John Selvinraj

Digital Marketing Specialist

Bengaluru, Karnataka, India4 yrs 1 mo experience

Key Highlights

Scaled ARR from $640K to $1.64M as solo marketer.
Tripled sales pipeline, increasing ARR from $373k to $883k.
Awarded best performer in sales and marketing team twice.

Stackforce AI infers this person is a B2B SaaS marketing expert with a strong focus on multi-channel strategies.

Contact

jselvinraj5@gmail.com LinkedIn

Skills

Core Skills

Marketing StrategyDigital MarketingB2b MarketingMarketing AutomationSocial Media MarketingAnalyticsDemand GenerationGoogle AdsSales CollaborationSeoContent MarketingPerformance MarketingAccount-based MarketingWebsite OptimizationUser Experience Design

Other Skills

Brand ManagementConversion OptimizationCustomer ResearchEmail MarketingEnterprise MarketingEvent MarketingGoogle AnalyticsHTMLInbound Lead GenerationInbound MarketingKeyword ResearchLanding Page OptimizationLeadershipManagementMartech Operations

About

Here's what 7 years across every marketing channel taught me: the real opportunities live between the channels, not within them. While most marketers specialize, I kept getting curious about everything else. Google Ads led to SEO. LinkedIn campaigns made me wonder about email follow-ups. Webinars got me thinking about events. Before I knew it, I was building websites, setting up automation, and running campaigns across every channel I could touch. The payoff? Patterns that specialists miss. The Google Ads keyword that becomes your best performing LinkedIn content. The webinar topic that drives your highest converting email sequence. The retargeting angle hiding in your organic traffic data. These connections only become visible when you've done the work across channels. Then AI changed the game. While others worried about automation, I realized it was built for generalists like me: specialist level execution across multiple channels without losing the strategic view. I work with B2B SaaS companies who are tired of: > Agencies optimizing channels in silos > Strategies that don't connect awareness to pipeline > Marketing that generates activity but not revenue If you're building something worth marketing well, let's talk.

Experience

4 yrs 1 mo

Total Experience

2 yrs

Average Tenure

Current Experience

100ms

Demand Generation Manager

Apr 2022 – Jan 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India · Remote

Series A ($20 Mil.) Funded: 100ms provides live video infrastructure for the remote first world, built by the team behind Facebook Live Video and Disney+ Hotstar.
Pipeline Marketing
Responsible for entire pipeline generation. Increased the ARR from $373k to $883k by
increasing the sales pipeline by 3x to $1.1 million.
Scaled the Google ads from $5k/month to $80k/month while reducing the CPL by 34%.
Experimented and found channel-market fit for Linkedin and Facebook for TOFU
campaigns like Webinars and Brand Awareness.
Delivered a 10x increase in organic traffic through SEO-driven content creation and
tech SEO optimization.
Increased the website conversion rate from 3% to 7% with the help of Clearbit and
Hubspot.
Worked closely with the sales team to reduce the lead response time from 2 days to 4
hours through the Clearbit operations platform.

Demand GenerationGoogle AdsSEOContent MarketingSales Collaboration

Mage data

2 roles

Digital Marketing Lead

Promoted

Jun 2021 – Nov 2021 · 5 mos

MENTIS is a B2B SaaS multi-product startup focusing on data privacy and governance solutions for large-scale enterprise companies.
Performance Marketing:
Increased the lead pipeline by 1.8x through various demand gen. activities and delivered 1.3 million dollars of revenue for 2020.
Improved the website's conversion rate from 0.32% (2019) to 1.41% (2020).
Developed an overall content marketing strategy and increased the website's organic ranking through on-page, off-page, and technical SEO strategies.
Piloted an Account-Based Marketing (ABM) program, which increased the RoI by 56% compared to the traditional demand generation campaigns.
Marketing Operations:
Single-handedly rebuilt the website based on behavioral data and greatly improved the user experience within the website.
Handled the entire Martech operations and implemented Hubspot Marketing CRM from scratch.
Brand & Product Marketing:
Spearheaded the rebranding efforts through Project Falcon and ideated the overall messaging of the brand - "Take Control."
Developed a checklist-driven approach to leverage webinars as a predictable demand generation engine.
Recognition:
Awarded the best performer in the sales and marketing team two years in a row.

Performance MarketingAccount-Based MarketingContent MarketingWebsite OptimizationMartech Operations

Digital Marketing Specialist

Jun 2019 – May 2021 · 1 yr 11 mos

Various companies & startups

Marketing Consultant

May 2021 – Present · 5 yrs 1 mo · Remote

Currently working as a freelance marketing consultant serving clients throughout USA, Canada, UK, and Australia, focused on delivering integrated multi channel campaigns.
Notable clients include:
Alli AI – Bootstrapped AI SEO automation platform serving marketing agencies and enterprises. Scaled from $640K to $1.64M ARR as solo marketer, orchestrating growth across multiple channels in a PLG environment.
Vaultree – Pioneering cybersecurity company specializing in data-in-use encryption technology. Transformed marketing automation and event operations, significantly improving lead quality and social media presence.
Scoop Solar – Cloud based project management software for solar installation and maintenance companies. Optimized marketing workflows and automated campaign processes, creating detailed reporting systems that improved overall marketing efficiency.

Marketing StrategyDigital MarketingMarketing AutomationAnalyticsB2B Marketing