Jun 2021 – Aug 2021 · 2 mos · Greater Boston

• In-house brand expert and marketing leader for a promising healthcare tech start-up in the Greater Boston Area.
• Mastermind rebranding the current products planning and execution for re-launch
• Supervise brand architecture, which includes the logo, messaging, creative materials, and marketing campaigns
• Market Research and Competition analysis - Researching current market trends and predicting future trends in the industry
• Engineering Brand Purpose and Brand Launch Planning
• Public Relations and Advertising management
• Marketing Communications and Corporate communications plans
• Competition analysis, brand differentiation and
• Oversee and manage the production of all brand creative—advertisements, presentations, catalogs, sales sheets, social media campaigns, blogs, testimonials—and ensuring they have a consistent tone and message

Dec 2020 – Jun 2021 · 6 mos · Boston, Massachusetts, United States

• Develop and execute a yearly marketing plan and marketing budget
• Content Generation – Developed over 30 content pieces including blogs, insights, infographics, executive summary and company information sheets, presentations, etc.
• Communicate complex technical concepts in easily understood brand messages
• Working to build the whole marketing operations from the ground up for the company through B2B and outbound marketing strategies to support demand generation and sales enablement
• Social media marketing – Increased target audience followership and engagement rates by 30% thereby generating strong organic interest through targeted messaging
• Produced videos and infographics from scratch with scripts and storyboards to propagate company culture, mission, vision, and values
• Defined why and developed the idea of promotion of unique offering by the company to differentiate from competition in the market
• Actively supporting Demand Generation and Sales Enablement through Email marketing and B2B marketing
• Work cross-functionally with the management and the technology team to deliver powerful marketing messages

May 2015 – Dec 2015 · 7 mos · Hopkinton, Massachusetts, United States

• Collaborated with a celebrated Indian English novelist Baqir Shameem supporting his novel The Chenab Connection, published in 2016.
• Read, edited content so that it is correct and understandable to the reader.
• Made valuable creative suggestions consistent with the storyline
• Fact verification, consistency in character traits evaluation, focused review on style, grammar, spelling, style, and punctuation
• Support the whole creative process through active collaboration with the author

Mar 2013 – Nov 2020 · 7 yrs 8 mos · Security and Investigations

• Developed and successfully implemented joint go-to-market (GTM) marketing strategy, technology product branding (SaaS marketing) with the partnerships at a global level. Demonstrated proven creativity in problem solving, dynamic and unconventional thinking and quick adaptation to new technical areas. Innovative methods in market penetration and launch impact devised.
• Skills utilized: CRM, CMS, WordPress, Blogs, Social Media, Demand Generation, Lead Generation, Compliance, Regulatory formalities, Advertising, SaaS marketing, Brand Development, Brand Purpose, Brand Launch and Management, Exceptional Writing and Storytelling, Proposal Writing, Communications Management, and Content Generation, Marketing Collateral Generation and Design, Presentations, Business Plans, Financial Budget Allocation and Management, Globally Dispersed and Diverse Team Management, HubSpot, Google Analytics, Digital Media Marketing, Content Marketing
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐚 𝐧𝐞𝐰 𝐛𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐚𝐭 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐥𝐞𝐯𝐞𝐥, 𝐫𝐞𝐠𝐢𝐬𝐭𝐞𝐫𝐞𝐝 𝐭𝐡𝐞 𝐭𝐫𝐚𝐝𝐞𝐦𝐚𝐫𝐤, 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐭𝐡𝐞 𝐰𝐡𝐨𝐥𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐏𝐑, 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐞𝐟𝐟𝐨𝐫𝐭 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬 𝐥𝐚𝐮𝐧𝐜𝐡. 𝐖𝐞𝐛 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐚𝐧𝐝 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬 𝐨𝐧 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚, 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬 𝐝𝐨𝐮𝐛𝐥𝐞𝐝.

Jan 2010 – Feb 2013 · 3 yrs 1 mo · Massachusetts, United States

• Executed several successful marketing campaigns along with management of marketing budgets for a major healthcare industry company serving Centers for Medicare and Medicaid Services along with several Healthcare Payers through high-end software solutions that increased efficiency and reduced fraud, waste and abuse in the US healthcare system. Worked on GSA contracts awarded by major US Federal, State and Local Agencies. Produced customer-focused product marketing materials that effectively communicated the product benefits and capabilities. Projects included (but not limited to) web content, product guides, brochures, blogs, social media posts, press releases, and video scripts.
• Skills Applied: Content Generation, Healthcare Industry Knowledge and Expertise, Information technology, GSA Schedules and Reporting, Proposal Writing, Content Marketing, Lead Generation, Inbound Marketing, Email Marketing, SaaS Marketing, Social Media (Twitter, LinkedIn, Facebook, YouTube, Instagram), Website Management, Vendor Management, Recruitment and Training, Software Industry, Messaging, PR, Creative thinking, Excellent Storytelling and Writing Skills.
• 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐞𝐝 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐚 𝐭𝐞𝐚𝐦 𝐨𝐟 𝟒 𝐢𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥𝐬 𝐚𝐧𝐝 𝐰𝐚𝐬 𝐩𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐭𝐨 𝐚 𝐡𝐢𝐠𝐡𝐞𝐫 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐰𝐢𝐭𝐡𝐢𝐧 𝟔 𝐦𝐨𝐧𝐭𝐡𝐬 𝐨𝐟 𝐞𝐦𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐚𝐬 𝐬𝐨 𝐞𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐝𝐮𝐫𝐢𝐧𝐠 𝐦𝐲 𝐭𝐢𝐦𝐞 𝐭𝐡𝐚𝐭 𝐈 𝐰𝐚𝐬 𝐩𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐭𝐨 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬 𝐫𝐞𝐥𝐚𝐭𝐞𝐝 𝐭𝐨 𝐩𝐫𝐨𝐩𝐨𝐬𝐚𝐥 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲.