Jul 2024 – Sep 2024 · 2 mos · Faridabad, Haryana, India · Remote

• Guided the team on sales strategies to boost growth.
• Managed tele-caller hiring and supported the sales team.
• Suggested ideas to grow the business and expand revenue streams.
• Streamlined product delivery processes for efficiency.
• Planned and executed Meta lead generation campaigns.
• Proposed new revenue channels for higher profitability.
• Supported content creation and creative development for marketing.
• Designed and developed a fully functional and efficient Shopify website for their business.

Jun 2024 – Sep 2024 · 3 mos · Noida, Uttar Pradesh, India · Remote

• Executed Meta lead generation campaigns to support the sales team in promoting online consultations for joint pain, physiotherapy, acne, diabetes, PCOS, hair fall, and skin concerns.
• Focused on generating leads that encouraged patients to inquire further and visit the clinic physically for services

Apr 2024 – Oct 2024 · 6 mos · New Delhi, Delhi, India · On-site

• Co-Founder at Oi Gong Ayurveda Private Limited | Ayurvedic Healthcare & Wellness Innovator | Product Development Specialist
• As the co-founder of Oi Gong Ayurveda, I am passionate about revolutionizing the wellness industry through authentic, science-backed Ayurvedic solutions. With a deep understanding of ancient Ayurvedic principles, I lead our brand's mission to offer premium, natural healthcare products designed for modern lifestyles.
• Our product line includes wellness supplements, skincare, and personal care items, each crafted with a blend of traditional wisdom and contemporary science. From our BCAA Energy Powders to Ayurvedic skincare and haircare solutions, I ensure that every product upholds the highest standards of quality, sustainability, and efficacy.
• Key highlights:
• Product Development: Overseeing the creation of innovative products like Oi Gong Ayurveda Delay Spray, BCAA Energy Powders, and the Oi Gong Hair Kit.
• Business Strategy: Driving the company’s growth by expanding into new markets, implementing effective marketing strategies, and fostering partnerships.
• Customer-Centric Focus: Ensuring that our Ayurvedic offerings provide tangible results for health-conscious individuals seeking natural, effective solutions.

Apr 2024 – Sep 2024 · 5 mos · Gwalior, Madhya Pradesh, India · Remote

• Guided the team on effective sales generation strategies to drive business growth.
• Managed the hiring process for tele-callers and provided leadership support to the sales team.
• Offered suggestions to enhance business growth and expand revenue channels.
• Set up a streamlined process for product delivery and ensured operational efficiency.
• Designed and implemented Meta lead generation campaigns, including lead volume targets and execution strategies.
• Provided ideas for opening new revenue channels to maximize profitability.
• Assisted with content creation and creative development to strengthen marketing efforts.

Dec 2023 – Feb 2024 · 2 mos · Noida, Uttar Pradesh, India · Remote

• Implemented Meta lead generation campaigns to assist the sales team in promoting the BHARGAVA Diaboglob First Aid Kit, priced at ₹1099, designed to naturally aid in managing diabetes.
• Focused on delivering high-quality leads and enhancing lead conversion efficiency.

Nov 2023 – Jan 2024 · 2 mos · Noida, Uttar Pradesh, India · Remote

• Conducted Meta lead generation to support the sales team in promoting sexual wellness packages.
• Ensured high-quality leads and optimized lead conversion strategies.

Aug 2023 – Feb 2024 · 6 mos · New Delhi, Delhi, India · On-site

• Looking after Budgeting, Strategizing, Planning, and Executing campaigns Affiliate Marketing,Alliances, Partnerships Meta Ads & Influencer Marketing.
• Vendor Management end-to-end
• Campaign Delivery, end-to-end management of campaigns
• Onboarding new partners(Vendors/Publishers) on regular basis.
• Build and manage campaigns across various channels to drive revenue and increase ROI.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Manage the performance marketing budget effectively, allocating resources to the most efficient channels and campaigns.
• Work closely with sales and product teams to ensure alignment and maximize the impact of marketing efforts.
• Create and implement influencer marketing strategies that are in line with the overall marketing goals.
• Handling influencer partnerships, contract negotiations, content planning, and feedback provision.

Feb 2023 – Aug 2023 · 6 mos · Noida, Uttar Pradesh, India · Remote

• Implemented Google Analytics and set up Google AdWords campaigns for lead generation.
• Launched Meta Campaign for lead generation to enhance marketing efforts.
• Managed digital marketing strategies remotely for optimal results.

Dec 2022 – Nov 2023 · 11 mos · New Delhi, Delhi, India · Remote

• Led digital marketing strategies for Meta Leads Marketing and Google ads, resulting in a significant increase in e-commerce sales revenue.
• Implemented social campaigns.
• Managed remote teams to execute successful marketing campaigns and achieve business objectives.

May 2022 – Jul 2023 · 1 yr 2 mos · Gurugram, Haryana, India

• Digital Marketing :
• Budgeting, Strategising, Planning, and Executing campaigns.
• Looking after Facebook Ads, E-mail, Influencer activity, Google Analytics and Affiliate Marketing.
• Vendor Management end-to-end.
• Growth Hacking
• Alliances and Partnerships:
• Looking after alliances with News Websites.
• Offline Marketing :
• Looking after Print-ads Activations.
• Hands-on experience in handling:
• Strong working understanding of third-party web tracking tools like Analytics, HubSpot, Mixpanel and Appsflyer .
• Campaign Delivery, end-to-end management of campaigns.
• Onboarding new partners(Vendors/Publishers) on regular basis.
• Driving revenue and achieving the monthly targets.
• Seasoned digital marketing professional with deep understanding and knowledge of:
• Digital strategy
• Paid and organic promotion
• Collaboration and media planning
• Post campaign analytics and performance reviews.
• Maximized strategic approaches by performance analytics and making appropriate adjustments.
• Landing page optimization.
• Develop Monthly, Quarterly campaign performance reports.

Jul 2014 – Jun 2022 · 7 yrs 11 mos · New Delhi Area, India

• Was responsible for delivering performance in Top Cities in Labs and Patient side vertical with over 3 Cr quarterly Digital Marketing budgets. (App-Install Campaign:-Incent-Non-Incent, SMS Campaign, Lead Generations, Google Adwords, Native Campaign, E-mail marketing, Content Marketing, PPC, Re-Marketing, Affiliate Marketing, Mobile Marketing, Radio Ads, Youtube Ads, Influencer Activity, and Facebook Campaigns.
• Managed 7-figure budget for Lybrate, full-funnel paid digital acquisition across all business units.
• Executed & managed end-to-end Digital Marketing, Social Media platforms (Facebook, Twitter, Instagram, Google+, Tumblr, and Pinterest), Programmatic & E-Commerce marketing.
• Built, optimized, and managed over 160+ PPC accounts and over $10M in ad spend across Google, Native campaign and Facebook
• Applied analytics solutions to track multi-channel funnels, and conversion events and improve ROI.
• Identified key agency growth areas, improved operational efficiencies and managed vendor relationships.
• Managed agency relationships and in-house performance across paid channels: search, shopping, display, video, paid social, and affiliate.
• Worked with the Content team to implement brand messaging across web, email, and social channels..
• Daily Campaign Management - Creative and Campaign Recommendations, Contracts, Campaigns Approval & Optimization.
• Monitor Day to Day Activities, Analyze Performance and recommend ways for improvements.
• Manage and Grow New affiliate partners and agencies Relations for Company.
• Identify Opportunities for growth and scale, Trouble-shoot issues, Negotiate and Resolve Problems.
• Strategize, Plan, Execute and Optimize Search, Email, and Performance Based Display Campaigns.
• Utilise data to innovate new ideas and improve SOPs to drive continual optimization of all marketing
• initiatives.

Jan 2013 – Mar 2014 · 1 yr 2 mos

• Floor Management –managing floor, handling escalations, controlling wait time, ensuring the best look and feel to the customers inside the In-bound Airtel DTH process store.
• Quality and Training – to help new joinee to learn process, taking care of quality and dialog audits, providing necessary training to the fresh exe to deliver best quality.
• Team Handling- Handling a Team of 12- 18 members. Ensuring proper manning, leaves, and rosters. Planning, appointing, motivating and controlling the team for best sale results. Focus on agent attrition.
• Customer Service- Taking escalation and solving customer queries to a satisfaction level of their requirements and leaving a benchmark. Ensuring correct and timely feedback is provided. Main focus on customer retention.