Nov 2023 – Nov 2024 · 1 yr · London, England, United Kingdom · Remote

• As the Senior Product Marketing Manager at Chainguard, I have been driving the company's Images product marketing strategies, focusing on competitive intelligence, positioning, messaging, product launches, and partnerships. In this role, I collaborate closely with cross-functional teams to ensure the successful execution of our go-to-market plans.
• Key Achievements:
• Spearheaded the partnership with Docker, leading to Chainguard becoming a Docker Verified Partner. Coordinated efforts across different functions and demonstrated strong ownership and drive throughout the process.
• Conducted in-depth competitive analysis and market research to identify opportunities and develop effective positioning and messaging strategies.
• Launched highly successful product campaigns, resulting in increased brand awareness, user adoption, and revenue growth.
• Developed and executed comprehensive go-to-market plans for new product releases, ensuring seamless coordination between product management, engineering, sales, and marketing teams.
• Created compelling content, including product collateral, website copy, blog posts, and sales enablement materials, to support product launches and drive customer engagement.
• Collaborated with the partnerships team to identify and pursue strategic alliances that expand Chainguard's market reach and enhance our product offerings.
• Provided guidance and mentorship to junior product marketing team members, fostering a culture of innovation, collaboration, and continuous improvement.
• Continuous sales enablement to support land bigger deals and shorten deal cycle.
• By combining my strong product marketing expertise with a deep understanding of the software supply and dependency chain landscape, I have been able to contribute significantly to Chainguard's growth and success in the market. I am passionate about developing impactful strategies that resonate with our target audience and differentiate us from competitors.

Apr 2023 – Nov 2023 · 7 mos · London, England, United Kingdom · Remote

• Roles & Achievements:
• ⁕ Transition Architect: Entrusted with the monumental task of steering Tabnine’s shift from B2C to B2B, I meticulously crafted a robust strategy that not only facilitated a seamless transition but also positioned the company as a formidable player in the enterprise market.
• 🏢 Enterprise Market Segment Pioneer: My in-depth research and insights into the enterprise landscape laid the foundation for Tabnine’s strategic entry into this segment. I spearheaded the creation and implementation of product-led sales strategies that resonated with the unique needs and challenges of enterprise clients.
• ✍🏽 Messaging Maestro: Armed with a profound understanding of various industry verticals, I developed and refined use case and industry-based messaging. This tailored approach enhanced our communication strategies, ensuring that our value proposition resonated with precision and impact across diverse sectors.
• 🧘🏻 Strategic Positioning: My contributions were instrumental in redefining Tabnine’s identity and value in the competitive landscape. By harmonizing our innovative solutions with the specific needs of the B2B segment, we not only expanded our market reach but also fortified our reputation as a trusted partner for enterprise solutions.
• 👊🏻 Impact:
• The strategies and initiatives I led have been instrumental in propelling Tabnine into a new era of growth and innovation. We have not only expanded our footprint in the enterprise domain but also cultivated meaningful partnerships that continue to drive our vision and mission forward.

Apr 2023 – Sep 2023 · 5 mos · London, England, United Kingdom · Remote

• As a contractor for The Linux Foundation, I was entrusted with the critical role of promoting, positioning, and fostering the adoption and leadership of the SPDX (Software Package Data Exchange) standard. SPDX is the most widely used and longstanding Software Bill of Materials (SBOM) standard, freely available as an ISO standard and developed by the largest and most diverse community in the SBOM space.
• Key Achievements:
• Launched the SPDX website, creating a central hub for information, resources, and community engagement around the standard.
• Developed and executed a comprehensive marketing and communication strategy to raise awareness and understanding of SPDX among key stakeholders, including developers, organizations, and industry leaders.
• Engaged with prominent companies and individuals in the software industry to evangelize the benefits of SPDX adoption and foster collaboration within the community.
• Coordinated with the SPDX technical team and community to ensure accurate and up-to-date information was available on the website and in promotional materials.
• Represented SPDX at industry events, conferences, and webinars, delivering presentations and participating in panel discussions to share insights and build support for the standard.
• Collaborated with partners and member organizations to amplify the reach and impact of SPDX, driving increased adoption and recognition of the standard.
• Monitored and reported on key metrics related to SPDX adoption, website traffic, and community engagement, providing valuable insights to guide ongoing strategic decisions.
• Through my efforts, I significantly contributed to the growth and success of the SPDX standard, solidifying its position as the leading SBOM solution in the industry. By building strong relationships with key stakeholders and driving awareness and adoption, I helped establish SPDX as a critical tool for enhancing software transparency, security, and compliance.

Nov 2022 – Mar 2023 · 4 mos · London, England, United Kingdom · Remote

• Hired to launch Codealike.com the most accurate and insightful developer productivity tool.
• ➡️ Market research: Two clear personas emerged from the research performed and TAM that would eventually inform reasonable and ambitous growth and CAC goals. Conducted 1:1 interviews to help understand the target audience, test messaging and positioning, including their demographics, job roles, pain points, and motivations.
• ➡️ Messaging and positioning: Develop messaging and positioning that effectively communicates the value proposition of Codealike to the target audience. The messaging should focus on the benefits of using Codealike, such as improved productivity and collaboration.
• ➡️ Go-to-market strategy: Develop a go-to-market strategy that outlines how Codealike will be launched and promoted. This strategy should include tactics such as content marketing, social media marketing, email marketing, and paid advertising.
• ➡️ Marketing and enablement assets: Develop marketing assets such as landing pages, product videos, case studies, and whitepapers to support the launch and ongoing marketing efforts.
• ➡️ Work with the product team: Work closely with the product team to ensure that the product meets the needs of the target audience and that any product features or enhancements are effectively communicated to the target audience.
• ➡️ Measure and optimize: Continuously measure and optimize the marketing strategy to ensure that it is effective in reaching the target audience and driving engagement and conversions. This could involve A/B testing, analyzing metrics such as website traffic and conversion rates, and gathering customer feedback.

Oct 2022 – May 2025 · 2 yrs 7 mos · Greater London, England, United Kingdom

• As one of the hosts of Software Engineering Daily, I have the privilege of engaging with and interviewing leading experts, practitioners, and thought leaders in the software engineering industry. Software Engineering Daily is a prominent podcast that delivers valuable insights, in-depth discussions, and the latest trends in software development to a global audience of technology professionals.
• Key Responsibilities:
• Research and identify relevant topics, trends, and guest speakers to feature on the podcast, ensuring the content remains timely, informative, and engaging for our audience.
• Prepare for interviews by thoroughly researching guests' backgrounds, expertise, and contributions to the field, allowing for insightful and meaningful conversations.
• Conduct interviews with industry experts, exploring a wide range of software engineering topics, including programming languages, frameworks, architectures, methodologies, and best practices.
• Facilitate engaging discussions that delve into the challenges, solutions, and innovations shaping the software engineering landscape, providing valuable insights to our listeners.
• Engage with the Software Engineering Daily community through social media, forums, and live events, fostering a strong connection with our listeners and gathering feedback to continually improve the podcast.
• Contribute to the growth and success of the podcast by actively participating in strategic planning, content ideation, and promotional activities.
• Through my role as a host on Software Engineering Daily, I have had the opportunity to contribute to the learning and growth of thousands of software professionals worldwide. By bringing expert insights and practical knowledge to our listeners, we aim to empower them to stay at the forefront of the rapidly evolving technology industry and excel in their careers.

Feb 2022 – Oct 2022 · 8 mos · London, England, United Kingdom

• As the Director of Product Marketing at Harness, reporting to the VP of Product Marketing, I was responsible for driving the commercial success of the company's core offering, specifically the CI and CD modules (standalone products and modules). This involved leading the go-to-market efforts for these modules, including market research, positioning, messaging and pipeline generation. My experience in the DevOps industry, specifically at GitLab, allowed me to effectively enable the sales and marketing teams on the use cases, ROI, and business cases for the platform. I reported bi-weekly to the company's tiger team, which included the CEO, CRO, and product leadership.
• ➡️ I was able to meet the revenue goals for Q2 FY22 because I focused on several key factors:
• Enablement and messaging of the combined offering (drone.io and Harness CI): By effectively communicating the value of the combined offering of the open-source product (drone.io) and the enterprise tiers (Harness CI), I was able to educate and motivate the sales team to sell the products more effectively.
• ➡️ Product-led growth: By leveraging the open-source product to drive adoption and engagement with the target audience, I was able to increase awareness and interest in the enterprise tiers. This helped to generate more qualified leads and improve the sales team's close rate.
• ➡️ Cross-functional collaboration: By working closely with cross-functional teams such as product development, sales, and customer success I was able to align the goals and priorities of these teams to ensure that the product marketing strategy is executed effectively, this also helped to have an efficient pipeline management and to forecast correctly.

Jul 2021 – Jan 2023 · 1 yr 6 mos · London, England, United Kingdom

• Trying to gather and rally the Git community in London to welcome new contributors, mentor them and share Git news and milestones with the world.

Feb 2021 – Present · 5 yrs 4 mos · London, England, United Kingdom

• The OpenUK Ambassadors support the work of OpenUK, promote the organisation’s purpose of developing UK Leadership in Open Technology

Jan 2020 – Feb 2022 · 2 yrs 1 mo · London, England, United Kingdom

• New product launch, tiering and positioning. A company transitioning from OSS tech + Professional Services to Open Core requires a lot of change on release readiness, enablement and product launching. This is specially true for the Continuous Delivery and Progressive Delivery market and even more so for a category creator (GitOps) and a category leader. This is what I am here for, to nail a value proposition, to sync and consolidate outbound and inbound strategies, to support sales opportunities with partners and to deliver a coherent message to each customer segment that is relevant to their use case.
• Reporting directly to the COO I fill in the gaps between Sales, Product/Engineering and Marketing.

Feb 2019 – Sep 2023 · 4 yrs 7 mos · London, England, United Kingdom

• Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel, events, and unrivaled content unites more than 20,000 PMMs all over the world. Their mission is simple: to promote and elevate the role of product marketing.
• Since their inception, they’ve been defining and debating the product marketing function and have published a number of industry-leading reports - like the State of Product Marketing and Product Marketing Salary Survey.
• “The community hasn’t just been an absolute wealth of knowledge and answers—it’s a place of constant inspiration.” The epitome of PMA, summed up to a tee by one very happy member.

Jan 2018 – Jul 2018 · 6 mos · Madrid Area, Spain

• Showcasing monthly complex products that handle huge amounts of data with elegant outcomes. I try to bridge the gap between how technologically tricky products and services and general understanding in a national media outlet.

Nov 2017 – Jan 2020 · 2 yrs 2 mos · London, England, United Kingdom

• Use case driven GTM, Speaker and panelist, competitive intel and more. Sticking all the bits and pieces of the biggest all remote company together. From Product to Sales

Sep 2017 – Aug 2022 · 4 yrs 11 mos · Madrid, Community of Madrid, Spain

• Bendita Llave es al solución perfecta para quienes se dejan las llaves en casa cada dos por tres. También aquellos negocios que tengan accesos controlados a viviendas en alquiler o en propiedad saben que copias de llaves impresas en 3D son de mucha utilidad.

May 2016 – May 2020 · 4 yrs · Madrid y alrededores, España

• Branch is an analytics platform based on deep linking technology that wants to mobile users to enjoy the same experience as in the web while mobile marketers, designers and devs keep attribution, design fluid user flows and awesome experiences in the fragmented mobile landscape.
• As an ambassador I spearhead commercial efforts by building awarness through event organization (Mobile Growth meetups), event participation (see links below) and enterprise lead generation.

Feb 2016 – Oct 2019 · 3 yrs 8 mos · Madrid Area, Spain

• Códice Software is a company that has been building developer tools for almost 15 years. It is focused on source control tools. The portfolio consists of a full version control stack called Plastic SCM, a semantic merge tool called Semantic Merge and a Git client with semantic functionality called gmaster.
• As a senior PM my mission was twofold: increasing product activation and reducing churn in SaaS tier. To meet the first goal, product education was fundamental. An on boarding email drip with the key first steps linked to video material explaining the same basic functionality in more detail was setup. Product instrumentation was prioritized to increase the the amount of product usage data focused on interaction, copy and performance. A free one-hour personalized on boarding session with product experts was implemented to complement and extend the first steps automated communication.
• As for churn, feedback loops were shortened by setting up more frequent, shorter surveys to new and mature users. Feedback from one to ones with clients and prospects was added to the information retrieval process, nurturing and modifying the roadmap to a more integrated, more consistent, more intuitive product. In consequence, integration to tools such as IntelliJ, Qt, Jenkins X, Unreal Engine or Unity was prioritized and had resources dedicated to them. .NET framework + Mono for cross platform porting (see case study in Mono’s blog below) was deprecated in benefit of .NET Core which offered better consistency across platforms. Tooltips, self descriptive copy, guides matching Git concepts to Plastic commands and many more text-based help was implemented throughout the product to increase time spent on the GUIs.
• Awarness was fundamental too to product adoption. Check all the links below that consist of interviews, product show cases or even webinars I organized, managed and delivered.

Oct 2014 – Oct 2019 · 5 yrs · Madrid y alrededores, España

• Madrid Product Hunt is a local event of Product Hunt. Its main aim is to make a transparent presentation of a digital product or service from three perspectives:
• → Design decisions made in the concept, research and iteration phases
• → Technology stack chosen with its challenges and liabilities
• → Business model
• I was invited to LocWorld 37 in June 2018 at Warsaw. LocWorld is the biggest localization industry forum and I was there to talk about community growth and global brands:
• https://locworld.com/speakers/jordi-mon/

Jul 2014 – Nov 2019 · 5 yrs 4 mos · Madrid, Community of Madrid, Spain

• The event tries to provide the Spanish C and C++ communities with interesting talks and cutting-edge workshops on the different fields both languages are dominant like embedded devices, IoT, video games, performance...

Jan 2013 – Present · 13 yrs 5 mos

• As an editor for the ISO C++ website (isocpp.org), I contribute to maintaining and enhancing the primary online resource for the C++ programming language community. In collaboration with other editors and the ISO C++ committee, I ensure that the website provides accurate, up-to-date, and valuable information to C++ developers worldwide.
• Key Responsibilities:
• Curate and create content related to the C++ language, including news, articles, tutorials, and resources.
• Review and edit content submissions from the community to ensure accuracy, clarity, and adherence to the website's standards.
• Collaborate with the ISO C++ committee to publish information about the language's standardization process, meetings, and outcomes.
• Maintain and update the website's structure and organization to improve user experience and accessibility.
• Engage with the C++ community through the website's forums, social media channels, and events to gather feedback and foster a strong sense of community.
• Through my role as an editor, I contribute to the growth and knowledge sharing of the global C++ community, empowering developers to stay informed about the latest developments in the language and its ecosystem.

Jul 2011 – Jan 2016 · 4 yrs 6 mos · Madrid y alrededores, España · On-site

• The main goal of Biicode was to address the complexities of managing dependencies in C and C++ projects, which often required manual configuration and could be time-consuming. Biicode introduced a system where developers could define their dependencies and automatically retrieve them from a centralized repository.
• With Biicode, developers could create reusable code blocks called "biicodes," which contained both source code and the necessary build files. These biicodes could be shared with others, facilitating code reuse and collaboration. The platform also provided a way to manage different versions of dependencies and handle conflicts that might arise.
• biicode was an open-source project. The core components of Biicode, including the command-line tools and libraries, were released under an open-source license. The source code for Biicode was hosted on GitHub and made available for developers to view, modify, and contribute to.