Feb 2018 – Apr 2019 · 1 yr 2 mos · Bangalore

• Group CMO for MeraEvents | EventsNow | CollegeFever - Combined together, it was India's largest non-movie events platform
• Marketing | Strategy | Product | Growth | Revenue | Profitability | New Initiatives |

Feb 2017 – Oct 2017 · 8 mos · Bengaluru Area, India

• Head of Marketing for TechInAsia, India.
• TechInAsia is Asia's largest startup news portal, garnering 15 million page views every month. It has raised upwards of $ 10 Million USD. It has operations in 12 cities and all major asian countries including Singapore, India, China, Indonesia, Malaysia, Japan, Philipines, Hong Kong etc. A large part of its readership is also based in US, UK and Australia.

Feb 2016 – Feb 2017 · 1 yr · Bengaluru, Karnataka, India

• Yappily (earlier known as Koove) was a humble attempt at People to People Social Aided Commerce like never done before.
• Yappily raised $ 1 Million USD from investors and returned 80+% of it back within a year. 50000+ online & offline users and 1000+ online & offline sellers. Successfully married online + offline commerce under one new age mobile first platform.
• There had been no real successful social commerce platform in the world that has changed the way we shop, buy, discuss, debate and recommend products in the mobile centric social world of 2016/17 and we believed its was about time that happened.

Oct 2015 – Oct 2017 · 2 yrs · Bangalore

• Worked on:
• Fintech Strategy | Growth | Strategic Partnerships | User Acquisition | User Retention | Product Building Interventions | Transaction Growth | Product Use Cases | Business Development | Offline 2 Online Product Integrations | Incremental GMV | Wallet Ecosystem | In App Ad Property Management | Snapdeal + FreeCharge Cross Platform Growth Initiatives.
• Individual Entity of $450+ Million USD at peak valuation and a group peak valuation of $ 6.5+ Billion USD.
• In the little time I had to spare, I also was part of a special project looking at SnapDeal demand and supply analytics uncovering hits, misses, and opportunities.

Nov 2014 – Oct 2017 · 2 yrs 11 mos

• The youngest ever category vertical head in the 75 Billion $ Indian telecom industry serving almost 1.3 Billion+ possible users and over 750+ Mn actual daily active users, in the most exciting and high growth space of mobile internet and data.
• Being a vertical head in mobile internet space means to learn, deliver and create value in world's highest growing platform that is changing lives lived at breakneck speed of innovation.
• Key Achievements:
• 4G launch in south India and Kerala
• Category revenue share from 7% to 19% within 1 year, highest across India
• Handled an overall business of 5.0 Bn INR
• Overall category grew by over 80% CAGR
• An astounding 250% growth in 3G products portfolio YoY
• Constantly remained in the top regions all over the year for all important business KPIs
• Successful end to end strategy, product planning and launch of new line of business for 4G with 100%+ week on week growth foundation
• The region stood as the highest data enabled device penetrated geography in the country
• User acquisition strategy from from new users and previous inactive users paid off really well due to customer segmentation insights and innovative product strategy
• Category marketing communication and brand innovation saw new heights
• Usage growth has been in most occasions the highest in the country month on month
• Category P/L performed really well due to very well segmented product offerings maximising revenue
• KPIs Managed:
• P/L Management | Revenue | Users | Products | Engagement | Customer Lifecycle Management | Go to Market Strategy | User Acquisition | Distribution and Retail | Usage | Pricing | Brand, Consumer Marketing & Trade Communication for Internet Portfolio.

Oct 2014 – Oct 2014 · 0 mo · Bengaluru, Karnataka, India

• Experimenting with four separate ideas at different points of time:
• 1) Consumer internet Telco platform for next billion people
• 2) Chronic disease healthtech platform for almost a billion people in a trillion dollar market
• 3) Alternate credit rating and credit disbursement methods
• Marketing / Product Management / Funding
• Meanwhile also helping few early stage B2C and B2B startups with marketing strategy, product management, and fund raising.

Dec 2012 – Nov 2014 · 1 yr 11 mos

• The youngest product manager across verticals in the Indian telecom industry at 24.
• The portfolio grew 125%+ year-on-year in what was the highest growing and best performing vertical of the business across multiple KPIs nationally, winning many awards for the same.
• The position helped to initiate many industry firsts and spurred nationwide product launches right from idea inception to new product development to successful launch and revenue building in a challenging environment.
• Key Achievements:
• Best Product Manager Award In The Region - 2014
• Best Product Manager Award In The State - 2013
• Online marketing initiatives at Bangalore
• Development of 15+ Nationally Renowned Products
• Developing a total of 50+ Data Products in all categories & segments
• Championing the Strategy, Planning and Execution of 3G Site Launches
• Successfully Executing Industry Firsts like Multi-Month Long Validity Data Products, long before they were popular,
• and Good Morning Bangalore 3G Mornings Data Sampling Product
• Creating Industry Firsts Internet Awareness Programs & Content Strategy to increase User Interaction with Data and User Penetration on Internet with a clear CLV vs CAC focus
• KPIs Managed:
• Product Management & New Product Development
• Revenue Management - Overall Gross Revenue and Total Customer ARPU
• Users - Increasing Data Users from Current Base and adding New Users
• Usage - Increasing overall Usage of Consumers
• Price - as a perfect lever for creating customer pull, maintaining profit margins and gross revenue.
• Retail Distribution
• Online & Social Media Marketing
• Customer Life Cycle Management of every Data User from Womb to Cradle to Grave
• Financial Planning - Data Capex/Opex decisions, Site wise Break-even Planning, Customer Net Revenue Planning
• Data Acquisition Mix for New Customers
• Sales & Distribution Planning for Data Products
• Network Planning in Geographies
• Product category brand communication & Customer Insights
• Partnerships

May 2012 – Apr 2013 · 11 mos

• The Aircel Emerging Young Leaders Program is a Business Leadership Management Trainee Platform that scouts the very best talent from the best B-Schools in India and make them, as the title suggests, Emerging Leaders, by developing the potential that the company sees in them by Cross-Functional Training through Special Projects across Geographies under Business Heads/National Functional Heads in Sales, Marketing, Finance, Customer Service, Technology & Strategy intending to make Future Leaders out of them.
• Sales Stint – Area Sales Management, Key Account Management & Implementing Better Sales Strategy for Kolkata by taking all important variables while into concern. Also took up task of Rural Distribution Strategy for Orissa. Reported to Circle Business Head, Regional Business Head and Reviewed by National Functional Head.
• Marketing Stint – Achieving Incremental Revenue and Profitability via End to End Product Management in the Youth Segment by Developing New Products for the Target Market. Worked with Usage & Retention, Value Added Services and Brand Strategy team and carefully looked at customer segmentation, profiling and usage behaviour while discovering new avenues for greater revenues.
• Interacted with cross-functional teams of NPD, GTM, U&R, VAS, Brand and Device teams on daily basis and was directly reporting to Regional Head of Marketing / Regional Chief Marketing Officer.
• Finance Stint – Better OPEX planning & cost delivery for Emerging circles.
• Customer Service / Operations Stint – Reducing Customer Barriers and Pain points for Increasing Self-Service Adoption to achieve higher Customer Delight. Reporting to & Reviewed by National Functional Head.
• Garnered 8 Recommendation Letters during my Sales & Marketing stint from the Kolkata and West-Bengal Team of Aircel for my contribution to the operating circle and region.
• Also garnering the highest rating amongst all Management Trainees Pan-India during the Sales & Marketing Stint.

Apr 2011 – Jun 2011 · 2 mos · Sainik Farms, Saket, New Delhi

• Worked as a management intern in one of India's most exclusive and premium brand consulting unit - Future Brands.
• Complete marketing strategy for new product development and launch of a house of brands for India’s most largest apparel giants
• Segmentation, targeting, and positioning strategy for a FMCG / CPG product, in cereals category, branding Exercise. The challenge was also to increase consumption and thus positively help the bottomline of the brand.
• Solve a marketing strategy and brand extension problem for the world's biggest liquid antiseptic home care brand with 86% of market share in a 200 crore market liquid antiseptic market and 10% market share in the 10000 Crore in soaps market and help it entrench into a new category against its arch rival competitors.

Apr 2008 – Oct 2008 · 6 mos · On-site

• Brand localisation strategy and brand assets for major east Indian state:
• India’s largest automobile maker
• India’s largest FMCG CPG company
• India’s largest dental hygiene company
• Large paper company