Joel Dsouza

Head of Growth

Bengaluru, Karnataka, India13 yrs 2 mos experience

Highly StableAI Enabled

Key Highlights

Proven track record in growth marketing across gaming industry.
Expert in data-driven lifecycle marketing and retention strategies.
Strong leadership in cross-functional team collaboration.

Stackforce AI infers this person is a Growth Marketing Expert in the Gaming industry.

Contact

Skills

Core Skills

Growth MarketingRetention ManagementCustomer Life-cycle Management

Other Skills

A/B testingAffiliateAffiliate MarketingArtificial Intelligence (AI)Artificial Intelligence for BusinessBehavioral triggersBenefits NegotiationBrand loyaltyBrandingBusiness DevelopmentBusiness Intelligence (BI)CRMCampaign dashboardsChurn ManagementClient Co-ordination

About

Experienced Marketier with a demonstrated history of working across multiple industries. Skilled in Performance, Retention + Growth Marketing, Customer life-cycle management, CRM, Product Led Growth, P&L management, Churn Model, Marketing Mix Strategy. Strong marketing professional with a MBA focused in Marketing

Experience

13 yrs 2 mos

Total Experience

2 yrs

Average Tenure

11 mos

Current Experience

Paytm

General Manager - Growth

Jul 2025 – Present · 11 mos · Bengaluru, Karnataka, India · On-site

Junglee games

Associate Director - Marketing

Aug 2022 – Jul 2025 · 2 yrs 11 mos

Led the Growth Marketing function for Howzat, driving strategy and execution across key verticals including Fantasy Cricket, Ludo and Teen Patti games.
Owned the Retention P&L to deliver consistent growth in ARPU, DACU, and NGR through structured, data-led lifecycle marketing.
Owned the cross-channel CRM campaigns (push, in-app, email, WA, SMS) powered by segmentation, behavioural triggers, and cohort analysis.
Partnered with Product, Analytics, Data Science, and Design teams to optimize the user journey and reduce churn via scalable, tech-driven solutions.
Led experimentation frameworks using A/B testing, gamification mechanics, and funnel diagnostics to improve user engagement KPIs.
Managed reporting infrastructure and campaign dashboards to track performance, budget utilization, and long-term impact on retention and monetization.

Growth MarketingRetention P&LData-led lifecycle marketingCross-channel CRM campaignsUser journey optimizationA/B testing+5

Games24x7

2 roles

Marketing Manager ( My11Circle )

Promoted

Apr 2021 – Dec 2021 · 8 mos

In my role as Marketing Manager - Retention at My11Circle, I focused on enhancing user engagement through tailored multi-channel campaigns. By managing high-profile events and leveraging user data, I successfully boosted brand loyalty and retention rates. Collaborating with cross-functional teams, I optimized user experiences, ensuring seamless gameplay for daily active users.

User engagementMulti-channel campaignsBrand loyaltyCross-functional collaborationRetention Management

Associate Marketing Manager ( My11Circle )

Nov 2018 – Apr 2021 · 2 yrs 5 mos

Welcome cure

2 roles

Assistant Marketing Manager

Promoted

Apr 2016 – Nov 2018 · 2 yrs 7 mos

Business Development Executive

Mar 2015 – Mar 2016 · 1 yr

Gloob decor

Intern - Marketing and Sales Support

Aug 2014 – Oct 2014 · 2 mos · Mumbai Area, India

Gcmmf

Marketing Intern

May 2014 – Jun 2014 · 1 mo · Mumbai Area, India

Project Title :
Brand Mapping on Consumer Preference with special reference to Dahi Brands.

Don bosco institute of management and research

MBA Marketing

Jun 2013 – May 2015 · 1 yr 11 mos

NGO Live project done at Sakhi Social Enterprise Network, Latur, Maharastra to understand the CSR activity carried out and work on few of their on hand projects.
Project involved Tracking of success stories of women entrepreneurs and V-school students who underwent training from SSEN and track their progress in order to keep a connect with them and support them if any help required.