Jessie Paul

Co-Founder

Bangalore Urban, Karnataka, India31 yrs 11 mos experience
Highly Stable

Key Highlights

  • B2B Industry Contributor of the Year 2025
  • Founder of Paul Writer, advising top brands
  • Former CMO at Wipro during hypergrowth
Stackforce AI infers this person is a Marketing Strategist with extensive experience in B2B branding and governance.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementThought Leadership

Other Skills

go-to-market strategiesmarket positioningaccount-based marketingcontent dominationLeadershipDiversity & InclusionBusiness CoachingOnline MarketingMarketing CommunicationsDirect MarketingDigital MarketingSocial Media MarketingAlliance MarketingDemand GenerationCorporate Branding

About

I’m Jessie Paul — Independent Director, venture advisor, and marketing strategist passionate about helping businesses scale through frugal, high-impact branding. Currently on the Boards of PB Fintech (PolicyBazaar), CreditAccess Grameen, Bajaj Consumer Care, and CIEL HR, I bring experience across Audit, Risk, SRC, NRC, and CSR committees. I’ve completed full terms on the Boards of Royal Orchid Hotels and Expleo Solutions. In 2025, I was recognized as B2B Industry Contributor of the Year by the B2B World Summit. As founder of Paul Writer, I’ve worked with firms like Adobe, Microsoft, LinkedIn, Happiest Minds, and IBM on go-to-market, brand positioning, and customer marketing. I am actively involved in our specialized executive search practice focused on hiring CMOs — combining deep industry networks with firsthand knowledge of what makes a marketing leader succeed. Previously, I was CMO at Wipro Technologies during its hypergrowth years, following brand and marketing leadership roles at Infosys and iGATE (acquired by CapGemini). I’ve lived and worked in Amsterdam, Singapore, and India, giving me a cross-cultural perspective on growth strategy, governance, and brand-building across markets. I’m the author of Marketing Without Money and No Money Marketing, and publish Marketing Booster Shot, India’s longest-running marketing newsletter. I enjoy working with founders and CEOs to sharpen GTM, simplify positioning, hire great CMOs, and scale brand trust — without wasting a rupee.

Experience

31 yrs 11 mos
Total Experience
5 yrs 1 mo
Average Tenure
3 yrs 8 mos
Current Experience

Ciel hr

Independent Director

May 2024Present · 2 yrs · Chennai, Tamil Nadu, India · Remote

  • As a non-executive director at CIEL HR, I provide strategic guidance, offer independent oversight, and ensure that the company adheres to good governance practices. I bring an external perspective to the board, contribute to decision-making on major issues, and support the executive team in achieving the company’s long-term objectives. With CIEL HR headed toward an IPO, my role is crucial in safeguarding stakeholder interests and steering the company through this significant transition.

Paul writer pte ltd

Chief Executive Officer

Sep 2022Present · 3 yrs 8 mos · Singapore

  • Managing the Singapore client base through a direct presence in Singapore. Services offered are go to market strategy, brand and positioning advisory, and program management of marketing programs.

Bloomsbury publishing india

Author

Dec 2021Present · 4 yrs 5 mos

  • Authored "Marketing Without Money," a book on frugal marketing techniques for building challenger brands.
  • Developed frameworks and case studies to help brand owners and marketers maximize marketing investments.
  • Advised CEOs on implementing DIY marketing plans to drive company growth.
Marketing StrategyLeadershipThought Leadership

Pb fintech limited (parent of policybazaar)

Non Executive Independent Director

Jun 2021Present · 4 yrs 11 mos · India

  • PB Fintech is the holding company for Policybazaar, Paisabazaar and other group companies. Policybazaar is India’s largest online insurance comparison website. Paisabazaar.com is India’s largest online marketplace for financial products.

Creditaccess grameen limited

Independent Director, Member of the Board, Committee Member - IT Strategy, NRC, CSR

Sep 2020Present · 5 yrs 8 mos · Bengaluru, Karnataka, India

  • CreditAccess Grameen limited is a leading Indian microfinance institution headquartered in Bengaluru, focused on providing micro-loans to women customers predominantly in rural areas across India. The Company is now operating in 230 districts in the 13 states (Karnataka, Maharashtra, Tamil Nadu, Chhattisgarh, Madhya Pradesh, Odisha, Kerala, Goa, Gujarat, Rajasthan, Uttar Pradesh, Bihar and Jharkhand) and one union territory (Puducherry) in India through 928 branches. The Company’s Promoter is CreditAccess Asia N.V., a multinational company specializing in MSE financing (micro and small enterprise financing), which is backed by institutional investors and has a micro- lending experience through its subsidiaries in four countries in Asia.

Bajaj consumer care

Independent Director, Member of the Board, Committee Member - Audit, Risk Management

Mar 2019Present · 7 yrs 2 mos · Mumbai Metropolitan Region

  • Bajaj Consumer Care Ltd., part of the Bajaj Group of Companies, is one of India’s well-established companies in the beauty care category. The flagship brand, Bajaj Almond Drops Hair Oil, is a leading name in the hair oil market.

Royal orchid hotels

Independent Director, Member of the Board, Committee Member - Audit, NRC, CSR

Nov 2017Nov 2022 · 5 yrs · Bengaluru, Karnataka, India

  • Royal Orchid hotels offers a range of business hotels ranging from luxurious 5-star hotels to economy business hotels. The group operates 47 hotels across 33 cities. Royal Orchid Hotels is among India's fastest growing hospitality chains.

Expleo solutions, incorporated (formerly known as thinksoft)

Independent Director, Member of the Board, Chairperson - CSR, Member - Audit, Stakeholder, Risk

Oct 2014Oct 2024 · 10 yrs · Greater Chennai Area

  • Expleo Solutions Limited (formerly known as SQS India BFSI Limited) is part of the Expleo Group of companies, focusing exclusively on business assurance, quality assurance and software testing for the banking, insurance and financial services industries.
  • Expleo Solutions Limited is a public company listed on both the BSE and NSE with its registered office in Chennai, India and works with clients across APAC, USA, Europe and the Middle East.

Paul writer

Founder & CEO

Jan 2010Present · 16 yrs 4 mos · Bangalore · Hybrid

  • Developed go-to-market strategies aligning sales, marketing, and business objectives for Paul Writer in Bangalore.
  • Led market positioning efforts to define unique value propositions and drive brand strategy and marketing plan development.
  • Implemented account-based marketing initiatives and executed content domination plans for increased market presence.
go-to-market strategiesmarket positioningaccount-based marketingcontent dominationMarketing StrategyBrand Management

Wipro technologies

2 roles

Chief Marketing Officer

Promoted

May 2005Jan 2010 · 4 yrs 8 mos

  • Manage the branding and marketing for Wipro's technology business worldwide. Reporting to the CEO, key mandates are to improve the perception and awareness of Wipro and position it as a global leader in business transformation.

Chief Marketing Officer - IT Business (Wipro Technologies & Wipro Infotech)

May 2005Jan 2010 · 4 yrs 8 mos

  • Manage marketing strategy, communications and branding for the $5bn IT business for Wipro.

Igate global solutions

Head of Worldwide Marketing

Jul 2003May 2005 · 1 yr 10 mos

  • Manage the creation of the brand, external interfacing and positioning of service offerings.

Infosys technologies

Global Brand Manager

Jan 1998Jan 2003 · 5 yrs

  • Part of the team that set up the marketing infrastructure for one of India's iconic brands.

Ogilvy & mather advertising

Account Executive

Jan 1995Jan 1998 · 3 yrs

Tata elxsi

System Support Executive

Jan 1992Jan 1993 · 1 yr

Education

Indian Institute of Management, Calcutta

Master of Business Administration - MBA — Marketing

Jan 1993Jan 1995

National Institute of Technology, Tiruchirappalli

BE — Computer Science

Jan 1988Jan 1992

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