering high intent users for low drops)
• 3. Lead creation (Encouraging users share info and create a lead to sell)
• 4. Price perception and retention (Building trust, education and retaining business)
• 5. Personalised experience for repeat users (Reducing duplicate leads & catering optimised experience)
• 6. Selling experience (Selling is tiring and hard, trying to make it easy, honest, and delightful exp)
• 7. Overall reducing funnel drops, improving conversions & and enhancing experience. A lot more to talk about.
• 8. Driving new design initiative like 3D model implementation and many more.
• My Design process and best practice
• 1. Understand problem
• 2. Validate the problem via Data, Research, Talking to users, Shadowing users, Analysing session recordings, Heatmaps, Surveys, field visits, User testing, observing call recordings, and interaction. (Not necessarily all, depends on the problem)
• 3. Summarising observations and making a roadmap to approach for a solution.
• 4. Stitch ideas and measure changes in the whole user journey. May require to break it down into chunks.
• 5. Iterate and take feedback until I feel confident.
• 6. Test via a prototype to validate the approach and solution.
• 7. Define KPIs to measure the success of design.
• 8. Document design decisions for handoff
• 9. Track results to improve it more in the future by measuring what worked well and what didn't. & Why?
• Setting up Design Team & Culture
• Helping in building the team.
• Contributing to team culture by sharing best practices.
• Food connoisseur and clown for the team
• Mentoring and also learning a lot myself

Jul 2023 – Mar 2024 · 8 mos

• At Cars24, I'm owning designs for C2B Business (Sell Used Car) and VAS -
• Solving problems like
• 1. Improving location accuracy (saving effort and money)
• 2. Improving the D0 level adoption for inspection (building and filtering high intent users for low drops)
• 3. Lead creation (Encouraging users share info and create a lead to sell)
• 4. Price perception and retention (Building trust, education and retaining business)
• 5. Personalised experience for repeat users (Reducing duplicate leads & catering optimised experience)
• 6. Selling experience (Selling is tiring and hard, trying to make it easy, honest, and delightful exp)
• 7. Overall reducing funnel drops, improving conversions & and enhancing experience. A lot more to talk about.
• 8. Driving new design initiative like 3D model implementation and many more.
• My Design process and best practice
• 1. Understand problem
• 2. Validate the problem via Data, Research, Talking to users, Shadowing users, Analysing session recordings, Heatmaps, Surveys, field visits, User testing, observing call recordings, and interaction. (Not necessarily all, depends on the problem)
• 3. Summarising observations and making a roadmap to approach for a solution.
• 4. Stitch ideas and measure changes in the whole user journey. May require to break it down into chunks.
• 5. Iterate and take feedback until I feel confident.
• 6. Test via a prototype to validate the approach and solution.
• 7. Define KPIs to measure the success of design.
• 8. Document design decisions for handoff
• 9. Track results to improve it more in the future by measuring what worked well and what didn't. & Why?
• Setting up Design Team & Culture
• Helping in building the team.
• Contributing to team culture by sharing best practices.
• Food connoisseur and clown for the team
• Mentoring and also learning a lot myself

Apr 2023 – Jul 2023 · 3 mos · Gurugram, Haryana, India · On-site

• Joined InsuranceDekho (CarDekho Group) as Verak was acquired.
• Lead Product Design for SME Verticle with a team of 3 designers.
• Manages and streamlined design process for better collaboration and handoff amongst all stakeholders
• Built a B2C platform (Web & Mobile) for the SME insurance market
• Initiated and fast-tracked Design System at InsuranceDekho naming it "Rome - DS"
• Built a crucial Lead Management System for better customer support and sales experience for customers and businesses.
• Worked on a few landing pages as well.
• While I was only there for 4 months. I feel I contributed a lot as I already understood the insurance business pretty well based on my experience working at Verak. Moved on to work for a much scaled and mature design team.

Sep 2021 – Apr 2023 · 1 yr 7 mos

• My role hasn’t been just about designing or executing PRDs. It has always been about improving the product, no matter if it’s through design or pitching an idea for sales, marketing, or operation in the process, digital design, or offline design.
• I’ve been leading Product Design since Jan 22, designing for Sales(Online and offline), Operations, Underwriting, PDF templates & and customer-front SAAS tools.
• Managing/updating the Design system and setting up frameworks
• Responsible for a few UX Researches involving listening to call recordings, User Interviews, and Shadowing sales reps over the floor.
• QAing designs, processes, and product flow to identify flaws and potential improvements.
• Successfully built products from 0-1, set up a design and research team.
• Eventually all the hard work resulted in getting out product values and acquired by InsuranceDekho (CarDekho Group).

Mar 2021 – Sep 2021 · 6 mos

Aug 2020 – May 2021 · 9 mos

• Reviewing the work of a team of 5 and sending across the funding updates, valuation, and accounting reports onshore. Mostly same work as an actuarial analyst but now as a tier 2 checker/reviewer.

Jul 2018 – Aug 2020 · 2 yrs 1 mo

• Pension and Retirement
• Responsible for Individual Liability Calculations, Pension Fund Valuations, Funding Updates & Year-end pension accountancy.
• Part of an expert group of in-house developed software where I collaborated with developers for subject matter logic to code the software which was used by Aon Retirement Benefits employees worldwide.

Mar 2018 – Jun 2018 · 3 mos

• Retirement

May 2017 – Jul 2017 · 2 mos · Noida

• My task was to develop a " Temperature Forecasting Model " for New Delhi to be used in temperature insurance products considering 4 independent variables (Rainfall, Dew Point, Humidity and Wind)by using MULTIPLE LINEAR REGRESSION MODEL on SPSS.