May 2021 – Jun 2023 · 2 yrs 1 mo

• Responsible for managing key teams including Product & Product Strategy, Growth, Product Marketing, Marketing, Brand & Design teams.

Jan 2020 – May 2021 · 1 yr 4 mos · San Francisco Bay Area

• Lead Marketing and Partnerships at high-growth Fintech online bank funded by BBVA.

Jan 2017 – Feb 2021 · 4 yrs 1 mo · Palo Alto, CA

• New business creation, product marketing, market research, business strategy, messaging and presentation, due diligence, and business analysis in the cryptocurrency and blockchain market, social impact space, and venture investing. Angel investing and advising companies including Workato and Zippia.

Jan 2016 – Jan 2018 · 2 yrs · San Francisco Bay Area

• Recruited to the leading AI-powered, conversational commerce company and Natural Language Processing technology vendor. Challenged with completely revamped product pricing & positioning, optimizing revenue & acquisitions, and expanding Inbenta's footprint in the enterprise market. Asked by the CEO to run US sales and tasked with growing the sales pipeline. This led to new revenue growth of over 60% YoY growth. Led a rebranding effort including logo, website, videos, trade shows, and collateral. Drove 400% quarter-over-quarter growth in marketing qualified leads. Increased media coverage by 300% quarter-over-quarter and placements grew 200%.
• Led Global Marketing, Product Marketing and US Sales
• Hired and manage thirteen-person global marketing and sales team across US and EU
• Ran global marketing and sales for Inbenta.
• Drove sales pipeline, product marketing, brand, communications, trade shows and events lead/demand generation, analyst relations, account-based marketing (ABM), and digital marketing.

Jan 2015 – Jan 2016 · 1 yr · Cupertino, California, United States

• Scaled Marketing, Sales, Customer Support - driving core go-to-market functions.

Oct 2014 – Jan 2016 · 1 yr 3 mos · San Francisco

• Recruited to Xero, the fastest growing SaaS business $100M+, to help rebuild the US leadership team and compete against Intuit QuickBooks in the small-business accounting market. Drove demand for Xero's cloud accounting software and build brand awareness. Managed marketing, product marketing, brand, PR, partner marketing, lead generation, and events. Launched a multi-million-dollar customer acquisition program on TV, radio, OOH, and digital. Developed & executed a marketing plan & execution that drove 300% increase in customer acquisitions, revitalizing their US market in six months. Launched a successful Xerocon Denver, a 750-person small business & accountant-focused event. Led a successful strategic partner marketing engagement with Apple, Shopify, and Square. Executed a public relations campaign with media communications, and influencer marketing that drove 12% of customer acquisitions.
• Led product marketing, growth marketing, digital marketing, content & brand, integrated campaigns, and corporate communications. Managed a twenty-five-person team across multiple groups: product marketing, inbound marketing, public relations & corporate marketing, partner marketing, outbound acquisition marketing, events, marketing automation (Marketo), creative. Managed multi-million dollar annual marketing budget spanning brand, digital, partner, and events.

Oct 2012 – Sep 2014 · 1 yr 11 mos · San Mateo, CA

• Led global go-to-market for the company, including product marketing, GTM strategy, execution, digital marketing, content marketing, brand & messaging, integrated campaigns, and corporate communications. Managed a thirty-person team across four groups: Product Marketing, Content Marketing, Corporate Communications, and Digital Marketing. Revamped the RingCentral brand and core positioning, connecting with both the enterprise & small business buyer. Led GTM strategy and execution for the company and drove the cadence for all product launches. Created the analyst relations program & influencer relations, including Gartner, IDC and Forrester Research. Redesigned all global websites and deployed Adobe Experience Manager showcasing new video content and optimized signup/setup conversion funnel. Effectively drove outsourcing efforts and team of forty web developers, video animators, and designers.
• Drove multi-million dollar acquisition program that drove a 50X YoY increase in leads across paid search, display, affiliate, social, and mobile. I was recognized twice by the CEO as the person instrumental for shifting RingCentral to focus on the upmarket/enterprise market. Shifted product focus to an enterprise solution, leading to a massive shift in preferred revenue. Changed product pricing and packaging to increase ARPA, reduce churn, and ultimately increased acquisition revenue by over 25%. Adjusted (normalized) product pricing for existing customers and increased annual revenues by over $20M. Prepared the brand for an initial public market (IPO) and led executive communications for the IPO roadshow.

Jun 2008 – Oct 2012 · 4 yrs 4 mos · Palo Alto, CA

• Drove customer acquisition programs leading to 2 million+ leads per year. Monetized freemium customers to paid products across Consumer & Business. Demonstrated the impact of free products/free trial programs which touched 40% of overall company revenue. Launched a "Get the Facts" competitive marketing campaign against Microsoft Hyper-V, demonstrating the facts of VMware's technical superiority against the competition.
• Led global web & digital marketing, e-commerce, web localization efforts, content strategy/messaging across all five business units, and social media marketing campaigns. Managed twenty-person team of online marketers and international online marketers. Led global search optimization efforts (SEO) and improved VMware share-of-voice in strategic markets. Redesigned all 40+ global sites and customer-facing portals (incl. online store) with new brand. Implemented Interwoven CMS and migrated from open source Typo 3 CMS. Drove efforts to integrate social media & communities into vmware.com content areas Effectively led outsourcing efforts, ensuring team fully utilized outsourced production resources.

Jan 2007 – Jan 2008 · 1 yr

• Member of the executive team reporting to the CEO. Actively involved in the Series B funding round which raised $10 million for the company. Responsible for creating the operating plan and five-year forecast of SaaS subscription revenue. Led marketing, brand, public & analyst relations, product marketing and advertising sales. Responsible for driving all subscription and advertising revenue, primarily monetizing massive freemium customer base by up-selling to subscription and pay-per-use model. Increased subscription revenue over 700% YOY and grew paid subscribers from 10,000 to 40,000.
• Managed online marketing, customer acquisition, conversion funnel optimization, web operations and product marketing. Drove all customer acquisition efforts: social media, SEO/SEM, and customer lifecycle marketing. Developed marketing and PR plan, brand strategy, and new messaging framework. Led strategic partner marketing program to increase acquisition and awareness. Created and executed go-to-market product plans around new product launches. Initiated an analyst relations program with our PR agency with Forrester, Aberdeen, and AMI.

Jan 2004 – Jan 2007 · 3 yrs

• Work featured in a cover story by Internet Retailer Magazine article. Featured panelist at two industry summits in e-commerce and search marketing. Drove over $4 million in revenue per month to the online store and retail partners. Managed the web development of a private auction website to sell excess/EOL inventory, resulting in over $1 million+ in revenue per quarter.
• Ran global Online Marketing, e-commerce operations, customer acquisition, and sales support. Managed team for global web marketing, e-commerce and channel development, including third-party vendors for web production, creative, campaign, SEO/SEM, web infrastructure & operations. Completely redesigned Lexar.com & online store to match with a new brand rollout. Managed online store (infrastructure & marketing) and buy path to retailers. Developed and executed customer acquisition strategy with email, offline and SEO/SEM programs. Targeted SEM program generated a 30% increase in traffic for website and commerce campaigns. Implemented Akamai web caching service, Hitbox web analytics, and Omniture SiteCatalyst.