Juie S. Shah

Growth Manager

Bengaluru, Karnataka, India7 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Recognized as Economic Times 30 Under 30 Retention Marketing Leader.
Expert in data-driven growth strategies for FinTech startups.
Skilled in optimizing multi-channel marketing campaigns.

Stackforce AI infers this person is a Growth Marketing expert in FinTech and InsureTech sectors.

Contact

Skills

Core Skills

Customer EngagementGrowth MarketingGo-to-market StrategyCustomer RetentionMarketing Strategy

Other Skills

Business InsightsAudience SegmentationProduct AdoptionFinTechStrategic ThinkingCustomer Relationship Management (CRM)Key Performance IndicatorsCRMProblem SolvingData ConversionTeamworkB2C MarketingMarketing AutomationAnalytical SkillsDigital Strategy

About

Juie is an innovative Growth Marketing professional with 5+ years of experience in User Lifecycle Management. • She has built User Acquisition, Engagement, and Retention strategies for digital- first FinTech & InsureTech startups. • She has worked in leading companies like Groww (India's No. 1 Stock Broker & Trading Platform) and ACKO General Insurance (India’s first digital-native insurance provider). • She is skilled in creating data-driven growth strategies, optimizing multi-channel campaigns, and developing GTM strategies for product launches. • She has been recognized as an Economic Times 30 Under 30 Retention Marketing Leader and is a postgraduate alumna of MICA, Ahmedabad.

Experience

7 yrs

Total Experience

2 yrs 4 mos

Average Tenure

3 yrs 4 mos

Current Experience

Groww

2 roles

Senior Manager - Growth

Promoted

Apr 2025 – Present · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Responsible for Growth of Lending Category (Personal Loans, Loans on Mutual Funds)

Growth Marketing, Manager - 2

Feb 2023 – Apr 2025 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

Product Growth at Groww:
Responsible for growth of Investments (Stocks, Mutual Funds, Futures & Options) & Personal Loans category
Engagement & Retention of Active Investors in Groww's Invest products
Increased App MAU and User Resurrection by improving audience segmentation and targeting
Designed weekly campaign strategy to increase CTR and app sessions

Business InsightsAudience SegmentationProduct AdoptionFinTechStrategic ThinkingCustomer Relationship Management (CRM)+8

Acko

2 roles

Growth Marketing Manager

Promoted

Apr 2022 – Feb 2023 · 10 mos · On-site

Developed GTM strategies for flagship product launches, coordinating cross-functional collaboration across Product, Analytics, Creative, SEO, Underwriting and Customer Service teams.
Implemented customer engagement strategies across digital channels (Push Notifications, WhatsApp, Email, RCS, SMS).
Onboarded new service partners and built a 2- way conversational WhatsApp chatbot for improving lead conversions.
Utilised CRM tool to build cross-sell and up-sell drop-off journeys, to improve customer lifetime value.
Employee Recognition Award: ‘Ackcel Award’ winner in September ’22.

B2C MarketingMarketing AutomationCustomer Relationship Management (CRM)Problem SolvingTeamworkAnalytical Skills+3

Assistant Marketing Manager

Oct 2020 – Apr 2022 · 1 yr 6 mos · On-site

Marketing - Health Insurance
Products: Acko Health Insurance (B2C), Group Medical Cover (B2B), Arogya Sanjeevani Policy- Standard Health Plan (B2C)
Key pointers:
Customer Retention: Program manage to set up renewal process in health insurance product. Achieved X% retention
Growth:
a) Overlooking communication strategy to 250+ client organizations for the B2B product.
b) SPOC for agency briefing, review and feedback on deliverables.
c) Executed an online contest for increasing app adoption with clients
d) Partnered with a leading publisher to co-deliver 7 interview sessions and advertorials with them.
Product Operations: Worked across all 4 products in the health insurance vertical and streamlined processes

Targeted AdvertisingProduct ServiceCustomer ServiceMarketing CampaignsCustomer Relationship Management (CRM)Problem Solving+6

Multiple companies

Freelancer

Jun 2020 – Oct 2020 · 4 mos · India · Remote

A revoked campus job offer enabled me to take up multiple freelancing projects and virtual internships.
Some of the companies and roles are:
Data Analyst Intern, at 100xStories- a start-up that is developing ways for accelerating the collaboration of SaaS companies
E-commerce Intern, XYXXCrew.com - They design and manufacture premium quality innerwear for men in India.
Research Intern, The Representative Media- a News and Media platform curated by Millennials and GenZ
Brand Strategy, MadAhead - a start-up developing an app for real-time group fiction writing, targeted to storytellers across the globe | Provided inputs for creating the Y- Combinator pitch deck and QnA
Content Strategy, MadAboutGrowth (StrangerSapiens)- An online community for exploring Consistent Productivity and Personal Growth

Branding & IdentityUser PersonasData AnalysisSoftware as a Service (SaaS)Content writingE-Commerce

Epsilon

Research and Strategy (Planning) Intern

Apr 2019 – May 2019 · 1 mo · Bengaluru, Karnataka, India · On-site

Created Consumer Personas for 6 sub-brands for a leading pharmaceutical company
Used analytical tools for re-defining and finding a new articulation for a client's existing campaign
Competitive audit for a leading food brand in the US

The leadership 30

Media Strategy Intern

May 2018 – Aug 2018 · 3 mos · Mumbai Area, India · On-site

Worked with a team of 5 people for designing the outline of the program (Program design)
Created content for Social Media campaigns
Collaborated with externals for event partnerships