Aug 2015 – Present · 10 yrs 9 mos · Oakland, CA

• The Amplify Lab helps future-minded humans and ideas become irresistible by invitation, not persuasion. This is where misunderstood brilliance becomes momentum.
• Whether I’m on a keynote stage or in a quiet side conversation, my work is about reshaping perception in real time. Not with polish, but with clarity that cuts. As journalist & entrepreneur Sarah Lacy once put it, “Joanna is a glittering buzzsaw who cuts through the BS in the world of work.”
• This isn’t branding. It’s perception architecture.
• I work with individuals and organizations when something should be happening but isn’t. When the right people aren’t seeing it yet. When the language isn’t landing. And when it’s time to stop pitching and start creating the conditions where others want in.
• People often walk away with more than momentum. They walk away remembering who they are and why it matters. Cristina Mancini, CEO of Black Girls Code said it best: “Joanna reminds us that we're not awesome by accident.”
• Selected impact and collaborations:
• Created 10-minute perception makeovers in the middle of conference halls, helping leaders reframe how they show up. Each walked away with language that sparked new conversations and unexpected follow-ups
• Delivered more than 100 live performances designed to shift how people are talked about in the rooms they’re not in, including invitation makeovers seen by audiences of hundreds to thousands
• Guided thousands of audience members across keynote stages at TED, Dreamforce, Google, Microsoft, GE, and Kauffman Foundation to rethink how they present their potential so others want in before they have to pitch
• Partnered with founders, executives, and teams inside tech, innovation, and impact-driven companies to reshape how their work is received, understood, and shared
• Sparked perception shifts that move projects forward, get stakeholders unstuck, and make the next move feel obvious

Jan 2014 – Dec 2019 · 5 yrs 11 mos · United States

Oct 2010 – Mar 2015 · 4 yrs 5 mos

• Drive the end to end strategy and vision to scale Pandora's sales operations and advertising operations as the company grows. Strategy includes data, systems, process, industry participation and most importantly the people.

Nov 2000 – Sep 2010 · 9 yrs 10 mos

• Developed and implemented the media supply chain management systems for CNET/CBS Interactive both domestically and internationally. Responsible for integrating acquired companies and business lines into the evolving workflow and systems. Developed and defined $18mm Barter strategy and self service business.

Jan 2000 – Jan 2001 · 1 yr

• Coordinated with all departments to create and facilitate market rollout strategies and processes, including sales strategy and sales package creation. Defined appropriate communications and system implementations including Enterprise business and CRM systems. Partnered with Business Development, to align secondary level relationships in local markets. Managed Strategic Account Directors and Strategic Account Managers. Responsible for negotiation and approval of all non-standard contracts

Jan 1999 – Jan 2000 · 1 yr

• Managed regional operations teams including sales operations, photography and IT support staff. Coordinated all facets of new facilities acquisition

Jan 1997 – Jan 1999 · 2 yrs

• On site consultant for Classified Ventures, Inc. Assigned to the Network Development team responsible for the implementation of the cross vertical rollout of the 4 classified products in the 100+ affiliate newspaper markets. Responsible for all areas of process including data integration, site construction, marketing strategy and sales preparation

Jan 1995 – Jan 1995 · 0 mo

• Manager 20 person sales team including recruiting, hiring and coaching. Other responsibilities included CRM database training and implementation, coordination with other departments such as editorial and operations to facilitate sales and communications.