Feb 2022 – Jan 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

• Building a vertical financial services company for India's $120bn education sector. Currently working on building best-in-class payment and lending products.

Mar 2019 – Jan 2022 · 2 yrs 10 mos · Gurgaon, India

• Payments
• Scaled Zomato's payments stack that processes $300mn+ every month
• Worked on improving txn success rates and reducing costs
• Launched Zomato’s PPI wallet to make payments for fast and seamless payments
• Built a central billing and settlement reconciliation service
• Zomato Pro and Zomato Pay
• Built the dining bill payment product from scratch leading to $20mn in monthly GMV
• Improved market-fit for Zomato Pro; improved acquisition and renewal funnels
• Search and Discovery
• Rebuilt Zomato’s dining discovery flows
• Worked on the restaurant raking algorithm to improve relevance

Sep 2018 – Feb 2019 · 5 mos · Gurgaon, India · On-site

• Launched the movie ticketing business; defined roadmap, converted it to user stories/wireframes; engaged with the tech team to plan sprints, defined the go-to-market strategy and monitored KPIs
• Evaluated new product verticals; liaised with third-party organisations to understand the challenges, assess the opportunities/threats and defined MVP requirements for pilot programs
• Worked with Paytm, Alibaba and partners in China to bring the powerbank sharing business to India; responsible for opportunity evaluation, procurement, timelines, pricing and product flow

Jun 2016 – Sep 2018 · 2 yrs 3 mos · Noida Area, India · On-site

• As a product manager at Dineout, I owned the roadmap for mobile apps - from ideation and design to ensuring delivery of a consistent product experience.
• Product Lead for GIRF - our biggest user acquisition campaign; delivered 4x YoY growth
• Built the automation product for instant confirmations; improved operational efficiency by 30%
• Conducted A/B tests and increased app conversions by 15% (WoW)
• Launched Dineout’s referral and loyalty program; increased app engagement by 20%
• Ran A/B tests to improve homepage discovery and sorting logic to increase CTR by 20%
• Principal Product Manager for the ticketing platform; achieved 120% of target sales in first 2 months
• Product Head for Gourmet Passport (subscription product) - drove a 60% increase in subscription rate
• Monitored key metrics and performed in-depth data analysis using SQL/Tableau to draw actionable insights

Jun 2015 – Jun 2016 · 1 yr · New Delhi Area, India

• Product Marketing
• Introduced referral programs and social media campaigns to drive 5000+ installs in the first week of launch
• Tracked customer satisfaction metrics like NPS and ratings; maintained a 4.4+ rating on App Store and Play Store
• Ran app install campaigns; leveraged word-of-mouth marketing to reduce the associated CAC by 20%
• Website & apps
• Monitored KPIs including conversion, retention and request resolution time
• Drove UX changes that led to 17% increase in session time & 5% decrease in bounce rate
• Improved page links and sitemap for SEO leading to a 15% increase in DAUs
• Introduced lead generation forms on web/mobile - ran A/B tests to maximise conversion
• Operations
• Achieved a 60% increase in team efficiency in 2 months through automation, specialisation & training
• Developed dashboards & defined SOPs to help team leads monitor daily operations & take progressive action
• Corporate Alliances
• Initiated partnership talks and reached revenue-sharing agreements with 50+ service providers

Apr 2015 – May 2015 · 1 mo · New Delhi Area, India

• Designed user flows for the Goodservice mobile apps following Material Design guidelines
• Worked with the HTML developers to enhance the desktop website flow

Dec 2014 – Dec 2014 · 0 mo · Gurgaon, India

• Worked under the Product Head in the days leading up to the launch
• Responsible for liaising with digital, print and PR agencies for the launch of YU mobile phones.
• Preparing the presentation deck for the launch event for Yu Yureka smartphone
• Reaching out to & building strategic relations with tech bloggers & influencers
• Finalising and cross-referencing spec sheets to be shared with the press
• Negotiating & finalising merchandise orders for the launch event

Oct 2014 – Jan 2015 · 3 mos

• Interned with JBL under the GrooveBaba program
• Helped increase brand awareness on social media channels like Facebook, Twitter and Instagram
• Conducting brainstorming sessions & planning social media campaigns to promote JBL Products
• Conducting conceptual photo-shoots around JBL products and youth
• Analysing social media activity, submitting weekly reports & converting sales leads

Oct 2013 – Nov 2013 · 1 mo

• Worked with IGNCA as a Scholar Guide for an exhibition of India's Audio-Visual Archives
• Responsible for helping patrons and visitors discover and explore the content on display
• Engaged in active discussions around the importance of archiving history and drawing learnings from it

Jan 2012 – May 2015 · 3 yrs 4 mos

• Worked with various organizations including NGOs, college unions, start-ups and event organisers
• Designed print and social media communications for events and exhibitions
• Designed logos, letterheads, brochures and other corporate stationery for start-ups
• Developed websites and landing pages on Wordpress