Joseph Smith

Co-Founder

Manchester, United Kingdom9 yrs 4 mos experience

Highly Stable

Key Highlights

Co-founder of a successful creative studio.
Led campaigns for top global brands.
Expert in social media strategy and brand development.

Stackforce AI infers this person is a Marketing and Creative Strategy expert with a focus on brand development.

Contact

Skills

Core Skills

Creative WritingLeadershipMarketingBrand DevelopmentSocial MediaAccount Management

Other Skills

Creative CampaignsMedia PartnershipsViral AppsMedia Brand EquitySocial Media CampaignsSocial-first StrategiesTaste TestingLegal ResearchLegal WritingTeamworkAnalytical SkillsPublic SpeakingTime ManagementCritical ThinkingCommunication

Experience

9 yrs 4 mos

Total Experience

3 yrs 10 mos

Average Tenure

Current Experience

Pathetic studios

Co-Founder

Jul 2025 – Present · 10 mos · New York, United States · Hybrid

PATHETIC helps brands like Square, Cashapp, Adidas, Nike and MUBI stand out from the slop with creative campaigns, memes, media partnerships and viral apps.
From meme page -> multi-million dollar studio.

Creative CampaignsMedia PartnershipsViral AppsCreative WritingLeadership

Gmgn labs

Co-Founder

Oct 2021 – Present · 4 yrs 7 mos

Socialchain

6 roles

VP, Creative Strategy

Promoted

Jan 2020 – Oct 2021 · 1 yr 9 mos

Head of Brand Commercial Development

Promoted

Jan 2019 – Jan 2020 · 1 yr

A key focus on developing media brand equity, increasing the commercial viability of these brands, whilst also continuing to drive revenue across the wider Social Chain AG.
Secondary focus on leading internal teams to diversify our Social Chain Media's media offering onto new platforms, and developing these commercially.
Developed relationships with and led strategic social media campaigns for O2, Bulk Powders, PUMA, Sports Direct, Intel, Logitech, JD Sports, The EFL, Frontier, PLT and Holland & Barrett.
Delivered a specialist social media talk at Olympia London, AdTech 2019.

Media Brand EquitySocial Media CampaignsBrand DevelopmentLeadership

Partnerships Director

Promoted

Jan 2019 – Jul 2019 · 6 mos

Senior Account Manager

Dec 2016 – May 2018 · 1 yr 5 mos · Manchester Area, United Kingdom

Lead social-first strategies for clients from a variety of sectors, such as Sky Bet, Adidas, BBC, William Hill, Coca-Cola, FIFA, Fanatics (Kitbag), NETELLER, British Land, E & J Gallo Wineries (Barefoot Wine), Pernod Ricard, Vimto and Boohoo.

Social-first StrategiesAccount Management